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Mobile website strategy for today's savvy SMBs

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Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means today’s savvy small businesses are looking for a winning mobile website strategy—a key trend in online marketing, according to Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast. Scott discussed this strategy as a featured speaker at the 2015 Local Search Association Conference in Los Angeles, Calif., Monday, April 20.

“Small businesses must pay attention to their mobile strategy in order to continue to attract customers,” Scott said.

Published in: Marketing
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Mobile website strategy for today's savvy SMBs

  1. 1. WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION CRAFTING A COMPELLING SALES OFFERING FOR TODAY’S MORE SAVVY SMBs
  2. 2. ANATOMY OF A WINNING SALES PITCH @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  3. 3. DON’T BEAT AROUND THE BUSH @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  4. 4. IT’S ABOUT THEM, NOT YOU @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  5. 5. ALLEVIATE PAIN @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  6. 6. SHOW, DON’T JUST TELL @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  7. 7. USE REAL FEEDBACK @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  8. 8. MAKE IT EASY TO SHARE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  9. 9. SAVVY SMBs @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  10. 10. ALREADY KNOW ONLINE MARKETING IS A WAY TO WIN CUSTOMERS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  11. 11. ALREADY KNOW THEY SHOULD USE SOCIAL MEDIA @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  12. 12. ALREADY KNOW THEIR CUSTOMERS ARE FINDING THEM ON SMARTPHONES @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  13. 13. NOTHING’S MORE COMPELLING THAN MOBILE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  14. 14. SMARTPHONE ADDICTION @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  15. 15. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION THE MOBILE INTERNET SURGE
  16. 16. 48.45% @searchinfluence GOOGLE ORGANIC MOBILE USERS FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES GOOGLE ORGANIC MOBILE USERS FOR PLASTIC SURGEONS’ WEBSITES 48.6% @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  17. 17. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION 96% FACEBOOK LIKES, COMMENTS & SHARES ON MOBILE DEVICES
  18. 18. MOPOCALYPSE IS ROLLING OUT @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  19. 19. EARLY SIGNS OF MOBILE TRAFFIC LOSS? @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  20. 20. WHAT EVERY SMB NEEDS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  21. 21. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION HELP THEM PASS THE GOOGLE TEST
  22. 22. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION BREAKING INTO THE TOP 3 RESULTS
  23. 23. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION LOCATION, LOCATION, LOCATION
  24. 24. MOBILE = LOCAL @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  25. 25. BARNACLE SEO @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  26. 26. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION OPTIMIZE THOSE LISTINGS
  27. 27. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION WHY ONLINE DIRECTORIES?
  28. 28. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION OWNING THE TOP OF THE PAGE
  29. 29. SOCIAL MEDIA = MOBILE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  30. 30. THE BEST MOBILE STOREFRONT IN TOWN @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  31. 31. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION CREATING COMPELLING CONTENT
  32. 32. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION MAKING CONNECTIONS
  33. 33. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION IT’S A PAY-TO-PLAY WORLD
  34. 34. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION WE KNOW WHEN THINGS ARE CHANGING
  35. 35. CONTENT SELLS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  36. 36. THE VALUE OF CONTENT MARKETING @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  37. 37. LET THE CONTENT TELL THE STORY @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  38. 38. MAKE IT EFFECTIVE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  39. 39. ANYWHERE THE BUYER IS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  40. 40. CHALLENGES FOR BUSINESSES @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  41. 41. REMEMBER, IT’S ALL ABOUT THEM @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
  42. 42. WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION THANK YOU! ANY QUESTIONS?

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