Max Prin discusses technical SEO considerations for 2017, including making sure search engines can properly crawl, render, and index websites. For crawling, he recommends providing clean URLs, linking to important pages internally, and optimizing load times. For rendering, he suggests ensuring all content works on mobile and that resources aren't blocked. For indexing, he advises optimizing metadata and using structured data markup to make content more relevant. Technical SEO can improve search engine performance, user experience, and relevance in search results.
PWA & AMP (PWAMP) - Making the Bot Experience as Good as the User ExperienceMax Prin
How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? Find out this and more in our next webinar!
Having both frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: only one document per piece of content.
In this webinar, Max will talk about getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. As well as how to integrate AMP with PWA on the same URLs.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
What good are your brilliant audits and analysis if you can't communicate the insights in a way that persuades clients, management and stakeholders and results in buy-in and budget?
SEOs need to place more emphasis on visualizing data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionize your reporting by creating impactful dashboards, so that you can become a more efficient SEO.
Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip GamblePhilip Gamble
Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.
PWA & AMP (PWAMP) - Making the Bot Experience as Good as the User ExperienceMax Prin
How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? Find out this and more in our next webinar!
Having both frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: only one document per piece of content.
In this webinar, Max will talk about getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. As well as how to integrate AMP with PWA on the same URLs.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
What good are your brilliant audits and analysis if you can't communicate the insights in a way that persuades clients, management and stakeholders and results in buy-in and budget?
SEOs need to place more emphasis on visualizing data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionize your reporting by creating impactful dashboards, so that you can become a more efficient SEO.
Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip GamblePhilip Gamble
Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Overcoming Technical SEO Challenges for Enterprise Sites | SearchLeeds 2019 |...DeepCrawl
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for enterprise level sites.
How to Unleash The Power of Unique ContentEleni Cashell
Join Eleni as she takes you through her radical approach to unique content placement. This talk will give you the tools to take control of your in-house strategy, as well as harnessing and optimising the power of your unique content to drive organic traffic growth.
Martha van Berkel — Schema Markup Explained: 10 Complicated Concepts Made Sim...Semrush
These slides were presented at the SEMrush webinar "Schema Markup Explained: 10 Complicated Concepts Made Simple and Actionable | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-technical-seo-or-schema-markup-explained-10-complicated-concepts-made-simple-and-actionable/
Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
Digital marketing refers to the use of digital channels and platforms to promote products, services, and brands to a targeted audience. It encompasses various online marketing strategies and techniques aimed at increasing visibility, driving traffic, and generating leads or sales.
In digital marketing, businesses leverage the power of the internet and digital technologies to engage with potential customers and build relationships. This can be achieved through various channels such as search engines, social media platforms, email marketing, content marketing, online advertising, and more.
The key advantage of digital marketing lies in its ability to reach a vast audience quickly and cost-effectively. Through precise targeting and measurement tools, businesses can tailor their marketing efforts to specific demographics, interests, and behaviors, maximizing their return on investment.
It has been said over and over for the past few years: “websites should be optimized for mobile”. But what does that mean exactly? Between Google’s mobile-first indexing, the mobile “speed update” and new technologies and frameworks such as Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), what digital marketers need to know and where should they focus their time and resources?
In this session, attendees will learn the basics of the mobile search landscape and what tools can be used to audit and optimize, but also gain an understanding of more complex topics such as integrating AMP with PWAs.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Overcoming Technical SEO Challenges for Enterprise Sites | SearchLeeds 2019 |...DeepCrawl
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for enterprise level sites.
How to Unleash The Power of Unique ContentEleni Cashell
Join Eleni as she takes you through her radical approach to unique content placement. This talk will give you the tools to take control of your in-house strategy, as well as harnessing and optimising the power of your unique content to drive organic traffic growth.
Martha van Berkel — Schema Markup Explained: 10 Complicated Concepts Made Sim...Semrush
These slides were presented at the SEMrush webinar "Schema Markup Explained: 10 Complicated Concepts Made Simple and Actionable | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-technical-seo-or-schema-markup-explained-10-complicated-concepts-made-simple-and-actionable/
Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
Digital marketing refers to the use of digital channels and platforms to promote products, services, and brands to a targeted audience. It encompasses various online marketing strategies and techniques aimed at increasing visibility, driving traffic, and generating leads or sales.
In digital marketing, businesses leverage the power of the internet and digital technologies to engage with potential customers and build relationships. This can be achieved through various channels such as search engines, social media platforms, email marketing, content marketing, online advertising, and more.
The key advantage of digital marketing lies in its ability to reach a vast audience quickly and cost-effectively. Through precise targeting and measurement tools, businesses can tailor their marketing efforts to specific demographics, interests, and behaviors, maximizing their return on investment.
It has been said over and over for the past few years: “websites should be optimized for mobile”. But what does that mean exactly? Between Google’s mobile-first indexing, the mobile “speed update” and new technologies and frameworks such as Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), what digital marketers need to know and where should they focus their time and resources?
In this session, attendees will learn the basics of the mobile search landscape and what tools can be used to audit and optimize, but also gain an understanding of more complex topics such as integrating AMP with PWAs.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
How To Increase Your Website's Visibility - SEO Best Practices - LA2M Presena...Tarun Gehani
This introductory-level SEO presentation will cover best practices in optimizing your website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based WebsitesCatalyst
While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
SPFx- A modern development model for SharePointKirti Prajapati
SharePoint Framework (SPFx) promoted as "the future of SharePoint development" has been released in developer preview. The framework might be new, but that is a framework that we all have been longing for quite some time. Client-side development has been here for years and we all built our own frameworks. This model leverages techniques we are used to such as CSOM, the SharePoint REST API's, the Microsoft Graph etc. and at the same time embraces open source technologies such as node.js, Gulp, Yeoman and more.
I will talk about SharePoint Development Model Evolution and demonstrate use of Light Weight Components with SPFx by developing client side Web Parts.
It is the right time to boost your business, create new markets, capture your target audience, and extend your limits in the business world. However, this titanic task cannot be done alone. That’s why we are here for you. We at Web Infomatrix provide the right blend of creativity and technique to help you achieve your goals with utter luminosity. People love to outsource as it not only provides them with a competitive environment but also let them enhance their business at a global level.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
How your (non-SEO) work affects Organic Search. Matt Lacuesta
This was a presentation for Refresh Denver for Developers, Copywriters, UI/UX folks, and others who work on websites so they can understand how the work they do impacts organic search without previous SEO knowledge.
What if you could build a CMS with features that are made specifically to answer a specific cluster of search intents around a product. In Fabrizio's SearchLeeds talk he covers early technical learnings from building a SEO friendly CMS from ground up (how TransferWise designed ahreflang, indexing, picking the right tech stack, structured data features) but also how they now are able to scale our efforts by moving set of product pages into a dedicated service run by APIs and testing framework.
Similar to Max Prin - MnSearch Summit 2017 - What does technical SEO look like in 2017? (20)
Créer une experience robot autant optimisée que celle des utilisateurs.
Comment intégrer les Progressive Web Apps (PWA) avec le format AMP (Accelerated Mobile Pages) afin de créer une expérience utilisateur optimale, depuis les moteurs de recherche jusqu’à la conversion? Durant cette session, nous nous concentrerons sur les avantages, les limitations mais également sur l’implémentation technique des deux technologies sur les mêmes URLs. Le but ultime étant d’optimiser l’experience des robots (exploration, indexation) autant que l’experience utilisateur à travers un chargement rapide et des fonctionnalités avancées.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit7
Search Engines’ Goal
Serving the
best results
Most relevant
Great UX
8. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit8
How (Some) Search Engines Work?
1. Crawl the Web
2. (Render Pages)
3. Index URLs/Content
4. Rank URLs
9. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit9
Technical SEO’s Goal
Making sure search engines can access and understand your awesome content, and the
wonderful user experience you provide to your visitors.
Crawling
Can search
engines access
the pages?
Rendering
Can search
engines see the
content/UX?
Indexing
Are
URLs/content
indexed?
11. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit11
Crawling
“Crawling is the entry point for sites
into Google's search results.
Efficient crawling of a website helps
with its indexing in Google Search.”
- Gary Illyes, Webmaster Trends Analyst, Google
12. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit12
Crawling
How to make sure search engines crawl all of your important pages?
Provide clean URLs
13. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit13
Crawling: provide clean URLs (JavaScript-based websites)
Fragment Identifier: example.com/#url
Not supported. Ignored. URL = example.com
Hashbang: example.com/#!url
Google and Bing will request:
example.com/?_escaped_fragment_=url
The escaped_fragment URL should return an HTML
snapshot
Clean URL: example.com/url
Using the pushState function of the HTML5 History API
14. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit14
Crawling
How to make sure search engines crawl all of your important pages?
Provide clean URLs
Lead bots to valuable pages
15. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit15
Crawling: leading bots to valuable pages
Clear/clean site navigation
Internal linking is a powerful
signal:
Use <a href> elements
Avoid “mega-mega” menus
Accurate/up-to-date Sitemaps
Sitemaps (XML or HTML) should
only include URLs that:
Render a 200 OK status code
Have a self-referencing
canonical tag (or no tag)
Properly handled duplicate
content and low-value pages
Parameterized URLs, sorts and
facet navigation, etc.
Use canonical/noindex tags
Non-indexable URLs are crawled
less often
16. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit16
Crawling: recommendations and tools
Analyze your log files and crawl your site to find out if:
Search engine bots are not crawling some URLs
Pages are not properly linked to, internally
Sitemaps contain non-canonical URLs
Low-value and duplicate pages are indexable
17. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit17
Crawling
How to make sure search engines crawl all of your important pages?
Provide clean URLs
Lead bots to valuable pages
Make bots crawl more pages
18. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit18
Crawling: making bots crawl more pages
Decreased load time = increased crawl rate
Fast and reliable server (no 5xx errors)
Content Delivery Network
Rendering = requesting ALL resources
Reduce the size of resources
(compression, minification, etc.)
Reduce the number of requests (redirects,
icons, fonts, etc.)
19. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit19
(Fast site: better user experience)
Optimize the critical rendering path
(perceived latency)
Make the content above the fold appear faster
Use HTTP/2
Multiplexing, binary headers, header
compression, server push
Better engagement metrics: lower bounce
rate, higher time on site (short vs. long clicks)
https://raventools.com/blog/free-ssl-http2/
21. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit21
Rendering
Google is leveraging a
headless browser to
fully render webpages.
Executing JavaScript/CSS
“Understanding web pages better”
Source Code DOM
22. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit22
Rendering: mobile-friendliness
23. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit23
(Mobile-First Index)
Someday, Google will primarily crawl
the web with they mobile user agent
Make sure ALL of your
valuable content is available
on your mobile site.
http://maxpr.in/merkle-mobile-first
24. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit24
Rendering: intrusive interstitials
As of January 10, 2017:
Pages with
intrusive
interstitials
may not rank
as high
25. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit25
Rendering: Progressive Web Apps (PWA)
26. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit26
Rendering
How to make sure Google can “understand” your pages?
Don’t block resources
27. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit27
Rendering: don’t block resources (robots.txt)
28. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit28
Rendering: robots.txt testing tool
29. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit29
Rendering
How to make sure Google can “understand” your pages?
Don’t block resources
Load content automatically
30. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit30
Rendering: load content automatically (vs. based on user interaction)
31. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit31
Rendering: fetch & render tool
33. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit33
Indexing
Part of the indexing process is to “annotate semantics” in
order to retrieve relevant pages
34. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit34
Indexing
How to, technically, make your content more relevant?
Optimize metadata
Leverage structured data markup
35. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit35
Indexing: leverage structured data markup
Structured data markup has 2 components:
Vocabulary: schema.org
Format:
• Microdata
• JSON-LD
36. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit36
Indexing: leverage structured data markup
37. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit37
Indexing: leverage structured data markup
Google supports a ton of markups
that can enhance search results:
- Product, reviews, ratings
- Events, music, movie, recipes, etc.
Rich Snippet = Higher Click-Through Rate (CTR)
38. Max Prin @maxxeight | MnSearch Summit 2017 #MNSummit38
Wrap-up
Technical optimization can greatly
improve overall online performance
Crawling
More valuable pages indexed
Unique content → more authority
Fast side → better engagement metrics
Rendering
A great UX (mobile, PWA) understood by
search engines
Indexing
More relevance and rich snippets (better
CTR) through structured data markup
Search engines’ work can be boiled down to three core functions: Crawl, Index and Rank. As Google is able to execute JavaScript and fully render webpages, an additional step needs to be considered in the process: rendering, in between crawling and indexing.
While technical SEO is only one aspect of SEO, overall online performance can be greatly improved through technical optimization of a website.
In this session, we’ll go over some technical recommendations that help search engines’ efficiency: how to optimize crawling, rendering and indexing to eventually improve rankings?
Search engines’ mission:
Serving the best results to their users (based on their intent)
Relevance (content) + Popularity (links)
UX (mobile-friendly, fast)
Your goal when doing technical SEO work is to make sure search engines can access and index your awesome content, and understand the great UX you provide to your visitors.
Why is “technical SEO more important than ever”? Because while search engines get smarter and smarter, they’re not moving as fast as web development technologies, and simply not human (machine learning: great, but not the answer to everything).
Sometimes, the quality of the content or the UX is not the cause of poor rankings. It’s their lack of visibility. The inability for search engines to understand that they’re there and they’re great.
https://webmasters.googleblog.com/2017/01/what-crawl-budget-means-for-googlebot.html
- Small websites: not something to really worry about, but…
Fragment identifier: this URL structure is already a concept in the web and relates to deep linking into content on a particular page (“jump links”).
Can’t be accessed/crawled/indexed.
Hashbang: Used with the “old” AJAX crawling scheme. Not recommended, more complex to implement.
Clean URL using History API’s pushState function.
Must return a 200 status code when loaded directly
Ranking positive outcome:
Unique content -> more authority
Googlebot is leveraging a headless browser (most likely a version of Chromium) to fully render webpages.
“Understanding web pages better”: https://webmasters.googleblog.com/2014/05/understanding-web-pages-better.html
Indexing dynamic content
Understanding UX: mobile friendliness, intrusive/content-blocking interstitials
https://webmasters.googleblog.com/2016/11/building-indexable-progressive-web-apps.html
Usually, PWAs are JavaScript-based website
Server-side vs. client-side rendering
Googlebot is able to execute JavaScript/CSS to crawl and index dynamic content as well as “understand web pages better”: mobile-friendliness (mobile-first index coming), intrusive interstitials, PWAs. As advanced as the search engine is, there are a few things to remember and implement.
Googlebot is able to execute JavaScript to crawl and index dynamic content. As advanced as the search engine is, there are a few things to remember and implement.
Mega menu – mouseover + ajax
Tabs/accordeons – click + ajax
Load more/infinite scroll - click/scroll + ajax
https://technicalseo.com/seo-tools/fetch-render/
- DOM Snapshot – dynamic “hidden” content
Paul Haar -> analyze crawled pages: extract links, render contents, annotate semantics…
“Indexing” is not only for search engines to add URLs/pages to their indices. While scoring happens right before ranking, search engines index and flag pages based on their content, and more specifically, based on what they understand about the content => understanding what the content is about is the key to relevance.
Leveraging structured data markup, where applicable, in order to create context and improve relevance
Microdata: introduced with HTML5. Attributes and values directly integrated into HTML elements -> can quickly become complicated to implement, especially when the data is not grouped together in the code.
JSON-LD (JavaScript Object Notation for Linked Data): much easier to implement (1 block of script)
Bing doesn’t officially support JSON-LD yet
It’s easy to forget the golden rule of SDM: do not markup non-visible data