Kady Chiu presented on secrets to social media success. She discussed how social media uses technology to streamline information sharing and facilitate new ways for people to work together and connect through community and conversation. Examples of growing social media sites presented included Facebook, LinkedIn, and Twitter. The presentation provided tips on using social media platforms like developing an online personality, spending time on search engine optimization, and being genuine when engaging online. Kady highlighted resources like blogs and books that can help people further understand and utilize social media.