Our target audience
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Our target audience for the video is 16-27 year olds, with a focus on males aged 16-19. This audience can relate to the characters in the video and will be interested in the rock band featured. The video aims to show this audience that anyone can achieve their dreams, even in difficult situations, and to discourage drug and alcohol use. Our ideal audience member is described as Ryan, a 19 year old male from London who enjoys indie/rock music, action movies, and finding new music bands on the internet.
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How did you attract/address your audience?
Our film targets 10-17 year olds who have a passion for football dreams, as the main plot follows an aspirational young boy pursuing his football dream despite struggles. It will also appeal to older, ambitious viewers through its message of perseverance. As an independent film with limited advertising budget, we used mainly social media to promote the film through posters, trailers and reviews. We also screened the film at festivals and played the trailer at sports and youth centers to attract interested audiences. The relatively popular cast and exciting trailers helped grab our target audiences' attention.
How did you attract/address your audience?
The primary audience for the film is 10-17 year olds who have a burning desire to pursue their dreams of becoming footballers. The film will appeal to this age range through its plot of a young boy pursuing his football dream despite struggles. It also contains exciting scenes like accidents and bullying. There is also a secondary audience of older, ambitious viewers who can relate to the inspirational story of persevering despite feeling defeated. As an independent film, low-cost marketing strategies like social media, film festivals, blogs, playing the trailer in sports-related places, and free radio interviews were used to promote the film to its target audiences. The film also cast relatively popular actors known to its target demographics to grab audience attention.
Secondary Research
This document summarizes research on the target audiences of three films: Looper, Die Hard, and The Bourne Identity. For each film, the target audience is described as primarily male adults who have disposable income over £1000. They are characterized as intelligent, imaginative, independent, and heavy consumers of media. The summaries recommend developing protagonists and storylines that will appeal to these audiences, such as including humor, mystery, action, technology, and wealthy characters. Production quality also needs to be high to meet the standards of these judgmental and discerning viewers.
Survey Analysis
The document analyzes survey results from a film opening sequence project. It summarizes that the majority of respondents were ages 0-17, male, and in education. It suggests targeting this audience by including school references, a male protagonist, and relatable humor. Most respondents consume media online and enjoy comedy films, television, sports, and gaming. Their expectations for a thriller genre are suspense and fear. Factors like poor acting or plot could reduce audience enjoyment. The document recommends adapting the opening sequence based on these audience insights to improve engagement and success.
The 3rd man quesinnaire analysis
The questionnaires revealed several key points about the target audience for a short film:
- The majority are aged 16-20 and enjoy watching films, though not many per month due to cost or lack of appeal.
- Films should be 11-15 minutes long to engage viewers with enough time for a plot.
- Viewers prefer watching on streaming services like Amazon Prime or Netflix for convenience.
- The film should be accessible on YouTube for free to attract more viewers regardless of means.
Question 5 how did you attract/address your audience?
The filmmakers aimed to appeal to a 15-30 year old audience because the film's content would be relatable to that age range. They believed they achieved this goal as most viewers felt the film deserved a 12A or 15 rating. Some elements that could appeal to audiences included the friendship between the two main female characters, the depiction of drugs and crime, and its setting in Northern England. Feedback indicated that viewers enjoyed the exciting storyline and that having a woman as the lead broke stereotypes. While over three-quarters said they'd watch the full film, some feedback noted that the editing and character development could be improved. The filmmakers also felt their questionnaires could have been distributed more widely and reliably.
Question 4 evaluation
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy action and entertainment, as the main characters in the film are teens played by young actors. The secondary audience is identified as middle aged males, as action films tend to attract more male viewers in that age range. The target social class is identified as C2, D and E, which are working class, though higher social grades may also be attracted by the film's production quality. The main target audience is identified as male teenagers, as statistics show younger males prefer action films, and having teen leads means younger viewers can better relate to the characters. A survey was also conducted to help inform the film's plot, props, and other
Ofcom Regulations
The document discusses UK regulation of content on television by Ofcom. It describes the watershed at 9pm, before which content is restricted and not suitable for children under 15. Ofcom gathers public opinions to review and analyze broadcasting standards. Violence, sexual content, language, and imitative behaviors are debated, with most agreeing some restrictions should apply before 9pm to protect children. Reasons for regulation include not wanting children negatively influenced or exposed to inappropriate material. However, some content can also be educational for children.
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How did you attract/address your audience?
Our film targets 10-17 year olds who have a passion for football dreams, as the main plot follows an aspirational young boy pursuing his football dream despite struggles. It will also appeal to older, ambitious viewers through its message of perseverance. As an independent film with limited advertising budget, we used mainly social media to promote the film through posters, trailers and reviews. We also screened the film at festivals and played the trailer at sports and youth centers to attract interested audiences. The relatively popular cast and exciting trailers helped grab our target audiences' attention.
How did you attract/address your audience?
The primary audience for the film is 10-17 year olds who have a burning desire to pursue their dreams of becoming footballers. The film will appeal to this age range through its plot of a young boy pursuing his football dream despite struggles. It also contains exciting scenes like accidents and bullying. There is also a secondary audience of older, ambitious viewers who can relate to the inspirational story of persevering despite feeling defeated. As an independent film, low-cost marketing strategies like social media, film festivals, blogs, playing the trailer in sports-related places, and free radio interviews were used to promote the film to its target audiences. The film also cast relatively popular actors known to its target demographics to grab audience attention.
Secondary Research
This document summarizes research on the target audiences of three films: Looper, Die Hard, and The Bourne Identity. For each film, the target audience is described as primarily male adults who have disposable income over £1000. They are characterized as intelligent, imaginative, independent, and heavy consumers of media. The summaries recommend developing protagonists and storylines that will appeal to these audiences, such as including humor, mystery, action, technology, and wealthy characters. Production quality also needs to be high to meet the standards of these judgmental and discerning viewers.
Survey Analysis
The document analyzes survey results from a film opening sequence project. It summarizes that the majority of respondents were ages 0-17, male, and in education. It suggests targeting this audience by including school references, a male protagonist, and relatable humor. Most respondents consume media online and enjoy comedy films, television, sports, and gaming. Their expectations for a thriller genre are suspense and fear. Factors like poor acting or plot could reduce audience enjoyment. The document recommends adapting the opening sequence based on these audience insights to improve engagement and success.
The 3rd man quesinnaire analysis
The questionnaires revealed several key points about the target audience for a short film:
- The majority are aged 16-20 and enjoy watching films, though not many per month due to cost or lack of appeal.
- Films should be 11-15 minutes long to engage viewers with enough time for a plot.
- Viewers prefer watching on streaming services like Amazon Prime or Netflix for convenience.
- The film should be accessible on YouTube for free to attract more viewers regardless of means.
Question 5 how did you attract/address your audience?
The filmmakers aimed to appeal to a 15-30 year old audience because the film's content would be relatable to that age range. They believed they achieved this goal as most viewers felt the film deserved a 12A or 15 rating. Some elements that could appeal to audiences included the friendship between the two main female characters, the depiction of drugs and crime, and its setting in Northern England. Feedback indicated that viewers enjoyed the exciting storyline and that having a woman as the lead broke stereotypes. While over three-quarters said they'd watch the full film, some feedback noted that the editing and character development could be improved. The filmmakers also felt their questionnaires could have been distributed more widely and reliably.
Question 4 evaluation
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy action and entertainment, as the main characters in the film are teens played by young actors. The secondary audience is identified as middle aged males, as action films tend to attract more male viewers in that age range. The target social class is identified as C2, D and E, which are working class, though higher social grades may also be attracted by the film's production quality. The main target audience is identified as male teenagers, as statistics show younger males prefer action films, and having teen leads means younger viewers can better relate to the characters. A survey was also conducted to help inform the film's plot, props, and other
Ofcom Regulations
The document discusses UK regulation of content on television by Ofcom. It describes the watershed at 9pm, before which content is restricted and not suitable for children under 15. Ofcom gathers public opinions to review and analyze broadcasting standards. Violence, sexual content, language, and imitative behaviors are debated, with most agreeing some restrictions should apply before 9pm to protect children. Reasons for regulation include not wanting children negatively influenced or exposed to inappropriate material. However, some content can also be educational for children.
media evaluation - Question 4
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy films and entertainment, as the main characters in the action/crime film are teenagers even though they play adult roles. The secondary audience is identified as middle-aged males, as research shows they are the most common viewers of action films. The target social class is identified as teenagers aged 13-35, with a 12A certificate, as the plot and young actors would appeal most to this group. Research also showed more males watch action films than females. The target audience is identified specifically as male teenagers, as statistics show males at a younger age prefer action films, and having teen characters in lead roles makes the film more relatable to
Audience Feedback
The document analyzes feedback from an audience survey about soap operas. Key findings include:
- The majority of respondents watch soap operas for entertainment when they have free time.
- EastEnders is the most popular existing soap opera among the target audience.
- Storylines involving drama, mystery, drugs, pregnancy and love are most interesting to the audience.
- The audience prefers fast-paced, action-packed trailers over slow, suspenseful ones.
Question 4
Our target audience is teenage boys age 15 and up who enjoy action and comedy. They would appreciate the high speed chases and special effects in our R-rated movie but also understand the banter-style comedy. The ideal viewer likes films with violence and swearing but is also open to comedy. They may be interested in hobbies like parkour or Grand Theft Auto-style video games that relate to the themes in the movie.
Question 4
Our target audience is teenage boys age 15 and up who enjoy action and comedy. They would appreciate the high speed chases and special effects in our R-rated movie but also understand the banter-style comedy. The ideal viewer likes films with violence and swearing but is also open to comedy. Those interested in hobbies like parkour or Grand Theft Auto video games would likely relate best to the characters.
Questionnaire analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was 13-17 years old, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released on weekends or holidays.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so the film will incorporate both genres
questionnaire results analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was ages 13-17, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released outside term time.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so those elements will be incorporated into the crime
Research: Audience Survey Results & Audience Profile
The British Board of Film Classification is responsible for classifying and censoring films in the UK. It was established in 1912 and originally had two age ratings but now has seven. The BBFC ensures films are rated appropriately based on their content, such as violence. For horror and slasher films, the 15 and 18 ratings are most common as they allow more explicit content. A filmmaker would consider the rating they want for their film as different ratings impact the potential audience and profits.
My Audience Feedback
The document analyzes audience feedback from a survey about a film. Key findings include:
- The target audience was reached, as most respondents were young females as intended. However, it's still unclear if the right age group was reached.
- The beginning of the film was more enjoyable than the end, suggesting a mistake in changing the tempo.
- Respondents would change making the ending clearer.
- The posters need more work to be fully effective at promoting the film.
- The radio text was an effective promotional tool as it made people curious about the film.
- The filmmaker learned not to change a film's tempo if the beginning is good, and that the film
Question 4
The document discusses choosing a target audience for a film project. The target audience is chosen as people ages 15 to 30 because they feel this age group would be able to relate best to the storyline. They conducted research including an audience profile and questionnaires with people ages 15 to 20 that provided positive feedback about targeting this age range. The film is compared to the 2012 film "Gone" which had a 15+ age rating and attracted a similar target audience because of stereotypical horror film conventions.
Target audience research results questionaire
1. The document outlines questions from a questionnaire for target audience research on a thriller film.
2. The questions ask about demographics, viewing habits, preferences and dislikes regarding thriller films to help tailor the film's content, themes and storyline to appeal to the target audience.
3. The responses will be used to inform elements of the film like characters, plot complexity, pacing and themes to increase audience engagement and the film's chances of success.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
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This document profiles the target audience for a horror film. It aims for a mature audience aged 15-18, as younger viewers may find it too scary and older viewers may see it as unrealistic. Both male and female audiences are targeted as the film avoids stereotypes, though males typically take more interest in horror. The film tells a realistic story that could actually occur, in order to make it scarier, as opposed to using unrealistic monsters or ghosts that may alienate the mature target audience.
Questionnaire analysis
The document summarizes the results of a questionnaire given to an audience about various aspects of a documentary being produced. Key points:
- Wearing crocs and socks was seen as the most unattractive way to portray the character Finn.
- A restaurant date was deemed the most realistic location.
- Including a psychologist's perspective on awkwardness was found to add interest.
- Showing 2 failed dates in the first 5 minutes was favored.
- A time-lapse of Finn alone at school was suggested to depict his lack of friends.
- Awkward silences were ranked as the most awkward part of a date.
- Viewers felt having an expert review Finn's wardrobe would be
Question 4&5- audience
This presentation shows how we attracted our specific group in society. Showing the different age ranges and social groups.
Question 3
1) A film distributor is responsible for marketing and distributing a film, and can help secure financing. They determine the release date and method of exhibition.
2) The document recommends using a major distributor like Blumhouse Productions to release the film widely in multiplex cinemas. Major distributors have successful track records and name recognition that can attract audiences.
3) Low-budget horror films have been very successful, such as Paranormal Activity and Insidious, which cost $15,000 and $1.5 million respectively. With the right marketing, low budgets need not limit a film's profits.
Evaluation Question 3
The document summarizes feedback from audiences on a student film group's short film at various stages of development:
- An initial questionnaire provided feedback on the storyline, genre, music, and rating which helped the group improve the film.
- A second questionnaire on a rough cut also provided positive feedback on understanding the story, enjoying the plot twist, and suggestions to improve the final film.
- The final film questionnaire indicated the film was successful, with most rating it highly and saying they would recommend it due to its originality.
BBFC powerpoint
The BBFC (British Board of Film Classification) classifies films nationally using age ratings to dictate suitability. Films rated 15 can contain strong language, violence, and limited nudity unless sexual. Films rated 18 allow more explicit sexual content and violence that is too strong for 15 ratings. The BBFC guidelines for ratings are based on societal changes and aim to protect viewers while allowing informed choices. Filmmakers must consider these guidelines to appeal to target audiences and facilitate distribution.
Film research summery
The document summarizes research conducted with the target audience of girls ages 12-17 about what they look for in chick-flick films. The research found that they like films with attractive boys, humor, and complicated love stories. The document also reviewed age ratings for chick-flicks and determined a 12A rating would be appropriate to include some adult references but limit strong language or unsettling footage. This research will influence the film project by including humor, a boy-girl love story with problems, and aiming for a 12A rating to match audience expectations.
BBFC
The BBFC classifies films in the UK according to age ratings to provide consumers information about a film's content. Films are rated 15 or 18 based on standards for depictions of sex, drugs, discrimination, violence and more. A 15 rating allows a wider audience than 18 but has more restrictions, prohibiting very strong language, sexual content, drugs and violence. Understanding the BBFC guidelines is important for filmmakers to select content that will appeal to audiences while complying with ratings requirements for distribution.
Who would be the audience for my media product?
The document discusses the target audience for a horror film, which is identified as those aged 12 and up, with a focus on female viewers who can relate to the main character but also some male viewers. Research through questionnaires found that horror is popular among teenagers and young adults, and that audiences prefer a realistic storyline they can relate to and sympathize with. The intended audience is in the UK, where the film is set.
Question 4 media coursework
The document discusses selecting a certification rating of 15 for the film production. A rating of 15 is appropriate as it matches the target audience age of 15-24 and allows them to view the film. A lower rating could promote unsafe or imitable behaviors in younger viewers. While some audience members found the opening sequence confusing, clarification later in the film would address this. The feedback was otherwise positive about character choices and music.
Audience Research
The document summarizes the results of a survey conducted to understand the target audience for a new film. The survey asked questions about gender, age, preferences for themes and genres, and other topics. Key findings include that the main audience is females aged 12-16 and 36-45, with a preference for humor over themes like mental illness. Most were familiar with gritty realism genres but some were not. Mental illness and gender identity were the most popular issues to focus on in the opening sequence. Music and an intriguing narrative will also be important to engage the audience. The research provided valuable insight into crafting an opening sequence that appeals to this target group.
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media evaluation - Question 4
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy films and entertainment, as the main characters in the action/crime film are teenagers even though they play adult roles. The secondary audience is identified as middle-aged males, as research shows they are the most common viewers of action films. The target social class is identified as teenagers aged 13-35, with a 12A certificate, as the plot and young actors would appeal most to this group. Research also showed more males watch action films than females. The target audience is identified specifically as male teenagers, as statistics show males at a younger age prefer action films, and having teen characters in lead roles makes the film more relatable to
Audience Feedback
The document analyzes feedback from an audience survey about soap operas. Key findings include:
- The majority of respondents watch soap operas for entertainment when they have free time.
- EastEnders is the most popular existing soap opera among the target audience.
- Storylines involving drama, mystery, drugs, pregnancy and love are most interesting to the audience.
- The audience prefers fast-paced, action-packed trailers over slow, suspenseful ones.
Question 4
Our target audience is teenage boys age 15 and up who enjoy action and comedy. They would appreciate the high speed chases and special effects in our R-rated movie but also understand the banter-style comedy. The ideal viewer likes films with violence and swearing but is also open to comedy. They may be interested in hobbies like parkour or Grand Theft Auto-style video games that relate to the themes in the movie.
Question 4
Our target audience is teenage boys age 15 and up who enjoy action and comedy. They would appreciate the high speed chases and special effects in our R-rated movie but also understand the banter-style comedy. The ideal viewer likes films with violence and swearing but is also open to comedy. Those interested in hobbies like parkour or Grand Theft Auto video games would likely relate best to the characters.
Questionnaire analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was 13-17 years old, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released on weekends or holidays.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so the film will incorporate both genres
questionnaire results analysis
The document analyzes the results of a questionnaire given to the target audience of a crime thriller film called "Project Eleven". Some key findings:
- 72% of respondents were female, so the film will feature a female protagonist to appeal to women.
- 67% of the audience was ages 13-17, so the protagonist will also be this age to attract teenage viewers.
- 71% of respondents were students, so the film will feature a student protagonist and be released outside term time.
- The largest ethnic group was white British, so the protagonist will be cast as a white female.
- Most popular genres were thriller and horror, so those elements will be incorporated into the crime
Research: Audience Survey Results & Audience Profile
The British Board of Film Classification is responsible for classifying and censoring films in the UK. It was established in 1912 and originally had two age ratings but now has seven. The BBFC ensures films are rated appropriately based on their content, such as violence. For horror and slasher films, the 15 and 18 ratings are most common as they allow more explicit content. A filmmaker would consider the rating they want for their film as different ratings impact the potential audience and profits.
My Audience Feedback
The document analyzes audience feedback from a survey about a film. Key findings include:
- The target audience was reached, as most respondents were young females as intended. However, it's still unclear if the right age group was reached.
- The beginning of the film was more enjoyable than the end, suggesting a mistake in changing the tempo.
- Respondents would change making the ending clearer.
- The posters need more work to be fully effective at promoting the film.
- The radio text was an effective promotional tool as it made people curious about the film.
- The filmmaker learned not to change a film's tempo if the beginning is good, and that the film
Question 4
The document discusses choosing a target audience for a film project. The target audience is chosen as people ages 15 to 30 because they feel this age group would be able to relate best to the storyline. They conducted research including an audience profile and questionnaires with people ages 15 to 20 that provided positive feedback about targeting this age range. The film is compared to the 2012 film "Gone" which had a 15+ age rating and attracted a similar target audience because of stereotypical horror film conventions.
Target audience research results questionaire
1. The document outlines questions from a questionnaire for target audience research on a thriller film.
2. The questions ask about demographics, viewing habits, preferences and dislikes regarding thriller films to help tailor the film's content, themes and storyline to appeal to the target audience.
3. The responses will be used to inform elements of the film like characters, plot complexity, pacing and themes to increase audience engagement and the film's chances of success.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Wafsdfsfsdfdsfds
This document profiles the target audience for a horror film. It aims for a mature audience aged 15-18, as younger viewers may find it too scary and older viewers may see it as unrealistic. Both male and female audiences are targeted as the film avoids stereotypes, though males typically take more interest in horror. The film tells a realistic story that could actually occur, in order to make it scarier, as opposed to using unrealistic monsters or ghosts that may alienate the mature target audience.
Questionnaire analysis
The document summarizes the results of a questionnaire given to an audience about various aspects of a documentary being produced. Key points:
- Wearing crocs and socks was seen as the most unattractive way to portray the character Finn.
- A restaurant date was deemed the most realistic location.
- Including a psychologist's perspective on awkwardness was found to add interest.
- Showing 2 failed dates in the first 5 minutes was favored.
- A time-lapse of Finn alone at school was suggested to depict his lack of friends.
- Awkward silences were ranked as the most awkward part of a date.
- Viewers felt having an expert review Finn's wardrobe would be
Question 4&5- audience
This presentation shows how we attracted our specific group in society. Showing the different age ranges and social groups.
Question 3
1) A film distributor is responsible for marketing and distributing a film, and can help secure financing. They determine the release date and method of exhibition.
2) The document recommends using a major distributor like Blumhouse Productions to release the film widely in multiplex cinemas. Major distributors have successful track records and name recognition that can attract audiences.
3) Low-budget horror films have been very successful, such as Paranormal Activity and Insidious, which cost $15,000 and $1.5 million respectively. With the right marketing, low budgets need not limit a film's profits.
Evaluation Question 3
The document summarizes feedback from audiences on a student film group's short film at various stages of development:
- An initial questionnaire provided feedback on the storyline, genre, music, and rating which helped the group improve the film.
- A second questionnaire on a rough cut also provided positive feedback on understanding the story, enjoying the plot twist, and suggestions to improve the final film.
- The final film questionnaire indicated the film was successful, with most rating it highly and saying they would recommend it due to its originality.
BBFC powerpoint
The BBFC (British Board of Film Classification) classifies films nationally using age ratings to dictate suitability. Films rated 15 can contain strong language, violence, and limited nudity unless sexual. Films rated 18 allow more explicit sexual content and violence that is too strong for 15 ratings. The BBFC guidelines for ratings are based on societal changes and aim to protect viewers while allowing informed choices. Filmmakers must consider these guidelines to appeal to target audiences and facilitate distribution.
Film research summery
The document summarizes research conducted with the target audience of girls ages 12-17 about what they look for in chick-flick films. The research found that they like films with attractive boys, humor, and complicated love stories. The document also reviewed age ratings for chick-flicks and determined a 12A rating would be appropriate to include some adult references but limit strong language or unsettling footage. This research will influence the film project by including humor, a boy-girl love story with problems, and aiming for a 12A rating to match audience expectations.
BBFC
The BBFC classifies films in the UK according to age ratings to provide consumers information about a film's content. Films are rated 15 or 18 based on standards for depictions of sex, drugs, discrimination, violence and more. A 15 rating allows a wider audience than 18 but has more restrictions, prohibiting very strong language, sexual content, drugs and violence. Understanding the BBFC guidelines is important for filmmakers to select content that will appeal to audiences while complying with ratings requirements for distribution.
Who would be the audience for my media product?
The document discusses the target audience for a horror film, which is identified as those aged 12 and up, with a focus on female viewers who can relate to the main character but also some male viewers. Research through questionnaires found that horror is popular among teenagers and young adults, and that audiences prefer a realistic storyline they can relate to and sympathize with. The intended audience is in the UK, where the film is set.
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Research: Audience Survey Results & Audience Profile
Research: Audience Survey Results & Audience Profile
Similar to Our target audience
Question 4 media coursework
The document discusses selecting a certification rating of 15 for the film production. A rating of 15 is appropriate as it matches the target audience age of 15-24 and allows them to view the film. A lower rating could promote unsafe or imitable behaviors in younger viewers. While some audience members found the opening sequence confusing, clarification later in the film would address this. The feedback was otherwise positive about character choices and music.
Audience Research
The document summarizes the results of a survey conducted to understand the target audience for a new film. The survey asked questions about gender, age, preferences for themes and genres, and other topics. Key findings include that the main audience is females aged 12-16 and 36-45, with a preference for humor over themes like mental illness. Most were familiar with gritty realism genres but some were not. Mental illness and gender identity were the most popular issues to focus on in the opening sequence. Music and an intriguing narrative will also be important to engage the audience. The research provided valuable insight into crafting an opening sequence that appeals to this target group.
Question 4 media coursework
The document describes the target audience for an independent film production. The primary target audience is identified as C2-E income bracket, white, aged 15-24, female, and heterosexual to attract the mass market. The secondary target audience is identified as B-C2 income bracket, white, aged 25-35, male, and heterosexual to attract a more sophisticated audience. Feedback from a survey of the target audience indicated that most found the opening sequence engaging and wanted to watch the full film. However, some did not understand the sequence or relate to it. The filmmakers believe this confusion adds suspense but could be clarified with dialogue. They would not change the target audience based on the feedback.
Evaluation Question 3
The document discusses audience feedback from a short film called "Saving Grace" about the dangers of drinking. A questionnaire was conducted after audiences watched the film. Most respondents were in the target age range of 15-25 and enjoyed the film, particularly the nightclub scene. Some feedback noted that more details could have been provided about what happened to the main character Grace. Overall, the audience understood the film and its message, though one person was unsure of Grace's fate at the end.
Q4 – who would be the audience for our media product
The document discusses selecting a target audience for a thriller film about schizophrenia. It analyzes research showing that 15-21 year olds would be most suitable, as younger viewers may find the disability unsuitable and those over 21 less interested in this genre. Primary research including surveys indicated this age group watches similar films the most and would enjoy the suspense and action of a psychological thriller.
Quantitative Data, Secondary Data, Audience Profile
The document provides quantitative data from surveys conducted about audience preferences and behaviors related to horror films. Key findings include:
- 82% of respondents watch horror films, showing a large potential audience.
- Ghosts and murderers were most commonly found scary.
- Most watch horror alone or with friends, suggesting a teen and young adult focus.
- Unseen killers and ambiguous endings are preferred, allowing creative freedom.
- Popular horror films like Texas Chainsaw Massacre were cited as inspirations.
- 15-24 year olds are the largest cinema-going demographic, favoring the genre.
- Online and on-demand viewing is increasing, shaping distribution strategies.
Script for pitch
Our documentary titled "To Health With It" will examine health, fitness, and lifestyle issues affecting youth ages 16-18. It will take a serious tone, interviewing professionals and individuals about diet, exercise, and mental well-being. The documentary will also follow a character who struggles with poor health but turns his life around through fitness. Our budget of £4,783.41 will cover cameras, lighting, cast, crew, and props to educate audiences on living a healthy lifestyle.
Q4 media evaluation
This document discusses the target audience for a media production called Apparition. The primary audience is identified as 15-24 year old, heterosexual, white females from a C2-E income bracket. Web 2.0 is seen as the best way to attract this digital native audience. Feedback from a questionnaire showed that the opening sequence was engaging and grasped the audience. Areas for improvement included making the narrative more understandable and relatable. Based on the feedback, the secondary audience may be changed to females rather than males. Overall, the target audiences seem appropriate.
Evaluation question 3
The document discusses audience feedback received for a short film called "Saving Grace" about the dangers of drinking. It provides the following key points:
1. The filmmakers conducted research into their target audience of teenagers and students aged 15-30 before filming to understand how to craft the story and message.
2. They distributed questionnaires before and after filming to gather feedback on the synopsis and final film. This feedback suggested changing the music in one scene and adding more shots from the victim's perspective.
3. Each group member also conducted individual questionnaires with varying participants to validate the results. This feedback confirmed the main target audience was students and helped evaluate the film's reception among different age groups.
Evaluation for media real one
The document discusses the process of creating an opening title sequence for a film called Viral Terror. It describes analyzing the target audience through demographics, psychographics, and interests in order to appeal to them. Specific techniques were used, such as sound design, character selection, clothing, and camera angles, to relate to a young male and female audience aged 15-22. The group encountered challenges during editing when they had to cut characters and scenes to meet time constraints. Feedback from peers was incorporated to improve the project.
Treatment
Our documentary titled "To Health With It" aims to educate younger audiences aged 16-18 about health, fitness, and lifestyle issues in a lighthearted yet informative manner. It will follow the story of a character whose poor health and lifestyle choices negatively impact his mental well-being, until he learns to make positive changes. We will interview experts and people struggling with health issues, sharing both misconceptions and steps toward improved wellness. With a £4,783 budget, we aim to complete filming by December 2017 and release it in January 2018 to coincide with new year resolutions.
Treatment
Our documentary titled "To Health With It" aims to educate younger audiences aged 16-18 about health, fitness, and lifestyle issues in a lighthearted yet informative manner. It will follow the story of a character whose poor health and lifestyle choices negatively impact his mental well-being, until he learns to make positive changes. Interviews with people and a fitness coach will discuss common misconceptions and how to adopt a healthier lifestyle. The documentary will be completed by December 2017 and have a formal, serious style to appropriately address its sensitive subject matter while still motivating audiences.
Analysis for questionnaire
The document summarizes the results of a survey given to 10 people (5 males and 5 females) about their movie preferences. Key findings include:
- The target audience is mainly ages 18-21 but the researcher wants to widen the audience.
- Most respondents are students with little income so illegally downloading movies is preferred to paying for cinema tickets.
- Comedy and mystery are the most enjoyed genres, with psychological thriller as the second most popular.
- Trailers are very important for appealing to audiences and determining if they see a movie. Sound, props, and costumes are most effective in trailers.
Pie charts media 3.10.16
The document summarizes research conducted with 12 people (7 female, 5 male) about creating a documentary on the pressure men face from media to look a certain way. Key findings include: most preferred a mix of clear conclusions and open questions; the target audience was teenagers; a presenter was preferred over voiceover; documentaries are regularly watched; the ideal length was 1 hour; and the topic was deemed the most important part of a documentary. The research will help guide channel selection and format decisions for the documentary.
Evaluation 4
Our target audience for the media thriller film is students and adults aged 15 and older. We conducted research into similar thriller films and the BBFC age rating system to determine that a 15 rating would be appropriate for our film due to its depictions of strong violence and threats to the protagonist. We created profiles of our target demographic groups, which are primarily working class individuals with spare time to socialize and watch films. Our psychographic profiling found that the ideal audience seeks thrilling and suspenseful experiences that keep them on the edge of their seats. Films with similar conventions would appeal to this group.
Question 3
The document summarizes feedback received from an audience survey about a film trailer. Key findings include:
- The majority of the audience was under 18, which matches the intended target age range of 15-24.
- Most respondents correctly identified the genre as horror or thriller.
- Opinions on the appropriate age rating were mixed, not clearly indicating a rating of 15 as intended.
- Respondents overwhelmingly agreed that the trailer title and music effectively conveyed the intended genre.
- While most found the trailer length suitable, some felt it was too short or long.
- Feedback will be used to improve character development and incorporate more of the narrative or plot in a future version.
Audience research questionnaire results
The document summarizes the results of a questionnaire given to the intended audience for a short film. It found that the majority of respondents were female aged 16-18 and in education. Most preferred watching romance genres for 6-7 minutes online. The filmmakers will aim to target this audience by featuring a strong female protagonist and including a positive ending, while exploring typical conventions of portraying gender roles in film.
Q4 media evaluation
This document discusses the target audience for a media product. The primary audience is identified as 15-24 year old, heterosexual, white females from lower-middle income brackets. Web 2.0 and relatable female protagonist are identified as ways to attract this audience. The secondary audience is 25-35 year old, heterosexual, white males from middle income brackets. More sophisticated themes and an intellectual mystery are seen as attracting this group. Audience feedback from an online survey showed that people enjoyed the engaging story, music, female protagonist, and relatable characters but some found it unclear and not relatable. The certification of 15 is deemed appropriate given the psychological threats and potential imitable behaviors depicted.
Audience research questionnaire results
The document summarizes the results of a questionnaire given to the intended audience for a short film. It found that the majority of respondents were female aged 16-18 and in education. Most preferred watching romance genres for 6-7 minutes online. The filmmakers decided to target this demographic with a fictional romance film featuring a strong female lead that will be distributed online and have a positive ending.
Survey responses
The document discusses the results of a survey about horror film preferences. It finds that:
1) The most popular age group for watching horror films are 20-24 year olds.
2) The favorite genres are horror and thriller, with supernatural horror being the most popular subgenre.
3) James Wan is the favorite horror director, and the trailer will take inspiration from his films.
4) Respondents want trailers that don't reveal too much of the plot and create suspense, without being solely jump scares.
Similar to Our target audience (20)
Q4 – who would be the audience for our media product
Q4 – who would be the audience for our media product
Quantitative Data, Secondary Data, Audience Profile
Quantitative Data, Secondary Data, Audience Profile
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Research in to digipaks and posters
Band's digipaks and posters are usually strongly linked, often using the exact same or very similar photos. The document provides examples of Muse, Green Day, and Royal Blood using this approach. Specifically, Muse and Green Day used the exact same image for their digipak and poster, while Royal Blood featured similar but not exact images. The document suggests bands do this so their audience can easily recognize the band from the visuals.
Research in to similiar artists
The researchers analyzed videos by the band Royal Blood to get ideas for their own video based on Royal Blood's song "Little Monster". They found Royal Blood's videos commonly had narrative stories, either with the band performing or just a narrative on its own. One video called "Figure it Out" caught their eye, using red and blue filters to portray a woman's changing demeanor. Another video for "Ten Tonne Skeleton" featured both a narrative of a woman running from something unknown and dynamic performance shots of the band outside to match the fast-paced music.
Further research in to digipaks
Further research was conducted into Digipaks, cardboard multi-panel CD packages. Some common conventions were observed, such as large bold titles on the front cover and pictures of the band or singer. Digipaks try to promote the band's image and style, portraying bands like Green Day as young and rebellious or Arctic Monkeys as older and willing to take risks. Barcodes, URLs, and record label information are typically included on the back. Bands like Muse, Royal Blood, and Green Day were researched as they have styles similar to the video being made.
Research in to digipaks and posters
The document discusses research into how bands link their digipaks and posters through similar or identical images. It provides examples of Muse, Green Day, and Royal Blood using the exact same picture for both the digipak and poster, or in Royal Blood's case, very similar images. The use of matching or comparable visuals allows audiences to easily recognize the band from either the digipak or poster.
Lists
The document lists the band members, main character, drug dealers, and props needed for a school project. It includes the names, occupations, clothing, and equipment for 3 band members playing guitar, bass guitar, and drums. It also provides the same details for the main character Charlie Salter and 2 drug dealers. Props listed are a bag of flour to represent drugs, a microphone, microphone stand, guitar case, paper contract, 2 amplifiers, extension leads, and a tripod. Required technology includes a smartphone, DSLR camera, computer, and memory stick.
Location scouting
The document discusses location scouting for a video project. It lists requirements for the setting including that the village must look run down and rural, be in a suburban area, and contain a busy road and run down park nearby. Several potential locations are considered and Bishop Sutton is selected as it meets all the criteria. The document also discusses finding a location at a school for the performance section, needing a dark room with lighting and sound control. The drama rooms are selected as they have sufficient space and lighting options to fit the needs.
Script for little monster video
The film script tells the story of a boy from a poor rural family who dreams of being in a band. In the beginning, shots establish that he lives in a run-down old house. He leaves home carrying his guitar. Scenes then cut between the boy alone in the city and a band rehearsing without a singer. The boy gets depressed and meets some drug dealers who beat and rob him when he can't pay. In pain, the boy finds his guitar in a bin and starts busking to earn money. His talent is noticed and he is offered a music contract, allowing him to join the band and achieve his dream.
Representations of people in our video
The document discusses representations of characters in a music video. It summarizes that the band is portrayed as sophisticated and classy by having them wear suits to contrast with the main character. The main character is represented as living a rebellious lifestyle involving drugs that negatively impacts his life, but he persists in pursuing his dreams. The drug dealers are portrayed as dangerous through similar dark, hooded clothing to emphasize the perilous situation the main character is in.
Evaluation question
The document summarizes the production process for a music video, including construction, research, planning, and evaluation. Construction details the filming equipment used and editing software like Premier Pro. Research involved learning about the music industry and applying music video theories. Planning determined the target audience through surveys and suitable filming locations through maps. Evaluation included individual write-ups, commentary, and analyzing audience feedback, though some parts could be improved if redone.
Evaluation question
The document summarizes the construction, research, planning, and evaluation of a music video project. It describes using multiple cameras and editing software to film performance and narrative sections. Research focused on understanding the music industry and conventions of the rock genre. Planning involved determining the target audience, creating props and clothing lists, selecting filming locations, and writing a script and storyboard. Evaluation consisted of individual and group reflections on the video, though the document notes areas that could be improved if filmed again, such as strengthening the narrative story and improving some shot lighting and syncing.
How we used new media in construction, research, planning and evaluation.
The document summarizes the construction, research, planning, and evaluation of a music video project. It describes using multiple cameras and editing software to film performance and narrative sections. Research focused on understanding the music industry and conventions of the rock genre. Planning involved determining the audience, creating props and clothing lists, selecting filming locations, and writing a script and storyboard. Evaluation consisted of individual and group reflections on the video, though the document notes areas that could be improved if filmed again, such as strengthening the narrative story and improving some shot lighting and syncing.
Construction, research, planning and evaluation.
The document summarizes the process of constructing a music video for the band Royal Blood. It discusses the planning, research, construction, and evaluation phases. For construction, multiple cameras were used to film performance and narrative sections. Premier Pro was used for editing with effects added. Photoshop was used for poster and packaging design. Research focused on understanding the music industry and conventions of the rock genre. Planning involved determining the target audience through surveys and choosing appropriate locations and outfits. Evaluation included individual and group reflections on the final video.
All my sons and a doll glossary
This document provides definitions and examples of key literary terms found in the plays All My Sons and A Doll's House. It defines terms like imagery, simile, metaphor, symbolism, and figurative language. For each term, it provides examples from both plays to illustrate how the techniques are used. The document also analyzes elements like diction, tone, motifs, and the use of pronouns, verbs, and dialogue between characters. Overall, the summary concisely outlines and compares various literary devices in the two source texts.
Construction, Research, Planning and Evaluation
The document summarizes the construction, research, planning, and evaluation of a music video project. It describes using multiple cameras and editing software like Premier Pro to film performance and narrative sections. Research involved learning about the music industry and conventions of genres like rock. Planning included determining the target audience through surveys, creating equipment and clothing lists, and selecting filming locations. The evaluation notes some shots that could be refilmed for better lighting, story flow, or syncing of playing with the song.
Shooting schedule for the video
The shooting schedule for the video 'Little Monster' includes filming the opening narrative section on February 8th at Charlie's house, the performance section on February 20th at the Drama studio, and most of the narrative section from March 1st to 6th at Bishop Sutton, with any re-filming also taking place there on March 6th and potential re-filming of performance shots on March 8th back at the Drama studio.
Researching digipaks
This document discusses design elements and conventions that the author likes in digipak CD packaging. The author prefers designs that use artistic covers with bold colors or images to attract attention. They also value song lists on the back cover and interesting masthead designs so people can identify the band and remember song titles. As examples, the author analyzes two digipaks they like - one with a bright orange cover contrasting the black interior, and another with a dramatic eye image spanning two panels and a simple star on the plain front cover.
Planning and research
This document discusses conventions for magazine covers, noting that advertising pages often come before the table of contents. The cover typically features a large central image that may obscure the title, with a colorful background intended to catch readers' attention. The magazine title is printed in a larger font than other text to make it clear. Additional text on the cover previews magazine features, while the contents page provides more detail and page numbers for those features.
Music magazine research
The document discusses research into music magazine covers. It notes that many rock magazine covers have a clustered look with many pictures and bold graphics. However, the cover of Clash magazine stands out with a single large central image and a bold title across the top, without a cluttered design. This makes the Clash cover look slick and professional compared to others. Additionally, the main image does not directly address the reader like most magazine covers. The document concludes by stating the intention to use some of Clash magazine's cover design techniques.
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Our target audience
- 1. Our Target Audience Age We are planningontargetingan audience of around16-27. We believethisage range wouldbe ideal for our videoasour videoincludesacast thatare of a similarage.Thismeansthatour audience will be able to relate tothe charactersin our video.Alsothe youngagedbandwe are goingto us will appeal toour audience asit showsthemthatanyone can become a popularbandif theykeeptrying. I alsothinkthisage wouldbe an ideal targetforus as our maincharacter is inthe middle of that range.Thismeansthat youngpeople thathave a similarstorytoours inour videocanrelate to it and mightactuallygive themstrengthtocarry on.Alsothe moral behindourvideowill hopefully persuade peoplenottodo drugsor drinkalcohol as eventhoughit can give youa few minutesof happinessitwill cause longtermaffectsthatmightaffectyouforthe restof yourlife. Gender Our genderratioisaround75% male and 25% female. We believe the malegenderwill watchour videomore thanfemale asourvideoisa rock band whichhave connotationswhichlinkittothe male gendersuchas masculinity.Howeverwe dobelieve thatourvideowill be watchbysome youngergirlsastheytendto be attracted to strong,male dominatedbandsandvideos. To appeal to our audience we willmake sure ourbandwasdressedsmartlytoappeal to the female side of our audience.We are goingto make the boyand the drug dealersdressinmore masculine clothingsuchas jeansandhoodies.Ourvideodoesn’tbackupLaura Mulvey’s gaze theoryaswe don’thave any womeninourvideo.Howeverwe are goingtouse an ideafromthe theoryand make our bandappeal to our female audience ratherthanthe ideaof havingwomentolookat. Social Demographic We wentonto the websitesUKtribestofindwhatsort of social demographicouraudience is- http://www.uktribes.com/ Althoughthere wasn’tarock baseddemographicwe didfindone called‘Trackies’whichdoesrelate to the sectionof our audience thathasa similarlifestyletothe boyand the drug dealersinour video.
- 2. Occupation Mainlystudentsfrom6th form to university. Eventhoughsome of the video(suchasthe sectionwith the drug dealers) doesseemtogive the connotationsof beinghomelessanduneducatedwe do believethatouraudience will have ahome andwill be ineducation.Thisisbecause we wantour audience tounderstandthatanyone canreach theirdreamnotmatter whatsituationthey’re in. I thinkour audience will have aweekendjobora part time jobthat theycan do in-betweenschool.I thinkthisbecause ouraudience isquite youngsotheywon’thave leftfulltime educationyet. Interests andHobbies We thinkthatour audience will preferactionprogrammes andfilms.We believethisbecause they are youngand energeticmeaningthattheywon’twantanyprogrammesthatare slow andboring. We thinkthatour target audience willwatchprogrammeslike‘Game of Thrones’and‘The Hunger Games’. Theyalsospendquite a lotof time gamingor computerswith theirfriendswhoalsoplay. We thinkthatour audience will alsobe interestedinheavierrock/metal typesof musiclike‘Bring me the Horizon’andmaybe more indie musicsuchas‘Arctic Monkeys’and‘Imagine Dragons’. Characterisation Our ideal audience memberisRyanfromLondon.He isa 19 yearoldboy wholikesindie/rockmusic such as ArcticMonkeys.Music hasalwaysbeena bigpart of hislife,he’sconstantlylookingforthe latesthitsonmodernmusicsiteslike SpotifyandSoundcloud.Notonlyisfindingnew musica passionof hisalsohowhe listenstoitisimportant.He spendsmostof his moneyonthe latest headphonesandspeakerssohe can hear everylastnote. He isa well-dressedboywhokeepsupwiththe moderntrendsof society.Hislikingof actionfilms like ‘JackReacher’and‘Taken’contributesabigpart to whathe talksaboutwithhisfriends. He’sa bigfollowerof Youtube andsubscribestomanylarge musiccompaniesandbands.Notjustlarge bandsalsohe’slookingoutfornewand upcomingbandslike ‘Royal Blood’whohe believesare going to be the nextbigthing. We thinkcharacterisationisveryimportantintermsof the meaningof the video.Aswe follow the boythrough hislife itbecomesapparentthathe isina lot of trouble.He doesn’treallyhave anaim inlife andhishealthisdecreasing.Eventuallyfindssomethingtoaimforin becomingamusicianand we want thismessage of beingable tomake somethingof yourlife arealityforanyone nomatter whoyou are. Uses andGratifications The main use andgratificationof ourvideoisforpeople to realise thattheycanreach theirdreams no matterwhat.Our videoisuseful forpeopleastheywill understandthattheycanturn theirlife’s aroundno matterwhat theyhave done intheirlife’s.