Ranking in the maps section of Google is becoming more and more important. This presentation will give you some helpful tips on what you can do to increase your visibility and rankings in Google Maps.
7. SIGN INTO YOUR GOOGLE ACCOUNT
Sign in to the
Google Account
you use for your
business. Don’t have a
Google Account?
Click “Create an
account” to get
started.
8. SELECT YOUR BUSINESS OR ADD IT
See your business
in the list? Click to
continue.
Don’t see your
business? Click “Let
me enter the full
business details.”
9. ENTER YOUR BUSINESS DETAILS
Can’t find the perfect
category?
Pick something close.
11. REQUEST A PIN (OR LET US VERIFY FOR YOU)
Click “Send postcard.”
Let us help you get verified!
Infront Webworks
719-577-4404
marketing@infront.com
Ask for:
Jill, Mike, Rory or Stephanie
12. OPTIMIZING YOUR GMB PAGE
Business Name – Make sure this is your correct business name. Some businesses try to add keywords to
their business name to rank higher in maps. This is a HUGE NO-NO! Doing this could cause your listing to
get removed completely.
Address – Be sure your address matches the address on the website, exactly. Sometimes Google will
change certain elements of the address (like changing Boulevard to Blvd), if this happens, change the
address to match the address as it appears on your Google My Business Listing.
Category – You can add up to 5 services. Choose the ones that are the most relevant to your business
Business Hours – Fill this out completely & make sure the information matches what’s on your website
Photos – Try to add up to 10 photos. You can use pictures of the inside of your store, staff pictures and so
on.
Introduction – Write unique content that is completely different than anything you have on your website.
Be sure to list the services you offer and link those services to the proper services pages on your website.
13. DISTANCE & PROMINENCE MATTER
Distance: Just like it sounds -- how far is each potential
search result from the location term used in a search? If
you don't specify a location in your search, Google
calculates distance based on what it knows about the
searcher’s location.
Prominence: This describes how well-known or prominent
a business is. This is based on information Google finds
about a business from across the web (like links, articles,
and directories).
15. ON SITE FACTORS
Title Tags
H1s & H2s
Content
Alt image tags
Branded Map
Link to GMB page
Local Schema
16. TITLE TAGS
Title Tags are one of THE most important factors when it comes to
on-page optimization
Should be between 60-70 characters long
Should contain the target keyword for the page
Should contain the city and state
17. HEADERS (H1, H2)
Use only one H1 per page
Use city/state in H1
Use city in one H2
18. CONTENT
500+ words is optimal
Use city/state in content
Talk about the surrounding area
Move beyond the single keyword model
and work with long-tail keyword strings,
incorporate keyword synonyms
19. IMAGES
Image name should contain city/state
Alt Image tag should contain city/state
Use a unique tag on each image on the
page
<img src="smiley.gif" alt="Smiley face">
20. BRANDED MAPS / LINKING TO GMB
Establish a better relationship between your website and
GMB by using a branded map and linking to your GMB page.
21. BUILDING A BRANDED MAP
Step 1: Search for your business on Google.com/maps
23. BUILDING A BRANDED MAP
Step 3: Click “Embed Map”
Step 4: Choose your size
Step 5: Copy the code and add to your website
24. SCHEMA
Schema Markup, as it allows search engines to display
important information, such as hours, testimonials, reviews,
and even menus easily in search results.
27. OFF SITE FACTORS
Link Building/ Directory Submissions
Social Media
NAP Consistency
28. LINKBUILDING
Ask for links – Think about friends, relatives, colleagues, partners and
clients that have a blog or a website that is relevant to your niche.
Guest posting – There are many blogs & sites that will publish your
article. The article should not be a sales pitch. Posts that answer a
question relative to your industry are best.
Directory submissions – Find non-spammy, relevant, informative
directories in which to place your site. Local, niche directories are best
Add your site to citation sites – https://moz.com/learn/local/citations-by-
category
30. SOCIAL SIGNALS
Create accounts on the following social media
channels. (Simply having a presence at each
social channel creates inbound links and helps to
establish credibility of your brand.)
Facebook
Google Plus
Twitter
LinkedIn (Company Page)
Instagram
Pinterest
35. TOOLS TO HELP YOU SUCCEED
Gybo.com – Claim and verify your Google My Business page
Google.com/business – Manage and edit your GMB page
Moz.com/local – Check your business for NAP consistency/duplicates – submit to directories
https://moz.com/learn/local/citations-by-category - Find relevant directories based on your niche
http://www.microdatagenerator.com/local-business-schema/ - generate local business schema for
your website
Infront.com/blog – Get more information on all things SEO
Contact us! Infront.com | 719-577-4400 | marketing@infront.com