Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.
Social media is made for engagement marketing, but since social is so versatile it can go beyond marketing, and get customers engaged in value creation.
Ohio Library Council 2013 Keynote: Face-2-FacebookGreg Verdino
How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.
If you're a brand with a social presence, you have a content marketing plan. But that plan might not always align with excellent customer experience. Research has shown that a negative customer experience can affect a company's sales by nearly 50%. Clearly, the next wave of good content marketing always keeps the customer's needs and expectations in sight. How will you provide value that is both authentic to the brand and useful for the customer? How will you market to your audience in a way that makes them feel confident in coming back for more business and recommending you to friends? What does your content marketing do to build a loyal customer base of brand ambassadors?
In this free webinar, learn from our panel of experts in the field:
-How to develop content marketing strategies around keywords and topics closely associated with your brand and target audience
-How to make your content experience driven and dynamic
-How content marketing fits into end-to-end customer satisfaction
Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.
Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.
Social media is made for engagement marketing, but since social is so versatile it can go beyond marketing, and get customers engaged in value creation.
Ohio Library Council 2013 Keynote: Face-2-FacebookGreg Verdino
How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.
If you're a brand with a social presence, you have a content marketing plan. But that plan might not always align with excellent customer experience. Research has shown that a negative customer experience can affect a company's sales by nearly 50%. Clearly, the next wave of good content marketing always keeps the customer's needs and expectations in sight. How will you provide value that is both authentic to the brand and useful for the customer? How will you market to your audience in a way that makes them feel confident in coming back for more business and recommending you to friends? What does your content marketing do to build a loyal customer base of brand ambassadors?
In this free webinar, learn from our panel of experts in the field:
-How to develop content marketing strategies around keywords and topics closely associated with your brand and target audience
-How to make your content experience driven and dynamic
-How content marketing fits into end-to-end customer satisfaction
Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Building Your Industry Voice with Social MediaDavid Spark
Companion PDF: http://bit.ly/jafTb
This is an edited version of a live presentation about social media I did in in Toronto for Intertainment Media, makers of the communications tool, itiBiti.
Time: 38:38
There is a companion article to this presentation entitled, "14 Successful Techniques for Building Your Industry Voice with Social Media" (PDF). It covers many of the stories in the presentation, plus a bunch more.
Companion PDF: http://bit.ly/jafTb
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
Digital Shoreditch: the basics of transmedia planningventurethree
v3 digital director, Isabelle Quevilly (@digitalplanner) shares her thoughts on the basics of transmedia planning.
This talk was given at Digital Shoreditch 2012 in London.
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
After years of distilling the insights from Cannes Lions' winning social media campaigns, Kurio // The Social Media Age(ncy) has put together a framework which helps to focus on the right things when developing marketing campaigns in the social media age.
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
-Why integrated social is the only way to go if you’re going to become a social business
-How to measure social ROI when it encompasses many departments and strategies
-Tools and platforms that can help your organization stay socially agile
-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
-The kind of internal methodology needed to integrate a social-centric approach
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Building Your Industry Voice with Social MediaDavid Spark
Companion PDF: http://bit.ly/jafTb
This is an edited version of a live presentation about social media I did in in Toronto for Intertainment Media, makers of the communications tool, itiBiti.
Time: 38:38
There is a companion article to this presentation entitled, "14 Successful Techniques for Building Your Industry Voice with Social Media" (PDF). It covers many of the stories in the presentation, plus a bunch more.
Companion PDF: http://bit.ly/jafTb
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
Digital Shoreditch: the basics of transmedia planningventurethree
v3 digital director, Isabelle Quevilly (@digitalplanner) shares her thoughts on the basics of transmedia planning.
This talk was given at Digital Shoreditch 2012 in London.
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
After years of distilling the insights from Cannes Lions' winning social media campaigns, Kurio // The Social Media Age(ncy) has put together a framework which helps to focus on the right things when developing marketing campaigns in the social media age.
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
-Why integrated social is the only way to go if you’re going to become a social business
-How to measure social ROI when it encompasses many departments and strategies
-Tools and platforms that can help your organization stay socially agile
-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
-The kind of internal methodology needed to integrate a social-centric approach
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
The Windows Store offers a variety of programs that can enhance your computing experience on your Windows 10 device. Check out some of the best Windows 10 apps to help you become more efficient and productive.
Rethinking Website Design: Creating a Peak-Performing Website with Less Risk ...HubSpot
The traditional web design process is very broken. Growth-driven design is the smarter, more agile approach that will produce better results with little risk. It's time for you to learn this new process: http://bit.ly/1UtMGz2
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
Going Native The Digital Immigrant PhenomenonJessica Lowry
Rob Lawson, Founder & CEO of iQuantum, and Jessica Lowry discussed “The Business of Social Media” for a recent Australian Marketing Institute seminar. This is the slides from the presentation - and include notes and videos.
Twitter, Facebook, YouTube, Myspace, LinkedIn – you may be on some or all of these social networks, or at least heard of them. iQuantum focuses solely on online marketing strategy. From finding ways of “hitting” your target audience to using social media strategies to gain valuable insights into your customers.
Killer Content Marketing for Boring BrandsAran Jackson
10 tried and tested tips & tricks to make any ‘boring’ brand shine…and then some!
What will this ebook do for me?
• Teach you how to create a marketing masterpiece for your wallflower brand.
• Give you 10 actionable content tips for success.
• Spark your creativity and get you thinking outside the box
• Give you stats to fire your content campaigns.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Sales2.0
1. What is Social Media? What is Web 2.0?
• Next generation of Technology
communication
Social Interaction
• Uses technology to
streamline the
information sharing
process
Community
• New way of people Connection
working together Collaboration
Conversation
2. A Tweetseye View of the Sales 2.0
Conference San Francisco
insideview:”marketing & sales are merging in
#sales20
Jason_Rothbart: Lots of talk about twitter and
what’s the business value #sales20
jillkonrath: Why doesn’t sales use 80% of content generated by Marketing? Thoughts
anyone? #sales20
trisler: @jillkonrath Many salespeople view marketing as the enemy. They feel they really
don’t understand. #sales20
BtoBGuru: @jillkonrath sales doesn’t use mktg content b/c mktg forgets to ask sales
what’s useful, & measures volume, not value, of content #sales20
damphoux: Tom Barrieau, IDC prospects say 57%
of reps show up for introductory appointment
unprepared - be prepared #sales20
3. “ I met with some very wonderful people yesterday.
But not a single person told me how
their
product would help me generate
more revenue, cut costs, or save time.
- A blogger from Sales2.0 San Francisco
7. A Story
• Did you know 9 out of 10 Americans shop WalMark in America?
• Use social media to connect with their internal and external
community
Increase Loyalty
Guiding Reinforce brand Gain
Principals pillars understanding
Decrease cost
8. Objective: Build deeper relationship
Build relationship with their Target Consumer by
activating Money Saving Mom Community
10. Learning from Gary
• Be Genuine - Be true to yourself
• Hustle - Put in more work than the other guy
• Watch the Tools - ” always pay attention to
the nerds, when the nerds talk I listen - the
tech scene is the future”
• Be the Expert - Learn everything
you can about your industry,
know more than the other guy
11. Where do you start ?
• Explore
• Participate
• Strategize
• Tools
• Promotion
12. The audience is changing
• Have an open
mind
• Become part of
the community
• Facilitate the
conversations
Editor's Notes
There are now about 1.5 million female users older than 55 on the site, the group says -- roughly a 550 percent increase over six months ago. By comparison, membership among people younger than 25 grew by less than 20 percent over the same period, Inside Facebook says.Facebook now says it has 200 million users, making its user base larger than the populations of all the world's countries except China, India, the United States and Indonesia. Such a vast presence, coupled with news media buzz about all social media, has pushed online social networking to a \"tipping point,\" said Amanda Lenhart, a senior research specialist at the Pew Internet & American Life Project.
1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) There are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook - 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.Take away? Should a marketer be concerned about this shift ?
- Females make up 53% of Twitterers- Twitter's largest age demographic is 18-49year olds who make up 78% of its users.
Money Saving Mom Blogger Jessica Smith (Jessicaknows.com) created a contest for a free video camera provided by flip. Her subscribers sent her fall fashion ideas that she challenged she could create at Walmart for $75. Her community voted on the top submissions and she produced a video of her shopping visit
Gary Vaynerchuk (VAY NER CHUK) is a 33 year old self-trained wine expert who is revolutionizing the wine industry. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each dayHe sampled every wine that entered the store. Customers depended on Gary for his advice and within a four year time period, Wine Library grew from a $4 million dollar business to a $40 million business.his Russian immigrant parents owned a liquor store when he was growing up. Bored at the cash register, Gary began reading The Wine Spectator and books about wine and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. As a teenager, tasting wine was legally impossible, so Gary set out to train his palate “backwards”. To study various flavors associated with wine, Gary tasted obscure fruits and vegetables, along with earthly influences, including grass, dirt, rocks, tobacco and wood. “I probably consumed more New Jersey grass in my teens than any lawn mower.” By familiarizing himself with the numerous tastes that contributed to a specific wine, Gary was able to detect subtleties that an ordinary palate wouldn’t recognize.With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the store’s only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a four year time period, Wine Library grew from a $4 million dollar business to a $40 million business.
1. Explore. Get online and see what's out there. By searching on Yahoo or Google, find various people and organizations in your area or niches using social media to connect and build communities. More than likely there's a car enthusiast club in your area with a Web site or blog. Read their Web sites, blogs or bulletin boards. You may find that your services and expertise are appreciated.2. Participate. I'm not talking about blatant self-promotion. Build relationships with the communities that are a fit for your business. Offer to post advice about insurance that members should consider (via guest blog posts, online articles, podcasts, etc.). Offer to do workshops. Post comments to blogs where you know you can provide good information. Join networks that relate to your business. LinkedIn (www.linkedin.com) can provide contacts that can grow your business. The same could be said about Facebook (www.facebook.com) and other networking sites. Once you join, search for individuals or businesses with shared interests. 3. Strategize. Just as with traditional media, the best results are generated by businesses that have a plan. Some of the communities may be fun but assess if they are adding to your business or just creating a distraction. Decide where and how you are going to participate and set goals that can be measured. Some social media tools may be good for creating awareness; others may be better for generating sales. Also decide how much of your online efforts should be for prospecting and how much should be geared towards existing clients.4. Tools. Decide which social media tools best fit you and your business. Make a list of the tools you've participated in (blogs, social networks, podcasts, wikis, video sites, etc.). A social network could be great for creating niche communities that could lead to referrals. A blog could be a great platform for informing clients about new products and increasing your profile as a subject matter expert. Decide whether to utilize existing tools and sites or create your own. It requires very little investment to create your own social network and a blog can be created at almost no cost utilizing such tools as Blogger (www.blogger.com) or Wordpress (www.wordpress.com). Additionally, podcasts (audio or video) can be created with very little investment.5. Promotion. Cross-promote by mentioning your online tools when utilizing more traditional forms of communication and advertising. Use letters and postcards to direct existing clients online. Give clients an opportunity to contribute to your online communities or blogs. Utilize relationships you built in the earlier stages to generate links to your media. Add online addresses to business cards, letterhead and statements. Nothing will beat good content and word-of-mouth in driving traffic to your social media tools. Be patient and stay focused. Stone, principal and marketing strategist, Insurance Insight Group (www.insuranceinsightgroup.com) in Park City, Utah, has 20 years experience in insurance. A licensed insurance agent, he consults on marketing communications and online functions performed by insurance organizations. Previously he served in executive positions at a major insurance carrier and a national marketing organization. He can be reached at mark.stone@iigsolutions.com.
Executives need to understand the nature of this change if they are going to take advantage of itHave an open mindYour audience can help create and spread media thruogh their networks with intimacy and authenticity.Energize your audienceBy equipped your staff with tools to sell and promote your brands.