The document discusses the target audience for a media product that involves action, adventure, physical activity like free running and chase scenes. The target audience is described as young males under 25 who enjoy less mainstream British films, music, and action/adventure genres. They would be interested in weapons, mafia, and living in urban areas like where the film takes place. A survey confirmed the target audience are mainly young males who thought a chase sequence would be a good opening.

1. Who would be the audience for my
media product?

2.  Enjoys action and adventure
 Enjoys physical activity due to
much of my film involving free
running and chase scenes7
 Quite into their weapons such as
guns.
 A young male under 25
 My ideal target audience member
would also be into low budget
British-based films. They would
prefer less mainstream things
including their music taste and
film likings.
 They would also have a slight
interest into mafia.

3.  My film is targeted at males under
and over 25. This is because my
film's genre is action-adventure,
and typically these type of genre
films get a lot of male viewers.
 It is also based at people who live in
busy urban areas as the film takes
place in the centre of a city.
 They will be fans of Bourne
supremacy as we tried to get as
many similarities as possible by
making the main protagonist a
young male in casual clothes so the
audience will feel connected as
possible and therefore support the
character even more.

4.  I used a survey to find if I actually found my
target audience. Survey Monkey allowed me
to post a questionnaire online and people
replied of many ages. The Survey Monkey
questionnaire told me many things, one thing
that it told me was that a chase sequence was
a good start to a film which was emphasised
by the age group which responded, they were
mainly young males