Ever wonder how the web and social media have changed how people find jobs, companies market and even sales? Compare traditional with today's web enhanced practices.

1. Shift Happens. Sandy Blanquera Principal & Shifter How the Web is changing Marketing, Sales and Job Seeking

2. Shift Happens! The world is changing fast .

15. Looks overwhelming. How do I make sense of all the applications?

19. Open opinions from customers Edited script from company Dialogue Monologue Inclusive Exclusive Targets a need Targets a consumer Customer displays need Company creates demand Web Marketing Traditional Marketing

20. Online marketing more important than offline marketing Unsolicited opinions available online 24/7 and searchable Opinions solicited Customer influenced Company controlled Customer driven Company driven Web Marketing Traditional Marketing

23. Purchase based on expanded information (world-wide) through company websites, product reviews, chat boards, etc. Purchase based on limited information, not searchable Purchases made on-line Purchase through direct mail, in-person, brick and mortar Sales role changing. Purchase opportunity created through searches like Google, Ads (AdSense), blogs Sales person evaluates opportunity. Purchase created through meetings, phone calls, direct mail, newspaper ads, radio, brick and mortar Users buy because it fits their needs – relationship building key Users buy because they want it Web Sales Traditional Sales

24. Relationships transparent through communities like LinkedIn Relationships are not primarily visible. Visible opinions drive companies to deliver on promises and customer service Promises and customer service have limited accountability Purchases and customer service 24/7 online Purchases and customer service during office hours Fewer returns - trial versions, product reviews More returns Support purchase through online customer service Support purchase through sales rep, & customer service Web Sales Traditional Sales

28. Social Networking Trends

29. Recruiters visible & open to connect. Recruiters search & find candidates in social communities Access to recruiters limited Networking most effective way to get job and can do it online and offline Networking (in person or via phone) most effective way to get a job Search for jobs through job boards, companies & online social communities. Newspapers becoming artifact. Search for jobs in newspaper Online resume searchable. Profiles are key! LinkedIn = the new resume. Create a physical resume Web Job Search Traditional Job Search

30. References checked online via sources like LinkedIn. Candidate’s reputation checked online via Facebook, Twitter, Google, blogs posts and comments, etc. for validity of personal brand communicated Phone call reference checks based on references supplied Immediate application acknowledgment via e-mail Application acknowledgment sent by snail mail Apply on job & niche job boards, company websites, social communities Apply – send resume through snail mail Web Job Search Traditional Job Search

33. Questions & Answers