This document provides tips for starting a business blog on WordPress. It recommends blogging to build expertise, trust, relationships and brand awareness to attract more customers. Key tips include choosing a blogging platform, knowing your audience and values, deciding on a posting frequency, and becoming a trusted resource. The document also provides examples of blog post types like how-tos, lists, reviews, answering questions, blog series, and client spotlights. It emphasizes consistent blogging over time to build content marketing and establishing a give-and-take approach through social media sharing.