This document provides an overview of using social media for commercial real estate brokers. It discusses common myths about social media, the importance of having a content strategy that matches different platforms like LinkedIn, Twitter and Facebook. It also recommends that brokers actively manage their online presence by owning their social media accounts themselves rather than outsourcing. The document outlines the key tools brokers need in their "social toolkit" and provides tips on using platforms and account management tools effectively while not spending too much time.