Rethinking Web Design
Creating a peak performing website with 

less risk and headache
@GDrivenDesign @SavvyLuke
Growth-Driven Design Evangelist
#GrowthDrivenDesign
#GrowthDrivenDesign
The Traditional Web Design

Process is (very) Broken
1
Website Redesign
#GrowthDrivenDesign
#GrowthDrivenDesign
Need a big team or hire an agency
SMB websites typically cost
$15,000 - $80,000
#GrowthDrivenDesign
Websites are a BIG up-front cost

(before you even know ...
Three Months
#GrowthDrivenDesign
They take 1/4 your entire year to build 

(often shifting focus away from other important...
#GrowthDrivenDesign
Tons of planning and resources
Launches Late
and/or
Over-Budget
#GrowthDrivenDesign
On top of that, what usually ends up happening?
flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign
On top of that, what

usually ends up

happening?
Launches Late
an...
#GrowthDrivenDesign
We put ourselves through all of that
and when we FINALLY launch it I like to ask…
#GrowthDrivenDesign
How do you launch the
best possible

performing website?
#GrowthDrivenDesign
The answer is…
#GrowthDrivenDesign
it is impossible.
Period.
#GrowthDrivenDesign
it is impossible to launch
the best possible
performing website.
#GrowthDrivenDesign
We look at the data, talk to users and
make an educated guess on what
will perform better.
#GrowthDrivenDesign
At the end of the day, it’s still a guess.



And then it sits for 1.5 - 2 years until we muster up th...
#GrowthDrivenDesign
Our best marketing asset
-and-
#1 sales “person”

ends up sitting with no major or impactful
updates. ...
Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Rede...
#GrowthDrivenDesign
And sometimes we launch
and results actually drop!
Traditional Web Design is Risky!
RISK
TRADITIONAL

WEB DESIGN
$15,000-

$100,000
Three

Months
Only a

Hypothesis
Redesign

Every 2 Years
(out of scope, ov...
The traditional web design model is totally broken.
Whether you’re an agency or a business, it leaves
you extremely vulner...
flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign
#GrowthDrivenDesign
The smarter way to think about
website redesigns
2
Growth Driven Design
Create an elevator pitch for this method here.
flickr.com/photos/samueljohn/5348462863/in/photolist-j...
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
There is a better methodology and pr...
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
What is this new
methodology and
pro...
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ
GROWTH-DRIVEN DESIGN
#GrowthDrivenDesign
Minimize The Risk
Continuously Learn & Improve
Inform Marketing & Sales
flickr.com/photos/samueljohn/5348462863/in/photoli...
Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Rede...
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Laun...
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Laun...
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Laun...
Growth-Driven Design is the new gold standard for
delivering successful website redesigns that bring
measurable business v...
We are introducing all new refresh projects as
continuous design jobs.
Clients are not only interested, they are excited.
...
High-Level View of Growth-Driven Design
STRATEGY Launch Pad

Website
Plan
Develop
Transfer
Learn
PHASE ONE - 1 MONTH PHASE...
RISK
TRADITIONAL

WEB DESIGN
$15,000-

$100,000
Three

Months
Only a

Hypothesis
(out of scope, over budget, late)
Redesig...
TODD SPERANZO
VP OF MARKETING
AVELLA.COM
“Avella has partnered with
Media Junction on an ongoing
Growth-Driven Design reta...
TYPE
Page Views Per Visit 2.87
2014
4.03
2015
Total Page Views 199,956 480,345
Bounce Rate 45.87% 28.29%
Leads up 217% yea...
#GrowthDrivenDesign
What do designers & developers
think of Growth-Driven Design?
NISSA THUMANN
“It’s rewarding to work on a Growth Driven Design
website. I enjoy seeing the results of my work and how
int...
#GrowthDrivenDesign
The Growth-Driven Design 

methodology & process
3
Step 1 - Learn the Basics
DOWNLOAD NOW
http://offers.hubspot.com/an-introduction-to-growth-driven-design
Get the complete ...
Step 2 - Join the Deep Dive Course
After you’ve learned the basics, it’s time to take a deep dive into the step-by-step pr...
Are You an Agency?
or visit - http://hubs.ly/y0-HLd0
We also have a training course for agencies to learn how to market, s...
#GrowthDrivenDesign
Thank You.
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Rethinking Website Design: Creating a Peak-Performing Website with Less Risk and Headache

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The traditional web design process is very broken. Growth-driven design is the smarter, more agile approach that will produce better results with little risk. It's time for you to learn this new process: http://bit.ly/1UtMGz2

Published in: Design, Internet
  • Wonderful web design PPT to learn. http://www.slideshare.net/bestwebsitesreviews/web-ad-banner-design-bestwebsitesreviewscom
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Rethinking Website Design: Creating a Peak-Performing Website with Less Risk and Headache

  1. Rethinking Web Design Creating a peak performing website with 
 less risk and headache
  2. @GDrivenDesign @SavvyLuke Growth-Driven Design Evangelist #GrowthDrivenDesign
  3. #GrowthDrivenDesign The Traditional Web Design
 Process is (very) Broken 1
  4. Website Redesign #GrowthDrivenDesign
  5. #GrowthDrivenDesign Need a big team or hire an agency
  6. SMB websites typically cost $15,000 - $80,000 #GrowthDrivenDesign Websites are a BIG up-front cost
 (before you even know if it will increase results)
  7. Three Months #GrowthDrivenDesign They take 1/4 your entire year to build 
 (often shifting focus away from other important activities) SMB websites typically takes
  8. #GrowthDrivenDesign Tons of planning and resources
  9. Launches Late and/or Over-Budget #GrowthDrivenDesign On top of that, what usually ends up happening?
  10. flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign On top of that, what
 usually ends up
 happening? Launches Late and/or Over-Budget
  11. #GrowthDrivenDesign We put ourselves through all of that and when we FINALLY launch it I like to ask…
  12. #GrowthDrivenDesign How do you launch the best possible
 performing website?
  13. #GrowthDrivenDesign The answer is…
  14. #GrowthDrivenDesign it is impossible. Period.
  15. #GrowthDrivenDesign it is impossible to launch the best possible performing website.
  16. #GrowthDrivenDesign We look at the data, talk to users and make an educated guess on what will perform better.
  17. #GrowthDrivenDesign At the end of the day, it’s still a guess.
 
 And then it sits for 1.5 - 2 years until we muster up the courrage to do another redesign. We never validate our guess to see if we were correct.
  18. #GrowthDrivenDesign Our best marketing asset -and- #1 sales “person”
 ends up sitting with no major or impactful updates. This makes no sense.
  19. Traditional Web DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month
 Redesign Site Launch new site 3 Month
 Redesign Launch new site #GrowthDrivenDesign (guess of what works) (guess of what works)
  20. #GrowthDrivenDesign And sometimes we launch and results actually drop!
  21. Traditional Web Design is Risky!
  22. RISK TRADITIONAL
 WEB DESIGN $15,000-
 $100,000 Three
 Months Only a
 Hypothesis Redesign
 Every 2 Years (out of scope, over budget, late) #GrowthDrivenDesign
  23. The traditional web design model is totally broken. Whether you’re an agency or a business, it leaves you extremely vulnerable to project failure and often does not produce optimal results. Gabe Wahhab
 Director, Interactive Services “ ” #GrowthDrivenDesign
  24. flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign
  25. #GrowthDrivenDesign The smarter way to think about website redesigns 2
  26. Growth Driven Design Create an elevator pitch for this method here. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
  27. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign There is a better methodology and process that:
 1.Minimizes all the risk of traditional web design 2. Produces much better results and business impact
  28. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign What is this new methodology and process?
  29. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ GROWTH-DRIVEN DESIGN #GrowthDrivenDesign
  30. Minimize The Risk Continuously Learn & Improve Inform Marketing & Sales flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ GROWTH-DRIVEN DESIGN #GrowthDrivenDesign
  31. Traditional Web DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month
 Redesign Site Launch new site 3 Month
 Redesign Launch new site #GrowthDrivenDesign
  32. Traditional Web Design vs. Growth-Driven DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month
 Redesign Site Launch new site 3 Month
 Redesign Launch new site #GrowthDrivenDesign Continous Improvement
  33. Traditional Web Design vs. Growth-Driven DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month
 Redesign Site Launch new site 3 Month
 Redesign Launch new site #GrowthDrivenDesign Gained Opportunity
  34. Traditional Web Design vs. Growth-Driven DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month
 Redesign Site Launch new site 3 Month
 Redesign Launch new site INBOUND M ARKETING & SALES #GrowthDrivenDesign Actively Informs
 & Interacts
  35. Growth-Driven Design is the new gold standard for delivering successful website redesigns that bring measurable business value. It is a smarter, agile and data guided approach that minimizes the pitfalls of traditional web design and produces high performing websites. Gabe Wahhab
 Director, Interactive Services “ ” #GrowthDrivenDesign
  36. We are introducing all new refresh projects as continuous design jobs. Clients are not only interested, they are excited. HubSpot clients in particular, really "get" that the website is a living breathing thing. Joseph Jerome
 Owner “ ” #GrowthDrivenDesign
  37. High-Level View of Growth-Driven Design STRATEGY Launch Pad
 Website Plan Develop Transfer Learn PHASE ONE - 1 MONTH PHASE TWO - MONTHLY CYCLE - FOR 11 MONTHS
  38. RISK TRADITIONAL
 WEB DESIGN $15,000-
 $100,000 Three
 Months Only a
 Hypothesis (out of scope, over budget, late) Redesign
 Every 2 Years GROWTH-
 DRIVEN DESIGN Validated
 Results Continuous
 Improvement $2 - 8K
 monthly Launch Pad
 Website (agile, on time & on budget) #GrowthDrivenDesign
  39. TODD SPERANZO VP OF MARKETING AVELLA.COM “Avella has partnered with Media Junction on an ongoing Growth-Driven Design retainer to continue to evolve our brand, and enhance messaging and user experience. The end result is a web experience that surpasses our competitors and keeps our customers engaged and delighted.” #GrowthDrivenDesign
  40. TYPE Page Views Per Visit 2.87 2014 4.03 2015 Total Page Views 199,956 480,345 Bounce Rate 45.87% 28.29% Leads up 217% year over year. +40.23% +140.23% -38.34% Growth-Driven Design Results #GrowthDrivenDesign
  41. #GrowthDrivenDesign What do designers & developers think of Growth-Driven Design?
  42. NISSA THUMANN “It’s rewarding to work on a Growth Driven Design website. I enjoy seeing the results of my work and how interested our clients are in the data. GDD has pushed me to up my game as a developer because we’re constantly looking for ways to enhance and improve each website.” Designers DONNY WILSON #GrowthDrivenDesign
  43. #GrowthDrivenDesign The Growth-Driven Design 
 methodology & process 3
  44. Step 1 - Learn the Basics DOWNLOAD NOW http://offers.hubspot.com/an-introduction-to-growth-driven-design Get the complete walk through of the Growth-Driven Design process!
  45. Step 2 - Join the Deep Dive Course After you’ve learned the basics, it’s time to take a deep dive into the step-by-step process. or visit - http://hubs.ly/y0-Hwl0
  46. Are You an Agency? or visit - http://hubs.ly/y0-HLd0 We also have a training course for agencies to learn how to market, sell & service
 Growth-Driven Design website retainers.
  47. #GrowthDrivenDesign Thank You.

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