This document discusses using various SEO tools from Semrush to analyze Cleartax's performance for mutual fund keywords compared to its competitor Paisabazaar. It identifies keywords where Paisabazaar outranks Cleartax using the keyword GAP analysis tool. It also discusses using the keyword magic tool to find related keywords and the keyword difficulty tool to assess keyword competitiveness. Finally, it mentions using the keyword analyzer tool to view keyword trends and competitors, and the position tracking tool to monitor keyword rankings over time.
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
Learn about some useful tools in your Google Analytics accounts including Goals, Advanced Segments, Filters, Intelligence, In-Page Analytics, and more. This presentation was given at MegaComm 2011 in Ramat Gan, Israel.
Be Search Able is tagline for http://www.socido.com. A professional SEO consultant.
This presentation presented at Bubu Sharing March 5, 2009.
This presentation is about SEO and SEM
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
Learn about some useful tools in your Google Analytics accounts including Goals, Advanced Segments, Filters, Intelligence, In-Page Analytics, and more. This presentation was given at MegaComm 2011 in Ramat Gan, Israel.
Be Search Able is tagline for http://www.socido.com. A professional SEO consultant.
This presentation presented at Bubu Sharing March 5, 2009.
This presentation is about SEO and SEM
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
Presentation delivered at the first London Measurefest, October 2013.
Check list to ensure that anaysts and marketers are managing healthy Google Analytics accounts
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Search Engine Optimization | Derin DolenDerin Dolen
Read this ppt to know about the Search engine optimization or SEO by Derin Dolen. This explain in simple words what SEO is how it work and how it going to benefit the user.
Quadraincorpp is a leading innovation on Web design & development and Internet marketing company located in Bangalore, India. We are providing an excellent work deliver to the client.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
Best Automated SEO Reporting Tools:2023
Posted by
Editorial Staff of orangutaan.com
–
March 28, 2023
Automated SEO reporting tools have become an essential part of search engine optimization. If you are a marketer, then it helps you to automate the process of generating reports, saving time and effort that can be put into other crucial tasks.
In this article, we will discuss the features of some of the best Automated SEO Reporting tools, the pros, and cons, and answer some frequently asked questions.
Best Automated SEO Reporting Tools
Table of Contents
Features Of Automated SEO Reporting Tools
Automated SEO reporting tools come with 5 main features as outlined below. All these features help to generate comprehensive reports easily.
1. Scheduled Reports:
The “Scheduled Reports” feature allows you to automatically produce and transmit reports on a regular basis.
In fact, these reports can be changed to contain particular KPIs and metrics that the user wishes to monitor. Typically you need to register your account, link their data sources, and either build a custom report template or use a standard template.
By reducing the need to manually prepare and deliver reports, scheduled reports may save time and effort.
Nevertheless, it’s crucial to make sure the reports contain useful KPIs and data to effectively convey outcomes.
2. Keyword Tracking:
The “Keyword Tracking” tool allows you to track the ranks of your keywords on Search Engine Results Pages (SERPs) over time.
This feature gives information on the performance of a website’s search engine optimization efforts and can assist you in identifying areas for improvement.
Tools, such as SEMrush and Ahrefs, let you track hundreds or even thousands of keywords at the same time. These tools not only monitor keyword rankings but also give other information such as search volume, keyword difficulty, and competition analysis to assist you in optimizing your SEO approach.
The keyword tracking option in Automatic SEO Reporting tools is useful for those who want to monitor and optimize their online presence.
3. Competitor Analysis:
The “Competitor Analysis” tool allows users to collect and analyze data about their rivals’ websites in order to uncover patterns and trends. To begin an SEO competition study, look at competing websites and their top-performing pages, paying close attention to the content and keywords and how they’ve been designed to function together.
You may add a lot more keywords and other data points, such as keyword position, to make this study even more helpful. Using these indexes, several SEO rank-tracking software solutions allow you to categorize keywords and track ranks. Surfer, Google AdWords Keyword Planner, and Moz’s Open Site Explorer are among the tools available for acquiring information on rivals’ websites.
Overall, automated SEO reporting tools’ competition analysis capability helps you to obtain insights into your rivals’ SEO techniques
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100CleverTap
Key learnings:
-Why ASO should be part of your mobile marketing strategy
-How to define priorities and ASO KPIs
-How to spy on your competition to inform your ASO strategy
-Why localization should be at the heart of your ASO strategy
-How to optimize your ASO strategy over time
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
Presentation delivered at the first London Measurefest, October 2013.
Check list to ensure that anaysts and marketers are managing healthy Google Analytics accounts
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Search Engine Optimization | Derin DolenDerin Dolen
Read this ppt to know about the Search engine optimization or SEO by Derin Dolen. This explain in simple words what SEO is how it work and how it going to benefit the user.
Quadraincorpp is a leading innovation on Web design & development and Internet marketing company located in Bangalore, India. We are providing an excellent work deliver to the client.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
Best Automated SEO Reporting Tools:2023
Posted by
Editorial Staff of orangutaan.com
–
March 28, 2023
Automated SEO reporting tools have become an essential part of search engine optimization. If you are a marketer, then it helps you to automate the process of generating reports, saving time and effort that can be put into other crucial tasks.
In this article, we will discuss the features of some of the best Automated SEO Reporting tools, the pros, and cons, and answer some frequently asked questions.
Best Automated SEO Reporting Tools
Table of Contents
Features Of Automated SEO Reporting Tools
Automated SEO reporting tools come with 5 main features as outlined below. All these features help to generate comprehensive reports easily.
1. Scheduled Reports:
The “Scheduled Reports” feature allows you to automatically produce and transmit reports on a regular basis.
In fact, these reports can be changed to contain particular KPIs and metrics that the user wishes to monitor. Typically you need to register your account, link their data sources, and either build a custom report template or use a standard template.
By reducing the need to manually prepare and deliver reports, scheduled reports may save time and effort.
Nevertheless, it’s crucial to make sure the reports contain useful KPIs and data to effectively convey outcomes.
2. Keyword Tracking:
The “Keyword Tracking” tool allows you to track the ranks of your keywords on Search Engine Results Pages (SERPs) over time.
This feature gives information on the performance of a website’s search engine optimization efforts and can assist you in identifying areas for improvement.
Tools, such as SEMrush and Ahrefs, let you track hundreds or even thousands of keywords at the same time. These tools not only monitor keyword rankings but also give other information such as search volume, keyword difficulty, and competition analysis to assist you in optimizing your SEO approach.
The keyword tracking option in Automatic SEO Reporting tools is useful for those who want to monitor and optimize their online presence.
3. Competitor Analysis:
The “Competitor Analysis” tool allows users to collect and analyze data about their rivals’ websites in order to uncover patterns and trends. To begin an SEO competition study, look at competing websites and their top-performing pages, paying close attention to the content and keywords and how they’ve been designed to function together.
You may add a lot more keywords and other data points, such as keyword position, to make this study even more helpful. Using these indexes, several SEO rank-tracking software solutions allow you to categorize keywords and track ranks. Surfer, Google AdWords Keyword Planner, and Moz’s Open Site Explorer are among the tools available for acquiring information on rivals’ websites.
Overall, automated SEO reporting tools’ competition analysis capability helps you to obtain insights into your rivals’ SEO techniques
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100CleverTap
Key learnings:
-Why ASO should be part of your mobile marketing strategy
-How to define priorities and ASO KPIs
-How to spy on your competition to inform your ASO strategy
-Why localization should be at the heart of your ASO strategy
-How to optimize your ASO strategy over time
Competitive analysis is a major component of strategic analysis whether it is commercial, marketing, or natural referencing (SEO). It allows a company to measure the opportunities in a market while identifying its main competitors. SEO agencies generally carry out their competition studies on three different levels during the audit stage of […]
Top 10 SEO Competitor Research Tools You Must Try (1).pdfGrowth Natives
Discover the key to SEO success by unraveling the strategies of your competitors with this in-depth article. Learn why competitor research is crucial for digital marketers and how it can define the success or failure of your SEO tactics. Explore the insights from a survey revealing that 70% of large enterprises believe their previous campaigns would have been more effective with competitor research.
Delve into the article to understand the significance of competitor analysis tools and techniques in developing a strategic marketing plan. Get acquainted with the top 10 SEO competitor analysis tools, including Ubersuggest, SEMrush, Alexa, Ahrefs, Moz, SimilarWeb, BuzzSumo, iSpionage, SpyFu, and Monitor Backlinks. Each tool is dissected, providing a detailed overview of its features, benefits, and pricing.
Discover how Ubersuggest allows marketers to analyze backlinks, target keywords, and scrutinize competitor information. Explore SEMrush's capabilities in turning competitor data into actionable insights for improved SEO and content strategy. Learn how Alexa helps in personalization and optimization by tracking global website traffic. Dive into the quality backlink data provided by Ahrefs, enabling users to understand industry best practices and competitor weaknesses.
Uncover the research capabilities of Moz, offering insights into keywords, spam scores, backlinks, and traffic analysis. Explore SimilarWeb's role in competitor traffic analysis and its flexible approach to delivering accurate information. Understand BuzzSumo's focus on social media networks and its ability to determine prevailing content themes. Delve into iSpionage's specialization in AdWords campaigns and keyword competitor research.
Learn about SpyFu's robust features for both organic and AdWords search, providing comprehensive insights into competitors' strategies. Explore how Monitor Backlinks aids in backlink research, helping users develop effective link-building strategies. The article also introduces a bonus tool, SEO PowerSuite, offering multifunctional capabilities for comprehensive competitor intelligence.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Discover How This Ninja Suite Of Tools Can Easily Replace Every SEO Tool You OwnMatthew Woodward
This has quickly become my favourite SEO tool! SERPed provides a powerful suite of SEO tools which allows you to replace Ahrefs, Majestic, SEMrush & many more.
This in turn replaces monthly recurring subscriptions with one low cost one, making it a huge money saver & essential tool for everyone who is serious about improving organic search traffic to have!
As the Internet started to grow and became an integral part of day-to-day work, it became almost impossible for a user to fetch the exact or relevant information from such a huge web.
SEO analytics: How to report & improve performancePhil Pearce
This was slides from the Bath Digital Analytics meetup on how to report & improve SEO performance.
It also has tips for customChannel groupings.
Thanks
Phil.
Presenter: Tamera Kremer
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Proven tactics to dominate competitor rankings!!
1. • Cleartax from the eyes of SEO
• Keyword GAP analysis
• Keyword difficulty tool
• Keyword Analyzer tool
• Keyword Position tracking
Audit by Charmis pala
2. Cleartax? It’s a Bangalore based Financial-Technology
platform providing solutions for Income Tax filing,
GST and Mutual Fund Investments.
Audit by Charmis pala
4. Cleartax & SEO?
As observed, cleartax and paisa bazar are head on competitors when it come to organic traffic,
Yet there should be a potential opportunity to capture the overall organic traffic by ranking on
Keywords where paisabazar is ranking ahead in the several important/new launched categories.
“Mutual funds” is an interesting category so, we choose to select that theme as an example to
compare potential keywords by using the keyword GAP analysis tool to hunt those keywords.
5. Cleartax & Paisabazaar – Mutual fund section
Cleartax’s fund section overview
PB’s fund section overview
Note – Used semrush’s organic research to estimate keyword level traffic.
6. Semrush’s keyword GAP tool
Here the main motive is to compare both websites and find the common keywords where PB
Is ranking higher then CT. Since a majority of services that both of these websites offer are
Different I chose to optimize for “Mutual Fund” section where
I am using a filter the (common keywords) and identify potential keywords that can rank.
7. Keyword Gap tool
IMP - As it is clearly visible that there are multiple keywords where PB ranks higher then CT. This
cab a clear set of KRA’s for SEO’s to focus on capturing clear dominance in the “mutual funds”
category
8. Keyword Magic tool
Keyword magic tool, as the name suggests it’s a “Magic” tool that helps us identify potential
relative keywords which can influence many levers of traffic. Below are multiple use cases for
the same.
• It helps identify potential keywords using 4 match types – (Broad, Phase, Exact, Related)
• It helps segment/group similar keywords under one theme that saves time.
• One stop solution to hunt for FAQ’s/potential questions related to core keyword added.
• It provides one view of bunch of keywords with trends, competition, SERP features etc.
• With one click of the button it adds selected keywords in the “keyword analyzer” tool
9. Keyword Magic tool
Keyword data -
This is an example of how the
tool works, Depending on the
motive, It can be used as per
count of keywords or by
volume or SERP features
Questions Data
This can be really useful in adding
relative themes of question on
your important pages. Adding
FAQ’s schema post addition of
these questions should be
beneficial.
10. Keyword Difficulty tool
It is a tool that identifies keyword difficulty as
per semrush’s algorithm, additionally it benefits
the users analyze potential SERP features that
are ranking for some of the queries.
11. Keyword Analyzer tool
Keyword analyzer tool, as the name suggests it’s an “Analyzing” tool that shares one view of
selected important keywords. There are multiple use cases for the same, below are some of it
Depending on the level of subscription you can analyze a good number of keywords
Keyword trends, competition & SERP features can be identified in a view.
Top 10 competitors data in a single SERP view is an add-on advantage.
With usage of multiple filters like “click potential” you can predict traffic estimation via
relative SERP feature.
12. Position tracking
● Track domain / subdomain rankings for specific set of keywords — DAILY
● Multi targeting: track up to 10 locations and devices in one place
● Connect your Google Analytics to track the keywords your site already ranks for
● Discover your local competitors
● Win all featured snippets and spot the ones that you lost
● Track specific Landing Pages performance
● Set up customizable alerts to stay aware of important ranking changes
● Add notes to keep a record of the changes you make and results they bring
● SERP features and other advanced filters
● Rank count options, national / local volume of keywords
● PDF reports and scheduling