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How to Use Google My Business


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Improve your SEO and search listings in Google using the tool "Google My Business". We explain what you can edit, how to change your display listing and which other tools to integrate for better local search results.

Published in: Business
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How to Use Google My Business

  1. 1. How to Test Your Website Is Working
  2. 2. What do your want your website to do? 1. Get found in natural search 2. Answer questions 3. Bring in enquiries 4. Get prospects to reveal their identity 5. Showcase expertise In Summary = Shortcut YOUR time to signing up a new client
  3. 3. 3 Tests to do NOW to see how your website is performing
  4. 4. 3 ways to test your website Firstly see how it performs in Hubspot’s Website Grader tool
  5. 5. 3 ways to test your website WooRank tool (Chrome Extension)
  6. 6. 3 ways to test your website Page Analytics (Chrome Extension) NOTE you must be signed into your Google Analytics simultaneously.
  7. 7. 3 More Google-specific tools which can help improve
  8. 8. Improve the appearance of your site Google looks at 4 aspects of your site • words • pictures • video • maps
  9. 9. Here’s a problem in Google Search I search for “Ray White Parnell” and the Newmarket office shows up top in search….. all their phone calls are going to the WRONG place.
  10. 10. How to edit display listings in Google Search • Register your site in Google My Business • • Get verified • Link Analytics, Maps, YouTube, Reviews, G+
  11. 11. Edit and update the information Tips for editing • Short description of the firm • One-line about services • How to contact you - hyperlink
  12. 12. Google Analytics is your friend Once you have a Google Analytics account for your website Also get a Search Console account and ‘associate’ them You will need a sitemap (ebook explains how - link on last slide) Benefits 1. Display search insights inside Analytics 2. Manage how Google displays your information in ‘sitelinks’
  13. 13. Edit your sitelinks Page Priority Levels • Sitemap determines hierarchy • Same level = different priorities • Switch these around based on your needs
  14. 14. Did that work? How did your business website perform in your tests? Learn how to do it yourself with our free ebook Get My Website Working For Me If you need help to change anything for your business - get in touch. We can do these changes within 3 days for you. Better fixed than sorry! Rebecca Caroe