IBM Sametime 8.5.2 provides enhancements that support the evolution to social business. Social business leverages new forms of communication like social networking and builds trusted relationships to increase sales and brand advocacy. It also drives operational effectiveness by allowing faster responses to opportunities. Sametime is positioned as the real-time social platform to enable the asynchronous and real-time interactions required by social business. It provides simple unified access to presence, messaging, meetings and social connections. A case study shows how one organization drove innovation, cost control and growth through their social business collaboration platform.

1. R ea l ti m e
IBM Sametime 8.5.2
What's new?
Thierry Batut | IBM UC² Sales Leader
Vincent Perrin | IBM Certified Collaboration Solutions Architect
June, 2011
©2010 IBM Corporation

2. Speakers
©2010 IBM Corporation

3. We're now entering the 5th evolution of computing
Social
Internet
PC
Departmental
Mainframe
The Social Business era will bring profound changes in the way
businesses communicate with their customers...
©2010 IBM Corporation

4. Generational shifts unleash different work styles
Older workers
Older workers Mid-career workers New generation
New generation
(Age > 50)
(Age > 50) (Age 35 - 50) (born after 1980)
(born after 1980)
Growing as % of workforce Shrinking as % of workforce Growing as % of workforce
Wisdom and intellectual and middle managers and innovation
E-MAIL INSTANT SOCIAL NETWORKING
TELEPHONE VIDEO & MOBILITY4
MESSAGING ©2010 IBM Corporation

5. New forms of communication are becoming
mainstream
©2011 IBM Corporation 5

6. Social business for a smarter planet
On a smarter planet, people are transforming the
way they interact... and this transformation is
impacting the way business is being done
Why Social Business is important to our clients...
95% of standout 69% of respondents report Standout organizations are
organizations will focus more measurable business benefits from 57% more likely to allow
on “getting closer to the Web 2.0 tools, including better their people to use social and
customer” over the next 5 access to knowledge, lower costs of collaborative tools.
years. doing business, and higher
revenues.
– IBM CHRO Study 2010
– IBM CEO Study 2010 – McKinsey Global Survey 2009
6

7. As we talk to clients, we have identified three significant
entry points that align to roles/functions within the
organization
A Social Business

Builds trusted relationships and
Entry Point increases sales through relevant
messages across all channels
Traditional Business 
Drives brand advocacy through
communities and dialog
Deepen client

'Push' marketing via
Marketing, traditional channels relationships
Customer 
Control over brand

Shares insights to generate break-
Service image and brand through ideas and speeds time to
communication market, gaining market insight and
readiness
Drive operational
Product 
Invest in R&D effectiveness
& Service 
Generate new ideas 
Reaches out to professional networks
Development internally to respond faster with business

Test ideas in market decisions to new opportunities, saving
money
Operations, Workforce
Human 
Email and phone based optimization
Resources communication

Knowledge kept in silos
7

8. Unified Communications is the action
behind the Social Business
● New social models are changing
the way businesses operate
SMS
IM Video
IM
● But social interactions tend to be
Document Sharing
asynchronous
Voice
● UC makes it possible assemble
the team, regardless of location
and make a decision - now!
R ea l ti m e
©2010 IBM Corporation

9. Sametime is the Real Time Social Platform
Voice/Video
Business Card
Meetings
The Sametime Connect
Client is your Social
Social Communications
Connections Dashboard
Twitter
... ©2011 IBM Corporation

10. Simple access

11. Sametime SUT is simple
● Perfect for
─ Multi-countries
─ Multi-PBX
─ Mobility
─ Work at Home
● One single client
─ No need for plugins
─ No need for external
Softphone deployment
● One Single Number
─ Based on automatic
Sametime context policy
─ Transfer your call in real
time to your favorite
phone device
©2011 IBM Corporation
11

12. Social Businesses drive better business outcomes
Create Cultures of
Drive Growth Cost Control
Innovation
Establish strong client Sense and respond Innovate through Leverage and preserve Develop efficient
and partner relationships to change collective talent tacit knowledge means of working
Connect Collaborate Innovate
ICS Collaboration Portfolio
Messaging & Portals & Social
Collaboration Mashups Software
Unified Communications &
Collaboration
Talent &
Expertise
Process Information 12

13. A Social Business in Action
About*
• Collaboration 2.0 available to 398k of us
• 168 countries, 2k locations, 140k+ remote workers
• Profiles: 631,000; 1 M+ searches/week
• Communities: 33,600; 329k members,
80k users/month
• Blogs: 32,000; 10,400 very active bloggers,
74k users/month
• Files: 225,000; 5.2M downloads,
211k users, 71k user/month
• Search satisfaction has increased
• Activities: 171,000; 2.3M entries,
by 50% with a productivity driven
346K members, 70k users/month
savings of $4.5M per year
• Wikis: 29.800 with 263.000 pages and • $700K savings per month in
69k users/month
reduced travel
• Bookmarks: 1.1M; 3.1M tags, • Reductions in phonemail, E-mail
32k users
server costs
• Instant Messages: 11M+ a day
• Web Conferences: 19k with 103k users and
* For some services there are legacy systems still available. Their traffic is not listed here
8.3M connection minutes per month
26.5.2009

14. Lotus Sametime 8.5.1 recap
2009 2010 2011
Sametime
Unified Telephony
●
Integrated presence
●
Embedded softphone
●
Click to call/click to conf
●
Single number service
●
Support for IP & TDM PBX's
Lotus Sametime 8.5.1
Sametime 8.5
●
New client platforms
●
Simplified online meetings
Windows 7, Linux, Mac (incl 10.6)
●
Standards based voice/video
(includes ST Adv, SUT)
●
Zero download web clients ●
Lotus Domino® 8.5.1 /8.5.2
●
iPhone browser IM client ●
Support for latest
●
New web APIs
BlackBerry
●
Sametime system console ●
A/V improvements
●
Notes upgrade install
●
Windows XP/Vista clients
●
Windows 2008 server
©2010 IBM Corporation

15. Sametime 8.5.2 Key Themes
Web browser meetings improvements to extend access and reach
Audio video management tools to help accelerate adoption
Mobile access - new devices and capabilities
New options to simplify SUT deployment
©2010 IBM Corporation

16. Sametime 8.5.2 web meetings audio & video
Browser plug in installs
on demand or pre-
installed; also supports
3rd party video integration
Call Controls:
- Connect/disconnect
- Adjust Volume
- Hold/Resume
Call & video controls
Moderator Controls:
- Mute/unmute all
- Mute another person
- Lock call
- End call for everyone
List of participants - Hang up participant
shows connection,
presence & muted status
Video Controls:
- Show/ hide own video
- Hold/resume
- Pause/resume
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

17. Sametime 8.5.2 new meetings tools for web
browser users Meetings open in a
new tab or window
Jump forward or
Create and send polls Click to return to the backwards in the slide
meeting room center deck
Pointer and
highlighters
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

18. Sametime 8.5.2 meetings security
● Manage access to meeting rooms
─ Prevent entry without room owner or manager
present
─ Eject user(s) from a meeting room
─ End meeting session for all
● Room delete for system administrators
Delete rooms from
the server
Click to end the
meeting
©2010 IBM Corporation
Note: Final product features and user interface are subject to change

19. Sametime 8.5.2 chat history improvements
● Search all transcripts or just those of the selected contact
● Find files and links sent by the selected contact
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

20. Sametime 8.5.2 audio / video management
● NAT traversal
● Bandwidth management
● Multiple 3rd party A/V partner integration and management
©2010 IBM Corporation

21. Sametime 8.5.2 NAT traversal for audio/video
● Enables audio and video connectivity across firewalls
● Supports ICE/STUN/TURN standards
Public Network
Corporate DMZ
Network
Sametime
Sametime Media clients
Manager (rich or web)*
Partner/home Network
Internet
Sametime
clients
New:Sametime (rich or web)*
NAT
TURN server
Router
Sametime
clients
(rich or web)*
* Requires updated Sametime 8.5.x clients (rich or web)
©2010 IBM Corporation

22. Sametime 8.5.2 Bandwidth Manager
● Protects network by restricting bandwidth used for Sametime audio/video
● Manages calls to available bandwidth at each location
● Uses bandwidth policies based on classes of users
Ted
VP (US)
Gail
VP (China)
Amadou
(France)
Fernando
(Brazil)
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

23. Sametime 8.5.2 multiple A/V partner integration
● Allows Sametime native + a 3rd party audio + a 3rd party video service
● Lets users select appropriate service for each call or conference
● Manages access to each service via policies
Voice only
Partner
or audio
bridge
Voice+ video connector
Sametime
Media Manager
Partner
video
conference
connector
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

24. Sametime 8.5.2 mobile
● Instant messaging
● Meetings
● Sametime Unified Telephony
©2010 IBM Corporation

25. Sametime mobile client for Android
Native Sametime
client for Android
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

26. Sametime meetings client for Blackberry devices
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

27. Mobile UCC – Native iPhone Client
Screenshots and features are for illustrative purposes and subject to change
©2010 IBM Corporation

28. Sametime Unified Telephony 8.5.2
● Click-2-Call number in Notes and Sametime
● Active Speaker Notification
● Enhanced call merge support
● Initiate SUT calls from Android devices
● Rest APIs (to support mobile web page for getting/adding/setting devices)
● New Hardware support (3550M3)
Updated toolbars for
ad-hoc calls and meetings Note: Final product features and user interface are subject to change
©2010 IBM Corporation

29. What's new in Sametime Advanced 8.5.2
● New release of Sametime Advanced
● Chat room LDAP group ACL's
● Improved scalability for alerting/ broadcasts
─ Server side MQTT replaces Event Broker
● Compliance logging API's
─ Capture chat room activity
─ Partnering with Facetime, Permessa, Instant
Technologies and others
● Sametime System Console support for
deployment/management
● Consistent platform support with Sametime Standard
─ Support for latest server OS platforms
─ WAS 7.x and DB2 9.5/9.7 support New: group support
for chat room access
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

30. Sametime 8.5.2 Collaboration integration
Sametime contact list
in iNotes sidebar
Contact list portlet
Sametime presence in
Lotus Connections
Microsoft Office 2010
ribbon support
Note: Final product features and user interface are subject to change
©2010 IBM Corporation

31. Sametime 8.5.2 Administration Improvements
● Sametime System Console
Sametime System
─ Federated deployment: share Console clustered
a common deployment deployment
manager instance across :
Sametime servers
● Compliance APIs for Sametime
Meetings and chat room data
capture
─ Working closely with partners
– Facetime, Permessa, Instant
Technologies
● Monitoring
─ More monitoring API's
─ New IBM Tivoli Monitoring
solution for Sametime
Tivoli Monitoring
support
©2010 IBM Corporation

32. New platforms for Sametime 8.5.2
● Microsoft Windows 2008 R2
● Novell SLES 11 Linux
● IBM Websphere Application Server 7.x
● IBM DB2 9.5 and 9.7
©2010 IBM Corporation

33. Sametime Unified Telephony “Lite” 8.5.2
● Simpler SUT deployment option (licence and pricing terms to follow)
● Make / receive video and voice calls from Sametime 8.5.2 a/v client
● Limited in-call control
● Uses Sametime Media Manage/ SIP Proxy server properly configured with a
SIP-trunk-connection (SUT Telephony Application Server and Telephony
Control Server are not required)
● Upgrade-able to full SUT
● At 8.5.2 GA, IBM will certify major SIP communication environments
─ IP PBX's and SIP based audio and video conference bridges
● Other SIP infrastructure configuration certifications will follow after GA
©2010 IBM Corporation

34. Sametime Unified Telephony
Features Compared
SUT
All of SUT “Lite” features plus a richer
telephony experience
●
Single number service
●
“On-a-call” presence status
●
Multiple device support
SUT “Lite”
●
Make / receive voice calls from Sametime
●
Contextual Incoming call rules
8.5.2 a/v client ●
Transfer calls between devices
●
Call video endpoints or video MCUs ●
Hold, Transfer, merge calls
●
Call a telephone endpoints or audio ●
Visual audio conferencing
conference bridges ●
Moderator conf controls
●
Within a call: mute/unmute, raise/lower ●
Works with multiple PBXs
volume, start/stop video, leave call
©2010 IBM Corporation

35. SUT 8.5.2 “Lite” deployment option
Other user
External
phones
Sametime user PSTN
TDM
Gateway
SIP
endpoints
SIP
Sametime Media 3rd Party SIP
Manger Infrastructure
Sametime
Presence / IM H.323
Server Gateway
Meetings
Server
SIP Audio/ Video H.323 legacy
Conference bridge video rooms
©2010 IBM Corporation

36. Lotus Sametime Unified Communications
Future Themes for Sametime and SUT
 Mobile UC – IM, Meetings, SUT
 Sametime Unified Meetings – web, audio, video
 Tight integration with other collaboration tools
 Interoperability with video & telephony partners
 Simpler deployment options
 Cloud / hybrid delivery of Sametime UC services
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the
new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal
obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at IBM's sole
discretion.
©2010 IBM Corporation

37. IBM Sametime Product Roadmap
2011/2012+
2Q 2011
Sametime/SUT Next
3Q 2010 ■
Richer presence
(eg:telephony/social)
IBM Sametime and ■
A/V on Web client
SUT 8.5.1
■
Enhanced mobile UC support
■
Native iPhone client
■
SUT for mobile updates
Lotus Sametime ■
A/V for Web browsers ■
Enhanced rich conferencing
Std/Adv/SUT 8.5.1 ■
Bandwidth management ■
Web UI improvements
■
NAT Firewall Traversal ■
Access Control

Large A/V support
■
Larger scale A/V mtgs ■
Meetings APIs

SUT 8.5.1 client integration
■
Multiple TCSPI connectors ■
Extend cloud UC delivery

ST Advanced support for
■
Meetings enhancements ■
SUT improvements
8.5.1
■
Sametime Advanced updates

More client platforms:
■
SUT updates

Win 7, Linux,
■
New communication option

Mac (incl 10.6)
■
Server hardware updates
■
Mobile clients
■
Android
■
Blackberry
Subject to change

38. Top five reasons for upgrading from Sametime
Entry to Standard
●
Use Sametime from mobile devices
●
Use Sametime for Web Conferences (On premise versus
Hosted/SaaS)
●
Native voice and video to Sametime Chats
●
Securely collaborate with external users with presence and text
messaging. thru simple web chat
●
Integrate with Social Communities via Sametime Advanced and
Connections.
http://tinyurl.com/sametimenow852
©2010 IBM Corporation

39. Questions?
©2010 IBM Corporation