Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0

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Structured data and quick answers can help websites rank higher in search results. Structured data involves marking up content with tags so search engines understand the structure and can display rich snippets and quick answers. Quick answers are featured snippets that appear at the top of search results to provide immediate answers to user questions from information extracted from websites using structured data.

Structured Data and
Quick Answers
Chasing ranking #0
Max Prin @maxxeight

Preface
Structured Data
Structuring the data
(optimizing the content’s structure)
Rich Snippets
“Feature Snippets”
(Quick Answers)
Max Prin @maxxeight

Structured Data
Markup
Max Prin @maxxeight

Structured Data?
Structured data are information on a
webpage that have been properly
marked up.
Structured data markup allows search engines
to better understand the content of the page.
Max Prin @maxxeight

Structured Data?
If Google understands the markup on your
pages, it can use this information to add
rich snippets and other features to your
search result.
- Google
Max Prin @maxxeight

technicalseo.com/seo-tools/amp/
Max Prin @maxxeight

Clicks = Traffic = Revenues
Max Prin @maxxeight

Markup
Vocabulary Format
• schema.org
• GoodRelations
• data-vocabulary.org
• Microdata
• RDFa
• JSON-LD
• microformats
Max Prin @maxxeight

JavaScript Object Notation for Linked Data
Max Prin @maxxeight

#0
#4
Quick Answers
(“Feature Snippets”)
Chasing ranking #0
Max Prin @maxxeight

How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? Find out this and more in our next webinar! Having both frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: only one document per piece of content. In this webinar, Max will talk about getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. As well as how to integrate AMP with PWA on the same URLs.

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