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Tech Talent South - 10 Basics of Building Search Engine Friendly Website

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Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time.

Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.

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Tech Talent South - 10 Basics of Building Search Engine Friendly Website

  1. 1. TECH TALENT SOUTH: BUILDING SEARCH ENGINE FRIENDLY WEBSITES
  2. 2. • Director of Account Management, Search Influence • 5+ Years at SI • LSU Marketing graduate • From New Orleans, LA PAULA KELLERABOUT ME
  3. 3. UNDERSTANDING THESEARCHRESULTS PAID Search Results LOCAL Search Results ORGANIC Search Results ORGANIC Search Results
  4. 4. WHY IS SEO IMPORTANT?
  5. 5. #1 DON’T HIDE FROM THE ROBOTS @searchinfluence@searchinfluence
  6. 6. GOOD ROBOTS.TXT FILE
  7. 7. #2 SETUP XML + HTML SITEMAPS SUBMIT XML TO GOOGLE WEBMASTER TOOLS
  8. 8. XML SITEMAP • Strictly for search engines • Should be submitted to Google WMT and Bing WMC • Another way for search engines to navigate the site
  9. 9. HTML SITEMAP • More user friendly • Treated as an index of site files • Another way for search engines to navigate the site
  10. 10. #3 SETUP CUSTOM 404 ERROR PAGE
  11. 11. #4 REDIRECT ROOT TO WWW. Google may view this as two versions of same site, resulting in Duplicate Content Penalties
  12. 12. #5 SPEED IT UP… DON’T SLOW IT DOWN!
  13. 13. PRIORTIZED UPDATES
  14. 14. #6 CREATE SEARCH ENGINE FRIENDLY URLS
  15. 15. … AND ALWAYS USE 301 REDIRECTS via .htaccess file Redirect 301 /old-ugly-URL-90987 http://example.com/nice-pretty-URL via Plug-in
  16. 16. #7 UNIQUE TITLES & META DESCRIPTIONS
  17. 17. IN WORDPRESS, PLUGINS MAKE IT EASY
  18. 18. #8 CREATE MULTI-PAGE SITES WITH WELL ORGANIZED NAVIGATION
  19. 19. WELL ORGANIZED NAVIGATION
  20. 20. #9 DON’T PLACE IMPORTANT TEXT IN IMAGES
  21. 21. #10 BE MOBILE RESPONSIVE @searchinfluence@searchinfluence
  22. 22. …OR MOBILE FRIENDLY
  23. 23. HELPFUL RESOURCES • Robotstxt.org • Sitemap Generator XML-Sitemaps.com for standard sitemaps A1 Sitemap Generator for Video and Image sitemaps • Google Sitespeed Insights: developers.google.com/speed/pagespeed/insights/ • Google Mobile-Friendly Test: google.com/webmasters/tools/mobile-friendly/
  24. 24. Paula Keller Director of Account Management Thank you!

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