This document provides an overview of search engine optimization (SEO) topics, including learning basic on-page and off-page SEO, WordPress SEO plugins, SEO strategies, outsourcing options, tracking tools, and how the Google algorithm works for organic and local search results. It also includes information on how to follow the author on social media for additional SEO help and resources.

1. SEO 101 By SEO Kiwi

2. Today …. Learn Basic SEO Word Press and SEO SEO Strategies Outsourcing SEO options SEO tracking and reporting tools How the Google Algorithm works 1 Hour Open Q & A on anything you need help with.

4. Local Maps

6. Learn Basic SEO so your website can rank higher in Google Organic Links

7. Learn Basic SEO so your website can rank higher in Google Organic Links

8. Learn Basic SEO so your website can rank higher in Google Keyword Research: Google Keyword Tool Short tail V’s Long tail Create your list

9. Learn Basic SEO so your website can rank higher in Google

10. Learn Basic SEO so your website can rank higher in Google 2 Parts of SEO On-Page SEO Off-Page SEO

11. Learn Basic SEO so your website can rank higher in Google On-Page SEO URL Title Tag H1 Header Tag H2 Tag 2-3 time in the page body Once in the footer.

12. Learn Basic SEO so your website can rank higher in Google On-Page SEO www.joesshoes.com/recycled-shoes(url) Joes Shoes – Recycled Shoes (title) Recycled Shoes (header) All Recycled shoes include free shipping (sub head) Recycled shoes , Recycled shoes , Recycled shoes (body) Hiking Boots, Running Shoes, Boat Shoes, Recycled shoes

15. Add a Blog

16. Local Organizations

17. Local News

18. Help a Non Profit

19. Submit to Directories

20. Social Bookmarking

21. Write & submit a press release

22. Build a Hub Page or Squidoo Lens

26. Reach Local

28. SEO Tracking & Reporting Other Tools … SEO Moz ($99 Mth) Website Grader www.websitegrader.com Usertesting.com (focus group testing with video) www.spyfu.com (spy on competitors using Adwords) www.compete.com (compare traffic against competitors) Advanced Web Ranking ($99 - $399 1 time fee) www.searchengineland.com - Free

29. Google Algorithm Local … Local Address Owner Verified Page Proper Category Associations Citations Crawlable address matching place page address Page Rank/Authority of website Quality of Inbound links to website Crawlable phone number matching place page Local Area Code City, State in Places page title http://www.davidmihm.com

30. Google Algorithm Organic … On-Page SEO Links (Quality + Quantity) www.mattcutts.com/blog/

31. Follow Me @seo_kiwi kiwi@seokiwi.com www.seokiwi.com http://www.linkedin.com/in/seokiwi