4. Your beliefs and social media can coexist. Think about how you can employ new ideas. Reflect on how it fits your business vision. Don’t be afraid to experiment. It’s OK. Enjoy yourself! Take at least one idea away and get started. Rules of the road
5. It’s about linking people and groups with common interests to each other by delivering and exchanging content through new, emerging and scalable technologies. It’s about many talking to many, not one talking to many. It’s about democratizing information dissemination, i.e. everyone can be an expert. What is social media all about?
6. Inform Educate Connect Exchange Communicate Sell Indoctrinate Reinforce What is the purpose of social media?
7. Relationships are the social and economic currency of our day Relationship marketing vs. product marketing Quality of relationship is as important as price and quality in buyer-suppler interaction longevity Sociological Trends: Relationships
8. People want to know other people’s business 12 in 2000; more than 200 today From celebrities to everyday people Not you? Doesn’t matter. They want to know about you. Sociological Trends: Reality TV
9. If you can’t communicate, you’re dead in the water: Communication inspires, leads, educates and connects It’s important internally, with customers and with suppliers Sociological Trends: Communication
10. From personalization to efficiency and back again Used to buy from the corner store The Wal-Mart era Organic and direct-from-producer foods Sociological Trends: Authenticity
11. Print Radio TV Web Direct Social Media Bottom Line: Everyone has different preferences Media Trends
12. 1994: 10,000 Web sites 2009: 239 million Web sites A few years ago, a few million Facebook users Today: 250 million Facebook users Will it last?
18. Do be transparent Don’t get personal Do answer LinkedIn questions Do pose LinkedIn questions Do recommend others Don’t recommend everyone Dos and Don’ts
22. Adobe Maker of Photoshop Real or fake? Facebook users voted 13,000 added to page 10% played game 6% shared game 6% purchased product Facebook Case Study
23. Do join groups Do join causes Do link your blog and tweets to Facebook Do become friends with customers and suppliers Don’t go overboard on politics and issues Don’t be afraid to be interesting Dos and Don’ts
24. Texting tool 140 characters Can include links Tweets Twitter apps Twitter
29. Don’t follow everybody Don’t accept every follower Do treat Twitter like a party Don’t just hang out with your friends Get introduced to their friends Do consider getting TweetDeck Don’t forget to have fun Don’t be afraid to stand out Do be relevant Dos and Don’ts
31. The secret San Francisco sushi spot Yelp traffic is doubling every six months Other review sites have flattened Yelp Case Study
32. Wordpress Blogspot Typepad Blogger Moveable Type Most allow you to use your own URL Example: marketingspoonful.com Blogs
33. On July 31, 2006: 50 million blogs By 2008: 128 million Today: Nearly 200 million 400 million people globally read blogs Two blogs created each second 18 posts per second Who is using social media? Blogs
34. Positions you as a thought leader Provides a point of contact Invites dialogue with stakeholders Enhances transparency Monitor conversations Participate in conversations Shape conversations Blog benefits
35. Hurricane Cancun and the power of timeliness The importance of being an authority Blog Case Study
36. Do pick relevant key words for headlines, tags, topics and copy Don’t be alarmed if you don’t have 100 visitors the first day Do update your blog at least twice a week Do link your blog to Twitter and facebook Don’t be afraid to incorporate pics and video Comment on other blogs Dos and Don’ts
37. We can learn from church, school, community organizations Can be e-mail driven or as an attached pdf Include offers Include surveys Constantly give users reasons to visit site Don’t SPAM people E-newsletters
38. Different people like to communicate in different ways Facebook surpassed 1 billion messages per day 3,000 messages per day; 10 are remembered Media are more powerful when used together Message must be heard 10 times to spur action Things to remember
39. The New Rules of Marketing & PR David Meerman Scott Mashable.com AllFacebook.com For further reading
