Learn Copywriting and earn six figures from home.

1. Copywriting Mastery
WRITING THAT SELLS

2. Learning Objectives
1. To develop an understanding of the copywriting process
2. To analyze and identify the major components needed for creating a winning
copy
3. To be able to create customized copy for business needs

3. What is copywriting
 Selling through words
 Get people to buy something/take specific action

4. Types
 Print Copy- newspapers magazine, brochures, direct mail,
 Outdoor copywriting- billboards shelter ads, sign ads
 Online- Website, blogs, banner ads, Facebook ads, text ads ,emails
 Broadcast – Radio television,
 Brand Copy- Promotes organization or event by Names, slogans, themes etc.

5. Online Copywriting used in
 Landing Pages
 Facebook ads
 Google Ads
 Case Studies
 White Papers
 Blogs
 Website Content
 SEO Copywriting

6. Social media ads

7. Social media Ad projects

8. Landing page sample
https://instadesignpro.com/new/

9. Questions you must ask before you start
 What are you offering?
 Where are you offering?
 Who is your target audience?
 Who are the competitors?
 Why should the reader take your offer?
 What action do you want them to take?
 What is the single proposition that the copy has to communicate?

10. 3 Fundamental Rules in selling
 People do not wan to be sold but they enjoy buying
 People buy for emotional reasons
 People once they buy come up with the rationalize their emotional decisions

11. Applying AIDA
 Attention- Headline and image
 Interest- Headline and First paragraph
 Desire – third or fourth paragraph, making it seem possible/reachable
 Action- Handle objections ,compelling CTA

13. Writing Headlines
 Always write the headline first
 Health, wealth and relationships
 Add numbers
 Create curiosity
 Bold promise (included benefit)
 HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

14. High performing headlines

15. High performing headlines

16. List headlines
 3 best tools for….
 5 easy ways to…..
 4 tips to (do something) without (somethings Eg:4 tips to lose weight without
dieting

17. Question headlines
 Are You (something)- Are you struggling with your monthly payments?
 Did You Know (something)- Did you know that exercise can actually make you gain weight?
 Are They (something)- Are all digital agencies charging high prices? Here is one agency that
charges only for results!
 Have You (something)- Have you tried affiliate marketing and failed? Here is a method that
worked for my 2745 clients till date..
 Is Your (something)- Is your child confused about careers? This FREE 20 mins test can remove
any confusion

18. ‘How to’ headlines
 How to do (something) Like (something)-How to play golf like Tiger woods
 How to be (something) Without (something)-How to be a world class copywriter
from home, without spending a fortune in courses
 How to easily do (something) in (time)- How to easily rank your website in 5 days

19. High click through performance
 You Won’t Believe (something)-You won’t believe how may likes I got on Facebook with this
simple hack
 Incredible Story (something)- Incredible true story of the high school dropout who built a
stock broking empire
 Warning (something)- Warning, latest change in google algorithm will make 80% of your SEO
efforts useless
 Shocking (something)- Shocking revelation that shows how social media is not working for
small businesses
 Terrifying (something)-Terrifying new fairground ride at Blackpool. Would you get on it?
 Emotional (something)- Emotional moment when crossed six figures in my affiliate business
 Chilling (something)- Chilling new evidence of how pay per click ads drive customer away

20. Writing the Lead
 Leads to the first paragraph
 10-20% of the copy only
 Deliver the bold promise
 Introduce the idea

21. Body of the copy- Interest and desire
building
 Why are you writing this?
 What are some benefits for the reader?
 How can they obtain your product or service?
 Why should they get this product or service? Paint the picture of how they will be
affected/transformed /prospered etc. Focus on results. 3rd or 4th paragraph.

22. Help people see and feel through words
 The hot, buttery scone was so fluffy and soft that it felt as if I had bitten into a
cloud.
 The intricately carved furniture, thick velvet carpets and golden coloured beds
make the room seem as if it was prepared or a king. The magnificent luxury of the
entire place will make you feel like royalty.

23. Features Vs Benefits
 Features tell but benefits sell
 The hat has a wide brim vs Protect your eyes while walking out under the hot sun
 The clothes are made out of proprietary non-wrinkle material vs You never have to
feel embarrassed anymore for not ironing your clothes

24. Call To Action
 Subscribe now
 Learn More
 Get it today
 Include offers and discounts or special pricing

26. Ways to boost copy performance
 Use subheadings, bullet points and checklists
 Include testimonials
 Pile on benefits
 Add infographics/picture
 Include demo video
 Handle objections through FAQ

27. Summary of the process
1. Study who your audience is
2. Uncover insights from research
3. 3 Rule in selling
4. Talk about benefits(not features)
5. Start with a PUNCH
6. Write in clear and easy to understand language
7. End with clear call to action

28. A sample
 https://www.learningstrategies.com/PhotoReading/Intro1.asp

29. Exercise
 Create a flyer in word for ____________ services
 Include Headline, Body content and call to action

30. How to write Company profile/brochures/
landing pages
 Heading with bold promise
 Infographic /Picture
 Who are we?
 Services and Offers (Why choose us?)
 Team (Human connection)
 Credibility- Testimonials, Certifications/Awards, Customer reviews
 FAQ
 Call to action