Social Media has given you several opportunities to build your audience and promote your business at minimal costs. So why don't you use it?

1. +
Why
Social Media
is important
for your
business?
Devesh Purohit
PR and Brand Practitioner

2. +
Definition
Social Media is an amalgamation of several
online websites, apps and portals, involving
users across the globe to utilize it for
communicating and sharing in the form of
text, image and video or links with various
user options, irrespective of the credibility and
authenticity, thereby making this era a Digital
and Virtual World.
- Devesh Purohit.

3. +
Information Capitalization
Every social media account you use is an Asset for you.
So why not optimize the value of your Virtual Asset?
Even at basic level you can create several valuable links for
yourself for FREE.
Connect at sphere.devesh@gmail.com to learn more.
See, how I used this platform to promote myself.

4. +
Social Media Campaigning
 Social Media has become so significant that Corporates,
Political Parties and Celebrities have used it successfully for
‘Campaigns’.
 Barack Obama’s ‘Vote For Change’ social media campaign is
an authentic case-study in itself.
 A hashtag can build a self-network for yourself. Just search on
Facebook and Instagram #DeveshPR for example.
 Social Media is about Sociology and Psychology more than
Technology.

5. +
Mark Zuckerbery says:

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Why Social Media is significant for
you if you are into a business?

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1. Visibility
 The more you are on Social Media, the more ‘Links’ you create,
and the more visibility you get.
 Don’t worry about the likes, subscribers, followers. Even if you
reach out to one right person, you can generate leads and
business.
 The links you create can be shared on your multiple-channels
for communicating.

8. +
2. Communicating
 If you don’t give the market the story to talk, they’ll define your
story.
 It is always better to present your side of the story.
 You can have a direct feedback of your audience and present
your views.
 You can build your audience over a period of time with
consistent communication.
 Your Content is fire. Social Media is gasoline.

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3. Advertising, Marketing and PR
 Social Media has evolved to such an extent that there are
thousands of Agencies and Firms specializing in Social Media
Marketing and Digital Marketing.
 There are several Social Media Executive job opportunities in
the Market today.
 I am using this opportunity to ‘promote’ myself as a Gold-
Medallist in MA-PR from Hinduja College, Mumbai University,
as a soft-selling technique with almost no expense, directly to
you. So can you promote yourself through various techniques.

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4. Manipulating
 Several ‘Agencies’ and ‘Personalities’ have used Social Media
to Manipulate in an organized manner to a huge audience and
they have been successful.
 You can too manipulate if you wish to do so, unethically.
 One of the example that can be cited is of, some anonymous
group of persons manufactured a fake tweet image of Shah
Rukh Khan where he mentions that if Narendra Modi is elected
as the PM of India, he would leave the country. It got viral,
creating a huge hatred and outrage against the Superstar and
manipulated the people in the name of religion and nationalism,
thereby favoring the political agenda of a certain section of
people.

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5. Brand Building
 You can create your own perceptions, build trust and create a
brand of yourself, through social-media.
 You still do, it if you are an active Facebook and Whatsapp
user, knowingly or unknowingly.
 Connect with me at sphere.devesh@gmail.com to have a
consultation on HOW you can do it in your favor.

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6. Economic
 All the Communicating, Content Creation, Branding Exercises
are of minimal cost compared to Print, OOH, Broadcasting
mediums.
 There is a Real-Time Data Analysis of your content. For
example, you can detect the current views and comments of
your YouTube video.
 Many of the activities can be done for FREE, except it needs a
device, internet connection and Time.

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PR tip:
 Build relationships, not links.
 By Social Media, I don’t only mean Facebook,
WhatsApp, Instagram, YouTube and Twitter. Please
collaborate Blogs, LinkedIn, Slideshare, Google
Plus, Google Page, Wikipedia and few other tools.
(Connect to know more.)

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Recommended sites for Social
Media Insights
Hubspot
Social Media Examiner

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The changing dynamics.
We are living in an era where YouTube,
Instagram, Facebook, LinkedIn, Bloggers,
Twitter users with a decent following and
subscribers and viewers have become
Influencers just like celebrities for endorsing,
promoting or affiliating several brands,
opinions and causes.

16. +
Your PR-mate,
Devesh Purohit.