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Social Media for the Government

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Kady Chiu
Kady Chiu
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Social Media for the Government
How does the military, which is structured and hierarchical, deal with social media, which is fundamentally flat and “democratic”? Filename/RPS Number
What is Social media? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Social media?
[object Object],Filename/RPS Number - James E Cartwright General, USMC Commander, USSTRATCOM “ The metric is what the person has to contribute, not the person’s rank, age, or level of experience.”
Social Media is about communicating using platforms, not channels Which one is simpler?
The social media phenomenon has extended to the public sector ,[object Object],[object Object],[object Object],[object Object]
Organizations that shy away from social media face greater risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Many of the hottest online tools now in use turn out to be ideal for sharing Intelligence ,[object Object],[object Object],What now?
… Understanding how to use blogs and wikis is a “matter of survival” “ I am an early addict and an early convert. More than half of the intelligence community today came in since 2001... they’re making [social media] a condition of continued employment with the government. This is not a trend, it’s not something that’s being forced . We have to go there. And when we do go there, we’re incredibly more effective.” - DNI McConnell, responding to a question from the Council on Foreign Relations about how much faith he has in blogs and wikis making a difference to the Intelligence Community
[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Media for the Military
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples of how the military can use social media
Department of Homeland Security ,[object Object],[object Object],[object Object],Case Studies
Federal Emergency Management Agency ,[object Object],[object Object],Case Studies
[object Object],[object Object],National Institute of Health Case Studies

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Social Media for the Government

  • 1. Social Media for the Government
  • 2. How does the military, which is structured and hierarchical, deal with social media, which is fundamentally flat and “democratic”? Filename/RPS Number
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  • 6. Social Media is about communicating using platforms, not channels Which one is simpler?
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  • 10. … Understanding how to use blogs and wikis is a “matter of survival” “ I am an early addict and an early convert. More than half of the intelligence community today came in since 2001... they’re making [social media] a condition of continued employment with the government. This is not a trend, it’s not something that’s being forced . We have to go there. And when we do go there, we’re incredibly more effective.” - DNI McConnell, responding to a question from the Council on Foreign Relations about how much faith he has in blogs and wikis making a difference to the Intelligence Community
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Editor's Notes

  1. Booz Allen Hamilton Standard Colors Colors should be used in the color pairs whenever possible. Do not mix and match colors, use pairs together as shown. Black, White and Gray can be used with any of the other colors. Purple Pantone 2765 R 12 G 4 B 79 Green Pantone 357 R 15 G 67 B 24 Blue Pantone 2 88 R 11 G 31 B 101 Black Pantone Cool Gray 6 R 158 G 158 B 158 Red Pantone 485 R 252 G 5 B 14 Yellow Pantone 3965 R 232 G 244 B 4 Aqua Pantone 319 R 126 G 204 B 189 White