The document discusses landing page optimization, emphasizing the importance of clarity, trust, and user engagement to drive conversions. It provides tips on effective design elements, copywriting strategies, and the use of compelling offers and testimonials. Additionally, it highlights the significance of tracking and analyzing metrics to continually improve performance.

1. LANDING PAGE OPTIMISATION
Make me believe.

2. WHAT IS A LANDING PAGE?
• Anywhere people land
• One page, one outcome
• Buy, email, optin
• Optimise based on traffic source

3. PROOF IN WHATYOU SAY
• Can I trust you?
• Will it work for me?
• Will this product solve my problem?
• In not, then what?

4. ALL EYES ON ME
• Scan the page
• Upper left
• Pictures and directly below
• Blue underline links (they’re trained)

5. PREDATORVIEW

6. I’M LAZY
• Make everything easy
• Remove unnecessary steps
• Black text on white, easy to ready, big enough
• Don’t hide things from me - e.g. price
• Good website scent

7. THE NOT SO SECRET FORMULA
• Attention
• Interest
• Design
• Action

8. GET MY ATTENTION
• Videos (FTS)
• Photos (UTS)
• Headline
• Pattern interrupts

9. KEEP MY INTEREST
• Short copy (TSR)
• Long vs short copy
• Minimise distractions
• Offer above the fold
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10. BUILD MY DESIRE
• Bullets - www.melbourneSEOservices.com
• Benefits vs. features (WIIFM)
• Show me proof (demonstration + testimonials)

11. LIGHTS, CAMERA,ACTION!
• Make a good offer
• Make me a guarantee
• Tell me what to do

12. HEADTAGTIPS
• Titles should be to the point (3-6 words)
• Displayed in the SERPS
• Meet them in the conversation in the mind
• Looking ForThe Best Mortgage?
• DownloadYour FreeTrading Systems Here!
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13. HEADTAGTIPS #2
• Description should sell and give a call to action
• Ask a question in the title and answer it in the description
• Metastock formula can identify profitable trading opportunities, if you know how to
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14. ON SITE COPY
• Short paragraphs
• Simple, clear, direct, no ambiguities or mixed meanings
• eg. How did you find this website? (enjoy or locate)
• Write to an 8th grade level
• It’s never about you... it’s about the user

15. DAVE’S SECRET
• Using amazon.com for headlines and bullets
• Starting building your list for day one
• Proof in what you say - David Jenyns story, testimonials, logos

16. COPYCAT
• www.trading-secrets-revealed.com
• www.planet13.com.au
• Amazon.com, Zappos.com, Ebay.com

17. TRACKING,TRACKING,TRACKING
• Can’t improve what you don’t measure
• Set goals and monitor conversions
• Always be split testing
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• Analyse your results
• # visitors
• Referrers (source and keywords)
• Bounce rate (40%+)
• Time on page (1-2 mins)
• Conversions (18% optins, 2% sales)

18. 80/20 RULE
• Learn to write copy
• 1 page, 1 outcome
• Every page is a landing page
• Copycat success
• Remember to build a list

19. QUESTIONS