Shift Happens In Marketing, Sales And Job Seeking


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Ever wonder how the web and social media have changed how people find jobs, companies market and even sales? Compare traditional with today's web enhanced practices.

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  • Welcome to Social Media for Us – who is us? Us, for the purpose of today are business owners or people in business.
  • Shift Happens In Marketing, Sales And Job Seeking

    1. 1. Shift Happens. Sandy Blanquera Principal & Shifter How the Web is changing Marketing, Sales and Job Seeking
    2. 2. Shift Happens! The world is changing fast .
    3. 3. <ul><li>The first text message was sent </li></ul><ul><li>in 1992. </li></ul><ul><li>Today, text messages outnumber </li></ul><ul><li>people on the planet at 8 billion </li></ul><ul><li>per day. </li></ul><ul><li>~ Tomi T Ahonen </li></ul>
    4. 4. <ul><li>Today , 1.5 billion people use the web. </li></ul><ul><li>Internet World Stats. </li></ul><ul><li>India is the number one </li></ul><ul><li>English speaking country in the world . </li></ul><ul><li>100% of college graduates speak </li></ul><ul><li>English in India. </li></ul><ul><li>~ </li></ul>
    5. 5. <ul><li>If Facebook were a country , </li></ul><ul><li>it would be the 8 th largest country in the world . </li></ul><ul><li>Facebook had 132.1 million </li></ul><ul><li>unique visitors in 2008. </li></ul><ul><li>My Space had 117.6 million unique visitors in 2008. </li></ul>
    6. 6. <ul><li>Your competition is already using social media. </li></ul><ul><li>Be an early adopter before your competition gets to your target audience. </li></ul>
    7. 7. <ul><li>Citizens are creating the web content . Are you one of them ? </li></ul>
    8. 8. <ul><li>Wikipedia now has 10,000,000 articles </li></ul>
    9. 9. <ul><li>YouTube has 100,000,000 videos </li></ul>
    10. 10. <ul><li>There are more than 200,000,000 blogs </li></ul>
    11. 11. <ul><li>Social media sites have experienced incredible growth </li></ul><ul><ul><li>Twitter | 2,400,000 | 343% growth </li></ul></ul><ul><ul><li>Ning | 251% </li></ul></ul><ul><ul><li>Linkedin | 11,924,000 | 193% growth </li></ul></ul><ul><ul><li>Facebook | 39,003,000 | 116% growth </li></ul></ul><ul><ul><li>My Space | 59,352,000 | 1% growth </li></ul></ul><ul><ul><li>As of September 2008 </li></ul></ul><ul><ul><li>~ Nielson wire </li></ul></ul>
    12. 12. <ul><li>Twitter experienced 343 % growth in 2008. 5,000-10,000 new accounts created daily . one of the top 1,000 websites by traffic in May 2008 </li></ul><ul><li>~ </li></ul><ul><li>~ Hubspot </li></ul><ul><li> ~ </li></ul>
    13. 13. <ul><li>What does all this shifting mean ? </li></ul><ul><li>If you aren’t part of the shift, </li></ul><ul><li>you could get left behind . </li></ul>
    14. 14. <ul><li>SOCIAL MEDIA is an umbrella term. </li></ul><ul><li>It defines web activities. integrates technology creates </li></ul><ul><li>social interaction and the construction </li></ul><ul><li>of words pictures videos and audio. </li></ul><ul><li> </li></ul>
    15. 15. Looks overwhelming. How do I make sense of all the applications?
    16. 16. Conversations Powered by certain applications… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Wikis </li></ul><ul><li>… to name a few </li></ul>
    17. 17. <ul><li>Let’s Talk </li></ul><ul><li>Marketing is Changing </li></ul>
    18. 19. Open opinions from customers Edited script from company Dialogue Monologue Inclusive Exclusive Targets a need Targets a consumer Customer displays need Company creates demand Web Marketing Traditional Marketing
    19. 20. Online marketing more important than offline marketing Unsolicited opinions available online 24/7 and searchable Opinions solicited Customer influenced Company controlled Customer driven Company driven Web Marketing Traditional Marketing
    20. 21. <ul><li>Let’s Talk </li></ul><ul><li>Sales are Changing </li></ul>
    21. 23. Purchase based on expanded information (world-wide) through company websites, product reviews, chat boards, etc. Purchase based on limited information, not searchable Purchases made on-line Purchase through direct mail, in-person, brick and mortar Sales role changing. Purchase opportunity created through searches like Google, Ads (AdSense), blogs Sales person evaluates opportunity. Purchase created through meetings, phone calls, direct mail, newspaper ads, radio, brick and mortar Users buy because it fits their needs – relationship building key Users buy because they want it Web Sales Traditional Sales
    22. 24. Relationships transparent through communities like LinkedIn Relationships are not primarily visible. Visible opinions drive companies to deliver on promises and customer service Promises and customer service have limited accountability Purchases and customer service 24/7 online Purchases and customer service during office hours Fewer returns - trial versions, product reviews More returns Support purchase through online customer service Support purchase through sales rep, & customer service Web Sales Traditional Sales
    23. 25. <ul><li>Let’s Talk </li></ul><ul><li>Job Searches are Changing </li></ul>
    24. 27. <ul><li>70% of all jobs are not advertised . </li></ul><ul><li>Only 3-5% of jobs are advertised on sites like </li></ul><ul><li>Only a small percentage of jobs posted </li></ul><ul><li>get filled through Monster . </li></ul>
    25. 28. Social Networking Trends
    26. 29. Recruiters visible & open to connect. Recruiters search & find candidates in social communities Access to recruiters limited Networking most effective way to get job and can do it online and offline Networking (in person or via phone) most effective way to get a job Search for jobs through job boards, companies & online social communities. Newspapers becoming artifact. Search for jobs in newspaper Online resume searchable. Profiles are key! LinkedIn = the new resume. Create a physical resume Web Job Search Traditional Job Search
    27. 30. References checked online via sources like LinkedIn. Candidate’s reputation checked online via Facebook, Twitter, Google, blogs posts and comments, etc. for validity of personal brand communicated Phone call reference checks based on references supplied Immediate application acknowledgment via e-mail Application acknowledgment sent by snail mail Apply on job & niche job boards, company websites, social communities Apply – send resume through snail mail Web Job Search Traditional Job Search
    28. 31. <ul><li>What should you do ? </li></ul>
    29. 32. <ul><li>Shift is a process. </li></ul><ul><li>Get your feet wet </li></ul><ul><li>Create a social media strategy </li></ul><ul><li>Explore personal branding </li></ul><ul><li>Learn production tools </li></ul><ul><li>Engage consistently </li></ul><ul><li>Get feedback </li></ul>
    30. 33. Questions & Answers