Helping small businesses succeed online.

@searchinfluence
ABOUT ME

Gabrielle Benedetto

• New Orleans Native

• University of New Orleans Marketing
Graduate (2011)
• Account Manag...
Google+ Authorship
& Google+ Publisher

@searchinfluence
What is a benefit to having
Google+ Authorship?
a. Can potentially help with organic
search rankings
b. Give strength and ...
Answer
a. Can potentially help with organic
search rankings
b. Give strength and authority to a site
c. Give trust to a si...
What is Google+
Authorship?

@searchinfluence
…Ties a Google+
Personal Profile to an
individual webpage,
blog post, or article

@searchinfluence
Search
Influence Blog
Post

@searchinfluence

Google+
Author Profile
Who does Google+
Authorship work for?

@searchinfluence
•
•
•
•
•

•
•
•
@searchinfluence

Doctors
Attorneys
Real estate agents
Insurance agents
Locally owned home services
• Plu...
@searchinfluence
What is Google+
Publisher?

@searchinfluence
…Ties a Google+
business page to an
entire website

@searchinfluence
Search
Influence
Website

@searchinfluence

Search
Influence
Google+ Profile
@searchinfluence
Who does Google+
Publisher work for?

@searchinfluence
Who does Google+
Publisher work for?
•
•
•
•
•

@searchinfluence

Local Business
Multi-location business
Corporations
Bran...
@searchinfluence
How to get started.

@searchinfluence
What we need from the
client:
Authorship:

Username & password to Google+ Profile (if not,
we’ll create one)
• High resolu...
Will Google+ Authorship
and Google+ Publisher
always appear in the SERP?

@searchinfluence
Will Authorship and
Publisher always appear in
the SERP?
•
•

•
•

Not always.
Depends on the search query (keyword) used
...
What does this have to do
with SEO?

@searchinfluence
What does this have to do
with SEO?
•
•
•
•

•
•
•
•

Sends trust signal to Google
Google+ Followers
Google+ Posting and S...
Case Study: Authorship
Improves CTR

Authorship installed April 2012
When comparing the 6 month period prior
to Authorship...
Upcoming Webinar!
February 6 at 10 AM (CST)

Directories and Data Feeds
Presented by Alison Zeringue, Partner Accounts Tea...
THANK YOU!
-Gabrielle Benedetto

gbenedetto@searchinfluence.com
searchinfluence.com/blog
twitter.com/searchinfluence

All ...
Google+ Authorship Publisher Webinar - Search Influence
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Google+ Authorship Publisher Webinar - Search Influence

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Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.

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Google+ Authorship Publisher Webinar - Search Influence

  1. 1. Helping small businesses succeed online. @searchinfluence
  2. 2. ABOUT ME Gabrielle Benedetto • New Orleans Native • University of New Orleans Marketing Graduate (2011) • Account Manager for over two years • Managed 30+ Comprehensive and Local SEO accounts • Presented 50+ site audits • Search Influence Partner Relationship Manager @searchinfluence
  3. 3. Google+ Authorship & Google+ Publisher @searchinfluence
  4. 4. What is a benefit to having Google+ Authorship? a. Can potentially help with organic search rankings b. Give strength and authority to a site c. Give trust to a site d. All of the above @searchinfluence
  5. 5. Answer a. Can potentially help with organic search rankings b. Give strength and authority to a site c. Give trust to a site d. All of the above @searchinfluence
  6. 6. What is Google+ Authorship? @searchinfluence
  7. 7. …Ties a Google+ Personal Profile to an individual webpage, blog post, or article @searchinfluence
  8. 8. Search Influence Blog Post @searchinfluence Google+ Author Profile
  9. 9. Who does Google+ Authorship work for? @searchinfluence
  10. 10. • • • • • • • • @searchinfluence Doctors Attorneys Real estate agents Insurance agents Locally owned home services • Plumber • Contractor • Roofer • AC/Heating Repair • Landscaper Company bloggers/blog contributors Consultants Anyone who has a face to their business
  11. 11. @searchinfluence
  12. 12. What is Google+ Publisher? @searchinfluence
  13. 13. …Ties a Google+ business page to an entire website @searchinfluence
  14. 14. Search Influence Website @searchinfluence Search Influence Google+ Profile
  15. 15. @searchinfluence
  16. 16. Who does Google+ Publisher work for? @searchinfluence
  17. 17. Who does Google+ Publisher work for? • • • • • @searchinfluence Local Business Multi-location business Corporations Brands … pretty much everyone!
  18. 18. @searchinfluence
  19. 19. How to get started. @searchinfluence
  20. 20. What we need from the client: Authorship: Username & password to Google+ Profile (if not, we’ll create one) • High resolution headshot of featured author • If implementing: FTP/Site login information Publisher: • Username & password to Google+ local social page (if not, we’ll create one) • High resolution logo and photos for the Google+ local / social page • If implementing: FTP/Site login information • @searchinfluence
  21. 21. Will Google+ Authorship and Google+ Publisher always appear in the SERP? @searchinfluence
  22. 22. Will Authorship and Publisher always appear in the SERP? • • • • Not always. Depends on the search query (keyword) used • Publisher only shows on branded search • Authorship shows for keywords that Google thinks the author is relevant, for example, searches for healthcare services Like all things Google – there is no guarantee Google is more likely to display authoritative businesses, brands and authors @searchinfluence
  23. 23. What does this have to do with SEO? @searchinfluence
  24. 24. What does this have to do with SEO? • • • • • • • • Sends trust signal to Google Google+ Followers Google+ Posting and Sharing Taking advantage of another Google Platform Use more – know more Know more – trust more Help establish and Increase presence on SERP Many increase CTR @searchinfluence
  25. 25. Case Study: Authorship Improves CTR Authorship installed April 2012 When comparing the 6 month period prior to Authorship with the 6 month period after installation, Google organic visits increased over 27% (+11,334 visits) @searchinfluence
  26. 26. Upcoming Webinar! February 6 at 10 AM (CST) Directories and Data Feeds Presented by Alison Zeringue, Partner Accounts Team Manager, Search Influence Registration URL: https://attendee.gotowebinar.com/register/8718732837186805762 @searchinfluence Webinar ID: 122-818-971
  27. 27. THANK YOU! -Gabrielle Benedetto gbenedetto@searchinfluence.com searchinfluence.com/blog twitter.com/searchinfluence All webinar decks available at: slideshare.com/searchinfluence

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