The document discusses the opportunities for insurance companies in social media. It notes that social media allows for joining conversations in real-time and sharing information across various platforms. It provides examples of how some insurers are using social media for marketing and customer service. It also outlines steps an insurer could take to develop a social media strategy, including monitoring brand mentions, encouraging advocacy, and promoting content to further develop an online community.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
evening session for K-12 teachers - quality teaching and AFL. Fine work by teachers using the people search to examine and share the strategies they have been trying.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
evening session for K-12 teachers - quality teaching and AFL. Fine work by teachers using the people search to examine and share the strategies they have been trying.
Covers the top ten most common mistakes project managers make and how to avoid them. Using research and literature from sports psychology, such as James Loehr\'s The Mental Game, you\'ll learn techniques from positive psychology and competitive sports that focus on how to quickly rebound from mistakes. And, how to cultivate and use a strategic system for mitigating them. You will also learn how to manage your own reaction along with the loss of trust or damage to one’s reputation that can happen.
Designed for the spring forum for BCPTA, Stay Calm and Teach On, a selection of inclusive literacy practices - including grab bag writing, making inferences, setting up literacy centres and small group reading where children read, read, read.
Continuing the inclusion discussion with middle school teams as we focus on collaboration, class reviews, and changing our teaching strategies and structures to include all students.
Continuing the inclusion discussion with secondary school teams, focusing on collaboration, class reviews, and changing our teaching strategies and structures to include all students.
Engagement and challenge are keys to becoming readers and writers. K-7 strategies to stretch the reading and writing skills of students while everyone has fun.
According to PMI, Projects and programs by their very nature create change. How you manage the impact of change is a key component to realizing of the strategic benefits of your project. This session will discuss effective behavioral change management techniques and provide you with the a basic knowledge of change management, so that you anticipate and manage resistance. Effective change management involves anticipating what in the organization is changing, who is impacted, and how they'll feel about it. Change - more specifically, transition - is a process. Understanding the process can help you navigate it faster and more successfully. Planning for change and transition will take the guesswork and panic out of communications down the road.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk
Take an in depth look on what it really means to listen, care and respond to your community while building your social media presence.
http://SocialBuzzUniversity.com
http://SocialBuzzTV.com
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
Bill Balderaz talks about The Power of Social Media in a PR Campaign at PRSA Akron Chapter’s 2009 Social Media Summit. Who isn’t using social media? Why PR pros need to respect the power of social media and its constant influence. Bill Balderaz is the founder of Webbed Marketing, http://www.webbedmarketing.com.
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
1. Social Media: What’s the opportunity for the insurance market? @MarkMuir
2. Social media on a beer mat The elevator pitch … it’s a vast network of conversations, between real people, in real time. Sharing information, images, videos and links over a variety of platforms. CLICK ME
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4. Social is being taken seriously by the big opinion leaders in our industry “ This is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before .” The Economist “ Gradually, social computing will impact almost every role , at every kind of company, in all parts of the world.” Forresters “ Twitter just for teenagers? Facebook only for fools? No, we have to embrace new opportunities to meet customer expectations ” Insurance Times
5. Social is being taken seriously by the big opinion leaders in our industry Source: Neilson
6. The term ‘Social’ covers a variety of platforms … these are some of the major areas Networks – People linking to people, sharing content within their personal (closed ) network Facebook, LinkedIn Micro Blogging – Publishing public updates and musings in brief, bite size, ‘news flashes’ Twitter, Tumblr Blogs – Personal publishing sites to share opinions and updates (often on a specific subject) Blogger, Wordpress Bookmarking – Collates popular links and web content, storing them in topic areas Digg, delicious Photo/Video sharing – Allows users to publish their own content Flickr, Youtube Knowledge sharing – Users can publish informative content to be shared Wikipedia, Slideshare Forums / Review centres – Location for users discuss specific topics Money Saving expert, Trip advisor
7. The uptake of Social networking is vast and it is not just by the younger generations … of Facebook users logon everyday, meaning there at least 175m users are online every day. 50% … number of registered twitter accounts. However, only 15m are active on a regular basis. 75m … registered LinkedIn users, worldwide. 50m … registered Facebook users worldwide. That’s a 40% increase in 6 months. 350m … images now hosted on the photo sharing site, Flickr. 4bn … Articles currently published on Wikipedia. Written by their 85,000 contributors. 14m
8. The uptake of Social networking is vast and it is not just by the younger generations … of Facebook users logon everyday, meaning there at least 175m users are online every day. 50% … number of registered twitter accounts. However, only 15m are active on a regular basis. 75m … registered LinkedIn users, worldwide. 50m … registered Facebook users worldwide. That’s a 40% increase in 6 months. 350m … images now hosted on the photo sharing site, Flickr. 4bn … Articles currently published on Wikipedia. Written by their 85,000 contributors. 14m
9. Why should we get involved with social? Look like we “get it”, demonstrating we are an innovative brand Take your message directly to consumers, instantly Increase search engine ranking and gain SEO presence/value Generate additional site traffic, naturally expanding network Brand recognition and increase purchase consideration Own brand’s social space and monitor brand mentions
12. 5 things to consider before you go near social What do we need to achieve? Which audiences are important to achieve this? Where are those audiences online – which platforms are they using? Do those platforms/ tools fit with the kind of content we have or can create? Can we sustain what we start?
13.
14. What should Social mean for us? We need to join a conversation that is already happening. The challenge, like in the pub, is to join the conversation with something MEANINGFUL to say. Consumer understanding Two-way Communication Speed to market Customer-centric products Personalisation Service
15. Generating the right hype can make social media a very powerful tool. Some example from other industries Marmite election blog http:// www.marmitenewsnetwork.com Zappo employee tweets http:// twitter.zappos.com Pepsi Refresh campaign http://www.refresheverything.com Blendtec: Will it blend http:// www.blendtec.com/willitblend / Asda Mum’s network http://asdamums.asda.com Dominoes’ bounty hunt http://www.pizzaholdouts.com BP spoof PR account http:// twitter.com/BPGlobalPR
16. Most insurers are doing something in the social space SwiftCover Blog http:// www.swiftlydoesit.com Direct Line TeaEmergency campaign http:// www.teamergency.com / Churchill on Facebook – Character development http:// www.facebook.com/thechurchilldog Confused Blog hub http:// confusedcom.typepad.com / SwiftCover Youtube channel http:// www.youtube.com/user/swiftcover Moreth>n About us http:// www.morethan.com/Pages/AboutUs/AboutUs.aspx LV=‘s Online community http:// community.lv.com / LV= Cricket game http:// superspin.lv.com
17. Most of our competitors have a social presence LinkedIn Zurich Connect iPhone Wikipedia 800 fans 149 followers Aviva External Blog Youtube channel ( ) 2,800 fans Facebook page 485 followers Swiftcover MoreTh>n ( ) Comp trial ( ) Direct Line ( ) 3 followers Churchill Twitter profile Bookmarking / RSS Onsite Media centre Insurer
18.
19.
20. I asked a leading ‘social’ insurer about their experiences State Farm - The largest Motor insurer in the US
21. I asked a leading ‘social’ insurer about their experiences State Farm - The largest Motor insurer in the US Social media is simply another communication channel… … what makes it powerful is that it offers the first chance for participation .
Editor's Notes
73% of online users have read a blog, 36% saying they felt more positvely about a brand that had a company blog
Blendtec has 180,000 subscribers and over 3.2m video views. 650% increase in site visits since “will it blend” started