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Let Me Tell You of The Days of HIgh Adventure


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Gyi Tsakalakis

Published in: Marketing
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Let Me Tell You of The Days of HIgh Adventure

  1. 1. To Dos: Do Links Matter? Examples Tips Questions?
  2. 2. WARNING: Any links intended to manipulate ranking may be a violation of Google’s Webmaster Guidelines. Linking discretion is advised.
  3. 3. Do links matter?
  4. 4. Google says: 1 & 2: Links & Content 3: RankBrain
  5. 5.
  6. 6. Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
  7. 7. Sure would be an awful waste of space. - Carl Sagan
  8. 8. SEOs say:
  9. 9. It looks like links are the key competitive differentiator even when it comes to Google My Business Rankings.
  10. 10. My own eyes:
  11. 11. Links to a local business site.
  12. 12. Same site’s number keywords with top 10 rankings over approx. same time.
  13. 13. Organic share of voice
  14. 14. High quality local links can have an enormous impact on a small business site's visibility in local search results.
  15. 15. Google (and the rest of the world): The best way to get links is to create unique, relevant content.
  16. 16. Great content = Regularly naturally picks up enough links to outrank competition.
  17. 17. “Great Content” You
  18. 18. Work for local links too:
  19. 19. Scholarships?
  20. 20. The Don’t Go to Law School Scholarship.
  21. 21. Less work, many links.
  22. 22. Community Concerns
  23. 23. County Most Dangerous Intersections.
  24. 24. Less work, many links.
  25. 25. Just add water.
  26. 26. Make Maps
  27. 27. Make maps for local events.
  28. 28. Promote it: Organic Social Paid Social Custom Audiences Search Ads Google Display Network Retargeting
  29. 29. Get to know the people in your community.
  30. 30. Local link building is a lot less about link-begging and buying and much more about taking a leadership role and developing relationships in your local community.
  31. 31. Link Building
  32. 32. True, but they can still work! Real Comments
  33. 33. Targeting local links
  34. 34.
  35. 35. [city] inurl:resource
  36. 36. [city] inurl:sponsor
  37. 37. [city]
  38. 38. + + Find local link targets. Crawl target sites. Analyze link metrics. Great combo for broken local link building.
  39. 39. + Export Top Share of Voice Pages for Target Local Queries Analyze link metrics and find link opportunities Great combo for prospecting across sites in a particular keyword set.
  40. 40. Assimilate Competitor Links
  41. 41. Oh hey, I can do that.
  42. 42. Experiment with not mentioning links as part of outreach.
  43. 43. Resist Domain Authority.
  44. 44. Local municipality link. If you obsess over Domain Authority, you might miss these.
  45. 45. Make it their idea to link.
  46. 46. Don’t Fear nofollow.
  47. 47. If there’s any trick, it’s knowing the location.
  48. 48. neighborhoods streets charities zip codes counties cities politics events schools reporters people businesses places area codes history bloggers night life