SAP's cloud strategy is to enable customers to use their on-premise SAP solutions with public and private clouds. They offer line of business cloud solutions that extend customers' SAP investments. Their approach focuses on collaboration, mobility, analytics, and being built on HANA. SAP aims to build a winning cloud by addressing total cost of ownership, speed of deployment, and partner ecosystem.

2. SAP's Cloud Approach –
to do Serious Business and deliver Value to Customers
Sven Denecken
VP Cloud Strategy and Head of Co-Innovation
SAP AG
May 2012

3. Innovating With Speed
mobile
applications cloud
database & technology
analytics

4. Cloud Market Growing Rapidly
In 2012 Cloud market growing Cloud based SCM will grow
to $17B 25% by 2013
Cloud services spending will More than 70% of new sales
exceed $23B in 2012 with applications in 2012 will be
over 30% growth Cloud based
CRM will be the largest More than 80% of applications
Cloud market in 2012 developed in 2012 will run in
($4.2B) the cloud
Sources: CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies
for Technologies for 2012” – Oct 2011, 4 Business Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to
Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011

5. Our Customers’ Ask: Protect Cloud Dynamics AND…
Ÿ leverage existing processes
Anytime,
Focused on Anywhere People and investment
the individual collaboration
user Ÿ meet corporate compliance
Personal and data privacy standards
Diverse Company Ÿ extend existing on-premise
Insight networks
Connected
processes with cloud
Fast
extensions
Ecosystem Speed of
driven adoption Ÿ leverage speed of
innovation deployment of cloud solutions
to delight customer
Ÿ ensure compliant operations
On Premise Backbones

6. SAP Cloud Solutions

7. SAP Cloud Focus Areas
$€¥
Customers People Money Suppliers
Loosely Coupled, End-to-End Integration

8. SAP Cloud Portfolio – Loosely Coupled Suite
Social/Collaboration
$€¥
Customers People Money Suppliers JAM / StreamWork
Customer Money PaaS
Sales OnDemand Financials OnDemand Integration as a Service
Service OnDemand
Marketing OnDemand
Travel OnDemand
+ Platform as a Service
People Supliers Suite for SME
SuccessFactors BizX Sourcing OnDemand
ByDesign
Crossgate
B1 OnDemand

9. SAP’s Strategic Cloud Themes – Key Value
 Embracing social as primary  Aligning everyone with the
channel to engage with company objectives
customers
 Empowering people to take
Customers  Shifting focus from sales charge of their career People
efficiency to sales
effectiveness
 Making financial impact  Tapping into networks of
transparent for any business suppliers to increase
decision efficiency, reach & access
 Providing business context  Leveraging real-time insight
Money for any financial decision from global networks Suppliers
One Cloud Platform, Social, Mobile, Big Data

10. SAP Line of Business Cloud Solutions
e.g. Sales Effectiveness in the Cloud
Collaboration
Common Design Patterns:
Ÿ Collaborative – facilitate
Focused the sales team
functionality
Ÿ User-centered – support AE
to get job done
UX & Mobile Ÿ Connected – supply actual
corporate data
Ÿ Integrated – packaged for
Analytics ERP and CRM
Ÿ Flexible – cloud based for
fast adoption – deploy and
Process
integration
scale instantly

11. Additional LoB Solutions based on a consistent approach
Travel On Demand Sourcing On Demand
Supplier
Travel networks
information SAP TRAVELAdd Expense
Expenses
ONDEMAND
Offline
Online
Search
Mobile
Search
Mon, Apr 17, 2011
Mon, Apr 18, 2011
Mobile Hotel
Breakfast
Card
From Credit
470.11 USD
13.15 USD
From Mobile
Mon, Apr 18, 2011
Breakfast
13.15 USD
From Mobile
Collaboration
Credit card Business Meal
Manual
13.48 USD
integration Taxi
30.15 USD
From Mobile
Ÿ Compliant end-to-end travel process Ÿ Proven solution – large scale implementations
Ÿ Integration with Business Suite Ÿ Integration with SAP Business Suite
Ÿ Innovative interface – mobile & Web
Ÿ Fast & Simple

12. &
Get
people
working
Find
the
right
people
Run
the
on
the
right
things
and
make
them
great
business
be7er
Align Optimize Accelerate

13. People - Extending the Foundation
e.g. BizX Insights
Goals
Performance
Workforce
Recrui=ng
Compensa=on
Learning
Succession
Jam
Analy=cs
Planning
Pre-Built, Packaged Integration
On-Premise: SAP HCM
Core HR and Payroll Time & Attendance Management

14. SAP Cloud Openess
Use your own in-house developers
Custom App Partner App SAP Extension
SAP NetWeaver Cloud (PaaS) 3rd Party PaaS
$€¥
Customers People Money Suppliers
SAP NetWeaver Cloud Integration 3rd Party 3rd Party Integration Platforms
Clouds
Your Business
On Premise

15. SAP Cloud Social
Ÿ Cohesive: Connect people, process,
analytics, and content
Ÿ Results-driven: Improve business
execution and accelerate performance
Ÿ Secure and Hybrid: Across cloud
and on-premise
Total JAM Users
(in Millions) 4,4
Integration
. . .
. .
. . 1,1
. .
0,3
0,7
.
Q3’11 Category 1 Current
Q4’11 Q1’12

16. Summary

17. SAP’s cloud strategy serves all SAP customers
enable on premise for private/public cloud
On Premise Cloud
à Collaboration
SAP Business Suite LE Social
LoB Solutions
à Mobility
SAP Business All-in-One midmarket SAP Business ByDesign
à Analytics
SAP Business One SME SAP Business One
OnDemand
à HANA

18. How to build a winning cloud for Customers?
our our our
TCO speed partners

19. SAP Cloud Difference
ISO 27001
Intuitive Audited Data
Security Model
ISAE 3402
Collaborative Audited Controls
Mobile Energy Efficiency
Certificate

20. Extend Your SAP Investment into the Cloud

21. Thank You!
@SDenecken

22. Thank You!
Contact information:
Sven Denecken
Vice President
Cloud Strategy and Head of Co-Innovation, SAP AG
@SDenecken