This presentation discusses various social media platforms and provides information on social media, social media analytics, and social media marketing. It defines social media as online communication channels used for sharing content and collaboration. It explains that social media analytics involves gathering and analyzing data from social media sites to make business decisions. Social media marketing aims to create shareable content to expose brands and increase reach. The presentation then outlines popular social media platforms like Facebook, Twitter, LinkedIn, Wikipedia and Pinterest, describing their basic uses and features. It concludes with discussing precautions to take when using these social media sites.

1. Mukesh N Tekwani (mukeshtekwani@outlook.com)
Social Media

2. Social Media
This presentation is based on the lectures delivered for
students of B. Voc. (Semester 2 ) Computing Skills (TISS) at
HMMRA, Vile Parle, Mumbai during January – February 2019
Contents of this presentation may also be useful to other
students pursuing similar courses.
--- Mukesh N Tekwani, Mumbai
mukeshtekwani@outlook.com
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3. What Is Social Media?
1. Social media is a collection of online communication
channels dedicated to community-based input,
interaction, sharing content and collaboration.
2. Social media is becoming an integral part of life
3. Social websites are increasing every year
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4. What Is Social Media?
1. Where is social media being used?
• Comment fields blogs, websites.
• To market products
• To promote brands
• To connect with customers
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5. What Is Social Media Analytics?
1. Social Media analytics is the process of gathering data
from blogs and social media websites
2. This data is then analysed to take business decisions.
3. Examples of analytics: How many visitors, from which
geographical region, how long they stay on a page,
mining of customer sentiment to support in marketing
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6. What Is Social Media Marketing?
1. Social Media Marketing helps a company increase rand
exposure and broaden customer reach.
2. Aim of social media marketing is to create content
which ill be shared by users in their social network.
3. Observe that most blog articles or newspaper articles
have a share button so that you can share the content
on Facebook, Twitter, Instagram or WhatsApp.
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7. Facebook
1. Free social networking website
2. Users can create profiles, upload photos and videos
3. Users can send messages through the built-in Messenger
4. Users can thus keep in touch with family and friends
5. Live video can be included in posts
6. Take usual precautions when using Facebook
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8. Twitter
1. Free microblogging website
2. Describes itself as a “American online news and social
networking service”
3. Users can broadcast short posts (how short? Earlier 140
chars, now 280 characters)
4. These short posts are called tweets.
5. You can also post videos and live video
6. Users can follow other users’s tweets
7. Celebrities, political parties, educational institutions,
sportspersons, …… use Twitter to interact with others 10

9. 12
Wikipedia

10. Wikipedia
1. Online encyclopedia
2. Created and edited by volunteers around the world.
3. Open content – anyone can modify the content after
creating an account here
4. This is usually the first place most users go to for get
detailed info
5. Use with caution as many articles may eb biased and also
incorrect.
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11. 14
Linkedin

12. Linkedin
1. Social networking site designed for business community
2. Also an employment-oriented service
3. More than 500 million users
4. Allows professionals to network
5. Trustworthy network
6. Job search facility – one can post CV
7. Members can ask for references and recommendations
from other professionals they have worked with
8. Creating Linkedin account
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13. Pinterest
1. Social networking site designed
2. Sharing images
3. Discover information using images
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14. 19
1.Discuss the pros of social media
2.Discuss the cons of social media
3.What precautions should you take while using FB?
4.What precautions should you take while using
Twitter
5.What precautions should you take while using
Linkedin?
6.What precautions should you take while using
Wikipedia?

15. THANK YOU
MUKESH N TEKWANI
MUKESHTEKWANI@OUTLOOK.COM
WWW.SLIDESHARE.NET/MUKESHNT
November 9, 2019