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Search Analytics What ?  Why ?  How ? Otis Gospodneti ć  –  Sematext International @otisg  ◦  @sematext  ◦  sematext.com sematext.com/search-analytics
About Otis Gospodneti ć ,[object Object],[object Object],[object Object]
Sematext Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Sematext ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why search users search providers search experience
Why Oh Why search providers search experience This search sucks! It takes 17 tries to find anything here! F!?@#$%^&?!? search users Cool, the latest search tweaks  made our site really sticky! Awesome!
Fill in the Missing Piece Search Analytics Performance Monitoring Quality Assurance Tuning UI
Blind Leading the Blind
Analytics as Compass ,[object Object],[object Object]
The Bottom Line Why ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Moment of Truth ,[object Object],[object Object]
Search Analytics Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],remember this
Search vs. Web Analytics ,[object Object],[object Object],[object Object]
Report Types ,[object Object],[object Object],[object Object]
Failures vs. Non-Failures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value of Failure Fixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Re-search Findability Relevance Tuning   Performance   Tuning
Measure, then Fix ,[object Object]
Relevance A/B Testing
Tracking Zero Hits
Watching Latency
Search Analytics & Measuring If you can't  measure  it, you can't  fix  it! You can't  measure  it if you don't have  Analytics
Actionable vs. Non-Actionable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Fixin' ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Navigation & Design Results  Shuffling   Diversification Recommendations AutoComplete Search box size
Output++: Data is Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing the Loop search users search providers search experience
Resources http://rosenfeldmedia.com/books/searchanalytics/   Search Analytics for Your Site Louis Rosenfeld ,[object Object],[object Object],[object Object]
Key Take-aways ,[object Object],[object Object],[object Object],[object Object]
[object Object],Behind the Scenes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact
What We've Built ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sematext Search Analytics
Big Dreams ,[object Object],[object Object],[object Object],[object Object]
Storage Choices ,[object Object],[object Object],[object Object],[object Object],[object Object]
SaaS vs. In-House ,[object Object],[object Object]
Sematext Search Analytics
Sematext Search Analytics
Sematext Search Analytics
Sematext Search Analytics
Data Flow ,[object Object]
Data Collection ,[object Object]
Core Tech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Flume ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is HBase ,[object Object],[object Object],[object Object]
Data Flow, Detailed
Why Flume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why HBase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Open Sourcing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact

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Search Analytics at Enterprise Search Summit Fall 2011

Editor's Notes

  1. 10 days of data (5K/min)
  2. 10 days of data (5K/min)