In this presentation, created for MIT's Integrated Design & Management (IDM) program, I cover some of my lessons learned from past jobs.
Topics include startups, entrepreneurship, recruiting / team-building, a little bit of angel investing and advisory, and a couple of case studies.
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GAR/GA
Originally presented at SXSW 2012, Chloe Gottlieb - R/GA's SVP, Executive Creative Director, Interaction Design - looks closely at how to create deeper, more balanced value exchange between consumers and brands, including strategies to uncover what your brand has to offer and what your most valuable customers can give in return.
Does Your Product Have a Plot - David Womack, R/GAR/GA
Originally presented at SXSW 2012, R/GA Creative Director David Womack explains what makes an experience—any experience—compelling. A well–told story transcends any particular medium and this presentation focuses on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps, including why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.
Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. Three in particular are widely used and can be misleading.
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GAR/GA
Originally presented at SXSW 2012, Chloe Gottlieb - R/GA's SVP, Executive Creative Director, Interaction Design - looks closely at how to create deeper, more balanced value exchange between consumers and brands, including strategies to uncover what your brand has to offer and what your most valuable customers can give in return.
Does Your Product Have a Plot - David Womack, R/GAR/GA
Originally presented at SXSW 2012, R/GA Creative Director David Womack explains what makes an experience—any experience—compelling. A well–told story transcends any particular medium and this presentation focuses on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps, including why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.
Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. Three in particular are widely used and can be misleading.
Find Your Why For Groups - The Agile South Coast Tribe Why, Feb 2019Steven Mackenzie
In his 2009 TED Talk (and 2011 book) "Start With Why" Simon Sinek told us that when we consciously start with "Why?" we can communicate more effectively and make better choices. Understanding and communicating our organisation's "Why" becomes important in our work when we encourage autonomy for teams to make decisions because we expect those decisions to be aligned with the strategies, goals and purpose of our organisation.
Discovering and stating our purpose, as individuals or as groups, can be difficult though. The parts of our brain that drive our motivation and emotional choices are not the parts of our brain that are competent with language. This session uses a tested format to help us uncover the underlying purpose of our organisation.
The workshop format comes from the book "Find Your Why", by Peter Docker and David Mead, co-authored with Simon Sinek. It outlines 2 separate processes, for either individuals or for organisations, to understand and describe the purpose that drives them. In this workshop we will use the exercise for organisations to explore the format, using "Agile South Coast" as the organisation that we can all identify with.
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brand’s history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.
Writing the performance feedback is one of the most demanding tasks for many, but then with these simple tips, you can make it enjoyable for yourself and the employee.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation?
The presentation scientists at PGi have the answers. Check out the five elements you need to create a winning presentation design that will have your prospect saying "yes" to you and your products.
Facilitators: Lawrence Neeley (Olin College) and Leticia Britos Cavagnaro (Stanford University)
Design Thinking is a method for the practical and creative resolution of problems through design with a comprehensive understanding of stakeholders, users, or customers. There has been significant coverage in the literature on this method, much in connection to Stanford’s d.school. This widely adopted method has direct application in engineering. Through this breakout, participants will learn some of the core concepts of design thinking and available resources. Participants will discuss how to leverage the overlap of design thinking and entrepreneurial mindset.
This is the biggest change to Buffer's core values since they were first written down in 2013. For more about our values head over to www.buffer.com/values and read more about our approach to business at open.buffer.com.
Exemplary leaders can make a profoundly positive difference in workplace performance. An analysis of nearly two million participants of the Leadership Practices Inventory (LPI) shows that a leader's actions contribute more to commitment, loyalty, motivation, and productivity than any other single variable. Learn more about the many ways strong leadership can positively impact any organization.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
最近 Y Combinator は「ハードテックスタートアップ」に注目しています。スタートアップシーンの将来を考えるとき、 Y Combinator の投資先はある種の先行指標になると思っているので、今回はハードテックスタートアップについて 2016 年現在の状況を簡単に解説しました。
是非 Sam Altman による MIT での講演 How to Start a Hard Tech Startup も合わせてご覧ください。
Some people prefer to go it alone. It's a path that, although hard and full of pitfalls, can be enjoyable and fruitful. This short presentation tries to explore what it takes to go that route.
Find Your Why For Groups - The Agile South Coast Tribe Why, Feb 2019Steven Mackenzie
In his 2009 TED Talk (and 2011 book) "Start With Why" Simon Sinek told us that when we consciously start with "Why?" we can communicate more effectively and make better choices. Understanding and communicating our organisation's "Why" becomes important in our work when we encourage autonomy for teams to make decisions because we expect those decisions to be aligned with the strategies, goals and purpose of our organisation.
Discovering and stating our purpose, as individuals or as groups, can be difficult though. The parts of our brain that drive our motivation and emotional choices are not the parts of our brain that are competent with language. This session uses a tested format to help us uncover the underlying purpose of our organisation.
The workshop format comes from the book "Find Your Why", by Peter Docker and David Mead, co-authored with Simon Sinek. It outlines 2 separate processes, for either individuals or for organisations, to understand and describe the purpose that drives them. In this workshop we will use the exercise for organisations to explore the format, using "Agile South Coast" as the organisation that we can all identify with.
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brand’s history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.
Writing the performance feedback is one of the most demanding tasks for many, but then with these simple tips, you can make it enjoyable for yourself and the employee.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation?
The presentation scientists at PGi have the answers. Check out the five elements you need to create a winning presentation design that will have your prospect saying "yes" to you and your products.
Facilitators: Lawrence Neeley (Olin College) and Leticia Britos Cavagnaro (Stanford University)
Design Thinking is a method for the practical and creative resolution of problems through design with a comprehensive understanding of stakeholders, users, or customers. There has been significant coverage in the literature on this method, much in connection to Stanford’s d.school. This widely adopted method has direct application in engineering. Through this breakout, participants will learn some of the core concepts of design thinking and available resources. Participants will discuss how to leverage the overlap of design thinking and entrepreneurial mindset.
This is the biggest change to Buffer's core values since they were first written down in 2013. For more about our values head over to www.buffer.com/values and read more about our approach to business at open.buffer.com.
Exemplary leaders can make a profoundly positive difference in workplace performance. An analysis of nearly two million participants of the Leadership Practices Inventory (LPI) shows that a leader's actions contribute more to commitment, loyalty, motivation, and productivity than any other single variable. Learn more about the many ways strong leadership can positively impact any organization.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
最近 Y Combinator は「ハードテックスタートアップ」に注目しています。スタートアップシーンの将来を考えるとき、 Y Combinator の投資先はある種の先行指標になると思っているので、今回はハードテックスタートアップについて 2016 年現在の状況を簡単に解説しました。
是非 Sam Altman による MIT での講演 How to Start a Hard Tech Startup も合わせてご覧ください。
Some people prefer to go it alone. It's a path that, although hard and full of pitfalls, can be enjoyable and fruitful. This short presentation tries to explore what it takes to go that route.
Murdoch University Master Class - EntrepreneurshipAtte Miettinen
This is a presentation I did on 12.11.2012 at Murdoch University Dubai's Master Class event on Entrepreneurship, highlighting the similaries in successfully scaling mountains and starting businesses.
The department of Computer Science and Engineering, School of Computer Science and Technology of Karunya University conducted the second national IEEE STEP EVENT 2014 on “GROOMING ENGINEERS AS ENTREPRENEURS” on 27th October 2014. IEEE-Young Professional, Madras Section. The objective of this event is to transform budding engineers as entrepreneurs.
In this regard CSE department of KU invited Mohankumar Swaminathan, an alumnus to be the resource person for the session “Spark of Inspiration” for one hour duration to talk on Show inspirations of start-ups; Alumni-Start-ups; Incubation Advantages.
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
Lessons Learned: A Year Running a Dev Shop at MarsBasedMarsBased
This presentation includes the lessons learned during over our first year of running MarsBased. Failure, client management, sales, decision taking, team... a launch your business NOW 101 for entrepreneurs.
Core values Toucan Toco, the perfect guide to create a great culture [2019 Up...Toucan Toco
The perfect methodology to create core values that matter for startups and companies. Discover Toucan Toco's identity and mental frameworks.
We answer the simple question: How to build core values for your company ?
Here is how to build a strong culture:
A strong culture is:
- An asset for decisions in the recruitment process.
- A success factor in the integration of new recruits.
- It brings the team together and gives them a sense of belonging.
Conclusion: the sooner you do it, the more ready you are to grow
14 OpenOakland Leadership Hacks for 2015Phil Wolff
How do you lead software teams where everyone is a volunteer, can't commit for long periods, and new people join all the time? Here are 14 leaderships hacks we use at http://OpenOakland.org at our civic hack nights. We build apps that make the lives of Oaklanders better and help Oakland City Hall innovate. Over pizza.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
3. OBLIGATORY BACKGROUND
• Software engineer -> product + eng ->
company builder
• Started in Big Consulting, then medium-
size pharma
• Serial entrepreneur: built and ran product/
engineering @CarGurus, @HubSpot,
@Happier, @Jana
• Advisor / investor in numerous companies
• Occasional slow runner, weird sports
enthusiast
• Get in touch: www.YoavShapira.com
5. STARTUP1, DAY 1
• Imagine a nice late winter
morning in the Harvard
Square Starbucks
• Me:“I’m excited, let’s go to
the office!”
• CEO:“Great idea! We need
an office! Where would you
like to work?”
6. CLEAN CANVAS
• I quickly learned about commercial
real estate, leases, insurance.
• Bought and personally assembled a
handful of IKEA desks.
• I don’t like assembling furniture. But I
like starting companies from scratch
because…
• You create the culture, the values, the
norms from day 1.
• These matter more than product or
go-to-market.They are your company.
7. SCRAPPINESS
• A trait that I (and others) value highly.
• Equally important whether hiring
colleagues or investing in founding
teams.
• Scrappy does the best s/he can with
limited resources (it’s a startup) without
complaining.
• At scale, sometimes scrappy needs a
new challenge or a replacement.This is a
good problem to have.
• With an MIT (or similar) degree, you
may need to prove you’re scrappy (still).
8. SUSTAINABLE ADVANTAGES
• Remember that nearly
anything about a product
can be copied, often quickly.
• Code, user interfaces are
competitive advantages,
maybe, but usually not
sustainable.
• Speed of learning / iteration,
however, is sustainable.
9. SPEED WINS
• Construct your culture,
including every process, to
minimize time through the
loop.
• Learn about user research,
split testing, etc, but also look
hard at internal processes.
• Meetings, especially, are
insidious time sucks.
10. WORTHTHEIR OWN SLIDE
• Time is the only true zero-sum game.
You can’t “grow the pie.”
• Be ruthless about it, but clear,
consistent.
• Can you share knowledge
asynchronously, e.g. via a wiki?
• Note: I’m talking about regular /
recurring meetings.Ad-hoc time at a
whiteboard / similar is excellent,
encouraged.
• “Long twitch” vs “slow twitch” time
11. “I AM NOT A DESIGNER”
• “I’m not a designer because I can’t draw
anything.” That’s overly simplistic, naive.
• Meetings, for instance, are designing
people’s time, calendars, schedule.
• How do you react to a late Friday
evening or early Monday morning
meeting invitation?
• You will all be designing things at a
startup: products, user experiences, etc.
• Just that the “user” might be a colleague,
a job candidate, an external partner…
12. LEARNTHE CRAFT
• Spend time chatting with actual
designers and other specialists.
• Shadowing (or actual
apprenticeship!) is under-rated in
general.
• Take a support call, try to sell, do a
user interview, build a screen, run
a web split test, buy an ad…
• You don’t need to master the skill.
Specialists still have value. But
know enough to be credible, hire.
13. “LEVEL 5 LEADERSHIP”
• Jim Collins “Good to Great”
concept. Maybe best part of
book. (Much has aged poorly.)
• Read the whole definition, In
particular:
• Set the target at building an
enduring, world-class company
• When giving credit, look
outside the window; when
blaming, look in the mirror.
14. FINDYOURTEAMMATES
• I joined CarGurus and HubSpot for
people, not ideas.
• I’m OK with cars, OK with
marketing people like, but neither
was a passion or life-long interest
• I joined Happier and Jana for
missions more than people.
• Missions don’t have bad days, but
companies and people do.
• If I had to pick one, it’s people first.
15. TYPE II FUN?
• Every single startup has many
days where it feels like it’s going to
die.
• Some have wildly positive days,
too.
• The rare successful one is a
guaranteed rollercoaster.
• Don’t look for stability.
• Don’t do it because it’s this
decade’s sexy job.
17. HIRING
• Everyone’s job & potential
sustainable competitive advantage.
• Here, too, speed wins: pick target
# total days per candidate, make it
happen.
• Again data: track your funnel
meticulously, split-test sources, ads.
• It’s hard, takes a long time.
• Religion, Pied Piper, etc.
18. RIDINGTHE ROCKETSHIP
• If you’re lucky and the company
is growing, things will break
often.
• Separate “high quality” or
“good” problems from bad
ones.
• Question conventional wisdom.
Even old problems can be fixed
in new ways.
• “Stay hungry, stay foolish.”
19. SMALL,AUTONOMOUSTEAMS
• As small and autonomous as possible, so
they can move forward unhindered.
• Avoid inter-team dependencies as much
as you can.They shackle everyone.
• Don’t just have a designer, engineer, and
“business person.”
• Include whoever is generating revenue
(e.g. sales), whoever is marketing,
whoever is supporting the product,
etc.
• At scale: Spotify’s squads maybe?
• Avoid “conventional” shared service teams
20. AUTONOMY, MASTERY,
PURPOSE
• Watch Daniel Pink’sTEDTalk
or short video.
• This is the key to hiring and
retaining the best people.
• Design your organization
accordingly, be it a team,
department, division, or
entire company.
• Example: OKRs, budgets
21.
22. SMALL, QUICK STEPS
• Ship (software, processes,
and anything else you can)
all the time.
• Continuous Delivery is
magic.
• Forces the entire
organization to have
efficient processes and
culture.
23. PAY IT FORWARD
• The entrepreneurial
community is huge, active,
and welcoming. Reach out!
• Help people however you
can. It takes time, and it’s
not always fun, but they
remember.
• It’s also a small world.
Reputation / karma matters.
24. FINALLY: BETRUETO
YOURSELF
• Do what it takes to sleep well
at night: a clear conscience is
key.
• Don’t compromise on your
values, be they personal or
professional.
• When you do this consistently,
you have zero regrets.
• This sounds cheesy, but it’s
been crucial to me.
25.
26. QUIKFORCE (THANKS
@KEVIN)
• “Hiring movers has never
been easier.”
• Simple site + app to describe
your move, book movers
quickly and easily.
• Rapid B2C growth, now
receive B2B interest from
corporate movers.
• Thoughts?
27. JANA (THANKS @KEVIN)
• A current challenges: portal vs
constellation.
• Jana’s mission is to make the
internet free for the next billion.
• Users in emerging markets, e.g.
India, with (low end)
smartphones.
• Browsing, messaging, photos, apps:
make free in one place?
• “Chinese Mobile App UITrends”