This document provides a comprehensive guide on filming effective videos, covering types of videos, essential technical setup for camera, lighting, and audio, as well as techniques for script delivery. It emphasizes the importance of preparation, practice, and adjusting to audience engagement, while also offering editing tips and software recommendations for screen capture. Overall, it serves as a checklist for creating professional and impactful video content.

1. LIGHTS, CAMERA,AUDIO,ACTION!
How to film videos that sell.

2. MASTERINGTHE MOVING IMAGE
• 3 types of video:
• live
• screen capture
• slides
• Learn the 5 Ps
• Use release forms

3. CHECK ONE,TWO
• Follow this checklist every time!
• Setting up the camera
• Height (angle of view)
• Distance
• Framing (trial and error)

4. CHECK ONE,TWO
• Lights
• Turn off external light sources
• Follow 3 point system
• Balance (contrast is key)

10. CHECK ONE,TWO
• Audio
•
Turn it on!
•
Check it
• Final test (press record and make sure it's all working)

11. I’VE BEEN SHOT!
• Choosing the right camera angles
• Wide: environment, context
• Mid: follows the action, mimic real life
• Close up: focal points, emotion

12. WHAT WAS I SAYING?
• How to remember your script
• The 5Ps again
• Use a whiteboard or piece of paper
• Write bullet points and keywords
• It's just a conversation with you and your audience

13. DELIVER ME
• Learn from actors
• Your best friends are stance, breath & voice
• Dress the part
• Observe your nervous twitch (everyone has one!)
• Take your time (the camera can wait)
• Have fun!

14. TAKE WHAT?
• Be prepared to make mistakes
• Even the professionals do it over and over
• What about using the LCD?

15. TRICKS FOR EDITING
• Break down the content into sections
• Start and end in the same position
• Don't keep everything
• The BBS example

16. SCREEN CAPTURE
• Versatile (perfect for tutorials, training,
providing feedback, case studies, grabs)
• Two main programs: Screenflow and
Camtasia
• Use computer's built-in mic or a
bluetooth headset
• Record then animate

17. SLIDE RIGHT IN
• Use Powerpoint or Keynote
• Great for phone/Skype interviews
• Record audio first
• 1 or 2 fonts, colours & sizes

18. QUESTIONS