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Get Your  Local Bizbuzz On by Kathy Long, LSO Local Search Optimization Specialist,   Kat & Mouse
[object Object],Local Search is aBuzz
[object Object],[object Object],[object Object],[object Object],[object Object],Local Search is aBuzz
Local Search is aBuzz ,[object Object],1 billion local searches  per month in 2009 1.5 billion local searches – 2010 2.3 billion local searches – 2011 3.45 billion local searches – 2012
Local Search is aBuzz Almost 1.5 billion LOCAL  searches in May 2010… That ’ s  20%  of Google ’ s  search volume!
Local Search is aBuzz 80%  of shoppers  are looking  for you online! 80% search online before purchasing in a 10-20 mile radius.  From John Hanke, VP of Google Maps Over 85% of those contact the business.  More than 60% of those purchase.
Local Search is aBuzz 80%  of shoppers  are looking  for you online! What should you be asking yourself?
[object Object],[object Object],Local Search is aBuzz
[object Object],Local Search is aBuzz
[object Object]
October 2010, Google rolls out  Local Search change NEW OLD
Google Places  Ranking Criteria  ,[object Object],Which place  most closely matches the keyword query?
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],[object Object]
Google Places  Ranking Criteria ,[object Object],[object Object],Which place is the most popular?
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9 reviews 2 reviews 8 reviews 1 review 1 review 6 reviews
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thumbtack Diamond Certified Facebook Rich snippets ON your site
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places  Ranking Criteria ,[object Object],[object Object],[object Object],Which place is the  closest?
16 miles away 5 miles 5 miles PLACES RANKING CRITERIA Distance from  town center – or you, if you  don ’ t enter a city 0 miles
16 miles away 5 miles 0 miles 5 miles 0 miles 12 miles PLACES RANKING CRITERIA Distance from  town center – or you, if you  don ’ t enter a city
Google Places Action Items Get CLOSE: Claim or create your Google page  (and Yahoo, Bing, and now Facebook) Almost all local searches include map listings,  only  14%  of which  been  claimed!
Google Places Action Items GET CLOSE: Claim or create your Google page  (and Yahoo, Bing, Facebook) •  Create additional Place pages within your city or in other cities if you qualify. MB: What is Google ’ s recommended practice in regards to handling the multiple listings that most professionals and clinics end up with? Google: Each doctor (or other independent professional) should have their own listing, with one more listing for the clinic.
Google Places Action Items Optimize your Place and Local pages for  RELEVANCY  – CONSISTENCY is KEY! ,[object Object],[object Object],[object Object]
Google Places Action Items ,[object Object],[object Object],[object Object],[object Object],Optimize your Place and Local pages for  RELEVANCY
Google Places Action Items ,[object Object],[object Object],[object Object],[object Object],Optimize your Place and Local pages for  RELEVANCY
Google Places Action Items 64% 56% 55% 55% 49% 43% 42% 23% 22% 5% Distance from you Convenient hours Easy access to info Discounts/promotions Ratings and reviews Seeing the place on the map Whether the company has website Referrals from people you know Photos Videos None of these Base: 4,706 US online adults Source: Forrester Research 2% Optimize your Place and Local pages for  RELEVANCY  - Give them what they are looking for
Google Places Action Items Optimize your website for  RELEVANCY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places Action Items Build  PROMINENCE : Claim directory listings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places Action Items Build  PROMINENCE : Get Citations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LOCAL CITATION FINDER http://www.whitespark.ca/local-citation-finder
Google Places Action Items Build  PROMINENCE : Get reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places Action Items Build  PROMINENCE : Get reviews ,[object Object],[object Object],[object Object],[object Object],Generate your own QR code at Kaywa.com for use at the place of your business or on business cards, flyers, etc.
Google Places Action Items Build  PROMINENCE :  Get the Buzz out with Social! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Places Action Items Next step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you were in a group of people being chased by a bear,  you only need to be 1 step ahead of the slowest person.
Likewise,  you only have to be 1 step ahead of your competitor. So, don ’ t overwhelm yourself.  You don ’ t have to do it all.
Just don ’ t get left behind.
Kat & Mouse We ’ ll keep you a step ahead! KickStart Brainstorming  Normally $375 – $200 today Local Optimization Search Engine Optimization  www.katandmouse.com facebook.com/katandmouSEO Twitter #katndmouse

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Local Search Is aBuzz

  • 1. Get Your Local Bizbuzz On by Kathy Long, LSO Local Search Optimization Specialist, Kat & Mouse
  • 2.
  • 3.
  • 4.
  • 5. Local Search is aBuzz Almost 1.5 billion LOCAL searches in May 2010… That ’ s 20% of Google ’ s search volume!
  • 6. Local Search is aBuzz 80% of shoppers are looking for you online! 80% search online before purchasing in a 10-20 mile radius. From John Hanke, VP of Google Maps Over 85% of those contact the business. More than 60% of those purchase.
  • 7. Local Search is aBuzz 80% of shoppers are looking for you online! What should you be asking yourself?
  • 8.
  • 9.
  • 10.
  • 11. October 2010, Google rolls out Local Search change NEW OLD
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. 16 miles away 5 miles 5 miles PLACES RANKING CRITERIA Distance from town center – or you, if you don ’ t enter a city 0 miles
  • 23. 16 miles away 5 miles 0 miles 5 miles 0 miles 12 miles PLACES RANKING CRITERIA Distance from town center – or you, if you don ’ t enter a city
  • 24. Google Places Action Items Get CLOSE: Claim or create your Google page (and Yahoo, Bing, and now Facebook) Almost all local searches include map listings, only 14% of which been claimed!
  • 25. Google Places Action Items GET CLOSE: Claim or create your Google page (and Yahoo, Bing, Facebook) • Create additional Place pages within your city or in other cities if you qualify. MB: What is Google ’ s recommended practice in regards to handling the multiple listings that most professionals and clinics end up with? Google: Each doctor (or other independent professional) should have their own listing, with one more listing for the clinic.
  • 26.
  • 27.
  • 28.
  • 29. Google Places Action Items 64% 56% 55% 55% 49% 43% 42% 23% 22% 5% Distance from you Convenient hours Easy access to info Discounts/promotions Ratings and reviews Seeing the place on the map Whether the company has website Referrals from people you know Photos Videos None of these Base: 4,706 US online adults Source: Forrester Research 2% Optimize your Place and Local pages for RELEVANCY - Give them what they are looking for
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. If you were in a group of people being chased by a bear, you only need to be 1 step ahead of the slowest person.
  • 38. Likewise, you only have to be 1 step ahead of your competitor. So, don ’ t overwhelm yourself. You don ’ t have to do it all.
  • 39. Just don ’ t get left behind.
  • 40. Kat & Mouse We ’ ll keep you a step ahead! KickStart Brainstorming Normally $375 – $200 today Local Optimization Search Engine Optimization www.katandmouse.com facebook.com/katandmouSEO Twitter #katndmouse