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2017 Local Search Ranking
Factors Survey Results
Darren Shaw
Founder, Whitespark
@DarrenShaw_
Data Aggregator
Study
@DarrenShaw_
Thank you,
David Mihm
Tidings.com
Definitions
@DarrenShaw_
GMB ListingDefinitions
@DarrenShaw_ +DarrenShaw
GMB ListingDefinitions
@DarrenShaw_ +DarrenShaw
GMB Landing PageDefinitions
@DarrenShaw_ +DarrenShaw
Local PackDefinitions
@DarrenShaw_ +DarrenShaw
Local ABC PackDefinitions
@DarrenShaw_ +DarrenShaw
Local Snack PackDefinitions
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
REMEMBER
“If you want a snack,
look to the snack pack”
Local Sponsored PackDefinitions
@DarrenShaw_ +DarrenShaw
Local FinderDefinitions
@DarrenShaw_ +DarrenShaw
Changes Made
to the Survey
@DarrenShaw_
@DarrenShaw_ +DarrenShaw
Foundational Factors
vs
Competitive Difference
Makers
@DarrenShaw_ +DarrenShaw
Impact of the Possum
Update
@DarrenShaw_ +DarrenShaw
Encouraging More
Comments
@DarrenShaw_ +DarrenShaw
Factors Dropped
&
Factors Added
Survey Structure
@DarrenShaw_
Thematic Ranking
Signals
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Specific Ranking Factors
in Local Pack/Finder
and
Local Organic Results
Foundational vs
Competitive Ranking
Factors
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Impact of the Possum
Update
Negative Ranking
Factors
@DarrenShaw_ +DarrenShaw
Results & Observations
@DarrenShaw_
Increasing Importance
@DarrenShaw_ +DarrenShaw
Decreasing Importance
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Physical Address in City of
Search is now the #2 Local
Search Ranking Factor
@DarrenShaw_ +DarrenShaw
Drumroll please…
The New #1 Local Search Ranking Factor
@DarrenShaw_ +DarrenShaw
Proximity of Address to
the Point of Search
Proximity of Address to the Point of Search
@DarrenShaw_ +DarrenShaw
Proximity of Address to the Point of Search
@DarrenShaw_ +DarrenShaw
Proximity of Address to Centroid?
@DarrenShaw_ +DarrenShaw
Proximity of Address to Centroid?
@DarrenShaw_ +DarrenShaw
Proximity of Address to Centroid?
@DarrenShaw_ +DarrenShaw
#1 #2 #3
New Citation Factors
@DarrenShaw_ +DarrenShaw
Consistency of
Structured Citations
Consistency on
Primary Data Sources
Consistency on
Tier 1 Sites
Consistency on
Tier 3 Sites
Consistency on
Tier 4 Sites
New Citation Factors
@DarrenShaw_ +DarrenShaw
Enhancement /
Completeness of Citations
Presence of Business
on Expert Curated "Best
of" and Similar Lists
Proper Category Associations
on Aggregators and Top Tier
Citation Sources
Prominence on Key
Industry-Relevant
Domains
Shifting Priorities With Citations
@DarrenShaw_ +DarrenShaw
Total Citation Factors in the Top 50
@DarrenShaw_ +DarrenShaw
2015: 7
2017: 10
Local SEOs Love Links
@DarrenShaw_ +DarrenShaw
Local SEOs Love Links
@DarrenShaw_ +DarrenShaw
Reviews: 45
Citations: 32
GMB Factors
@DarrenShaw_ +DarrenShaw
So long, Description field
We won’t miss you
GMB Factors
@DarrenShaw_ +DarrenShaw
Hello Attributes!
GMB Factors
@DarrenShaw_ +DarrenShaw
Spamming the GMB Business Title
@DarrenShaw_ +DarrenShaw
Spamming the GMB Business Title
@DarrenShaw_ +DarrenShaw
Age of GMB Listing
@DarrenShaw_ +DarrenShaw
Ranked Highly by Joy and Colan
Association of Photos
@DarrenShaw_ +DarrenShaw
Add Business Hours
@DarrenShaw_ +DarrenShaw
Because Nick Neels
said so
Impact of Possum
@DarrenShaw_ +DarrenShaw
Impact of Possum
@DarrenShaw_ +DarrenShaw
Impact of Possum
@DarrenShaw_ +DarrenShaw
The primary impact
has been identifying
and troubleshooting
filtered listings
Foundational Factors
@DarrenShaw_ +DarrenShaw
Competitive Difference Makers
@DarrenShaw_ +DarrenShaw
The Basics of How To Rank in Local
@DarrenShaw_ +DarrenShaw
Behavioral Factors
@DarrenShaw_ +DarrenShaw
The Future of Local Search: Entity Authority
@DarrenShaw_ +DarrenShaw
Tidings.com/vault/local-ranking-2020.html
The Future of Local Search: Entity Authority
@DarrenShaw_ +DarrenShaw
The Future of Local Search: Entity Authority
@DarrenShaw_ +DarrenShaw
The Future of Local Search: Entity Authority
@DarrenShaw_ +DarrenShaw
Thank you
Darren Shaw
Founder, Whitespark
@DarrenShaw_

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