Am I building the right product for my target customers? How do I build a deep understanding of my customers’ needs and wants? In this intensive clinic, Elaine Chen, a startup veteran and an MIT Senior Lecturer, will put you through a mini-bootcamp to learn practical skills to design a customer research program, and apply a variety of proven qualitative and quantitative research techniques to build knowledge of your users and economic buyers. These skills will help you stay close to your customers, and help you iterate quickly to build and scale your business from product development to customer acquisition, sales, operations and more.
This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.
Understand your customer in developing countriesElaine Chen
Customer development is critical for the success for any new product development initiative. But what if your new initiative solves a problem in a developing country? Can you really solve the problems on the ground without spending significant time living in the country where the product will be used? In this talk, we use the Playpump case study to understand why the only real way to build a sustainable venture that solves problems in developing countries is to do primary market research on the ground. We explore a few research techniques you can engage in, including interviews, observation and immersion. This talk includes interactive simulations where participants will learn valuable research techniques via an interactive exercise.
Introduction to primary market researchElaine Chen
This talk is targeted towards a technical audience (e.g. engineers and scientists) who are encountering primary market research (PMR) for the first time in their quest to build a great product that solves real life problems.
In this talk, we first explore why PMR is important, then we use a real life product example to look at how different research methodologies can be used to answer questions and validate hypotheses at different stages of the product development process. We close the talk by offering some tips and tricks to help people get started with PMR.
In this intensive 3-part workshop, we will explore specific skills that will help a startup succeed in getting high quality data from primary market research, cheaply and quickly. We will start with a quick overview of common research techniques that are critical for founders to excel in, and then jump right into in-class simulations of three techniques:
• Detailed interviews – the foundational skillset for good primary market research, especially at the discovery stage where we don’t really know what we don’t know. Knowing how to ask open ended questions without leading the witness is a critical skill to learn. We will start with a demonstration, discuss best practices, and then students will pair up to practice their interviewing skills on each other.
• Card sorting – once the startup has a good idea of the target market and the customer’s needs and wants, it’s time to brainstorm solutions. But how do you categorize and prioritize potential features? In this workshop, we will engage the entire class in a card sorting exercise to show how this low-tech method can yield high-quality data in just 5-10 minutes with a potential end user or economic buyer.
• Landing pages – for a lot of direct-to-consumer businesses, as well as some b2b businesses, decision makers and influencers can be reached on line – and there is a wealth of data you can collect with free or very cheap digital experimentation. In this segment we will show how you can set up a landing page on an experimental platform and send it off to a list of target participants to get feedback in less than 20 minutes.
In this workshop, Elaine Chen, Cummings Family Professor of the Practice in Entrepreneurship and the Director of the Derby Entrepreneurship Center at Tufts, will be talking about how to use primary market research techniques to learn about the market and customer for innovative new venture creation.
Learn to do Primary Market Research: Interviews and SurveysElaine Chen
This talk is an interactive workshop with live demonstrations and simulations. Participants will practice their interview skills as well as on-line survey design skills and learn from each other in the workshop. Novices and veterans alike will gain new skills in a group setting.
MIT-CHIEF Training Session 1: Know your Market and CustomersElaine Chen
Have a startup idea? What’s your beachhead market? What’s the total addressable market (TAM)? Have you created a customer persona? These are key concepts that you must address thoroughly before moving ahead with prototyping. Based on a rigorous and structured framework for entrepreneurship from Bill Aulet, the managing director of Martin Trust Center for MIT Entrepreneurship, this interactive workshop will provide you insights on how to conduct effective market research and identify target customers. It is the first part of MIT-CHIEF’s Disciplined Entrepreneurship Training Series - “Building bricks for the Great Wall”, which teaches you all you need to know about how to build an innovation-driven startup.
In this talk, we discuss the importance of storytelling and emotional variation in delivering a great pitch, in addition to the content that should go into a pitch.
This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.
Understand your customer in developing countriesElaine Chen
Customer development is critical for the success for any new product development initiative. But what if your new initiative solves a problem in a developing country? Can you really solve the problems on the ground without spending significant time living in the country where the product will be used? In this talk, we use the Playpump case study to understand why the only real way to build a sustainable venture that solves problems in developing countries is to do primary market research on the ground. We explore a few research techniques you can engage in, including interviews, observation and immersion. This talk includes interactive simulations where participants will learn valuable research techniques via an interactive exercise.
Introduction to primary market researchElaine Chen
This talk is targeted towards a technical audience (e.g. engineers and scientists) who are encountering primary market research (PMR) for the first time in their quest to build a great product that solves real life problems.
In this talk, we first explore why PMR is important, then we use a real life product example to look at how different research methodologies can be used to answer questions and validate hypotheses at different stages of the product development process. We close the talk by offering some tips and tricks to help people get started with PMR.
In this intensive 3-part workshop, we will explore specific skills that will help a startup succeed in getting high quality data from primary market research, cheaply and quickly. We will start with a quick overview of common research techniques that are critical for founders to excel in, and then jump right into in-class simulations of three techniques:
• Detailed interviews – the foundational skillset for good primary market research, especially at the discovery stage where we don’t really know what we don’t know. Knowing how to ask open ended questions without leading the witness is a critical skill to learn. We will start with a demonstration, discuss best practices, and then students will pair up to practice their interviewing skills on each other.
• Card sorting – once the startup has a good idea of the target market and the customer’s needs and wants, it’s time to brainstorm solutions. But how do you categorize and prioritize potential features? In this workshop, we will engage the entire class in a card sorting exercise to show how this low-tech method can yield high-quality data in just 5-10 minutes with a potential end user or economic buyer.
• Landing pages – for a lot of direct-to-consumer businesses, as well as some b2b businesses, decision makers and influencers can be reached on line – and there is a wealth of data you can collect with free or very cheap digital experimentation. In this segment we will show how you can set up a landing page on an experimental platform and send it off to a list of target participants to get feedback in less than 20 minutes.
In this workshop, Elaine Chen, Cummings Family Professor of the Practice in Entrepreneurship and the Director of the Derby Entrepreneurship Center at Tufts, will be talking about how to use primary market research techniques to learn about the market and customer for innovative new venture creation.
Learn to do Primary Market Research: Interviews and SurveysElaine Chen
This talk is an interactive workshop with live demonstrations and simulations. Participants will practice their interview skills as well as on-line survey design skills and learn from each other in the workshop. Novices and veterans alike will gain new skills in a group setting.
MIT-CHIEF Training Session 1: Know your Market and CustomersElaine Chen
Have a startup idea? What’s your beachhead market? What’s the total addressable market (TAM)? Have you created a customer persona? These are key concepts that you must address thoroughly before moving ahead with prototyping. Based on a rigorous and structured framework for entrepreneurship from Bill Aulet, the managing director of Martin Trust Center for MIT Entrepreneurship, this interactive workshop will provide you insights on how to conduct effective market research and identify target customers. It is the first part of MIT-CHIEF’s Disciplined Entrepreneurship Training Series - “Building bricks for the Great Wall”, which teaches you all you need to know about how to build an innovation-driven startup.
In this talk, we discuss the importance of storytelling and emotional variation in delivering a great pitch, in addition to the content that should go into a pitch.
MEMSI January 2018: Making Money Part 1Elaine Chen
Making Money Part 1 - includes key concepts from Disciplined Entrepreneurship framework, Themes 3 (how does your customer acquire your product) and 4 (how do you make money off your product)
In this brief talk, we explore the content that needs to be included in a 10 minute startup pitch to earn a follow on meeting with investors. We talk about how to capture the imagination of the audience in the first 60 seconds, the art of using imagery versus text, and discuss other best practices.
MEMSI June: Primary Market Research Skills ClinicElaine Chen
In this interactive workshop, we explore the detailed interview, the card sorting technique and digital experimentation, three foundational skills for primary market research in a startup setting.
Introduction to Primary Market ResearchElaine Chen
In this talk, we follow the early journey of Aavia, an MIT femtech startup, and learn how they used best practices to conduct primary market research in three areas: Discovery research, solution research, and willingness to pay. We wrap up the session with an in-class exercise to practice the technique of open ended interviews.
MEMSI June 2018: Primary Market Research WorkshopElaine Chen
We practice two key primary market research skills: Card sorting, and landing page tests. We then open it up for discussion about how to conduct primary market research effectively under limited resources and tremendous time pressure.
Sample discussion guide for a detailed interview. Note that this is to help researchers organize their thoughts. The discussion guide is never meant to be used as a questionnaire or to structure the conversation point by point. Open ended discussions are the right way to go.
Disciplined Entrepreneurship: How does your Customer Acquire Your Product? Ho...Elaine Chen
In this class, we will explore how your paying customer acquires your product. We will examine the entire buying process and identify all decision makers (economic buyer, champion, influencers, veto powers, end users) who are involved in any way in the decision to buy. We will look at the decision making process for buying this product. We will look at go-to-market strategies and business models / pricing strategies that allows you to monetize your product. We will in particular look at the importance of having a recurring revenue stream for hardware products that have a connected things / IoT component.
How to Prepare for Investment (14/7/16)Matt Rutter
Matt Rutter, Co-Founder of investment and consulting firm Kingdom Paradigm, shares his insights on what steps entrepreneurs should take PRIOR to approaching an investor for funding. The key: 1) Define a specific target customer with a specific problem, 2) Prove the target customer is willing to pay for your solution, and 3) Forecast a clear ROI or exit strategy.
Disciplined Entrepreneurship: What can you do for your customer?Elaine Chen
In this class, we will explore how, given a target market and chosen user persona, we can come up with a solution that solves these problems and meets the needs and wants of the customer. We will discuss how to come up with ways to develop high level product concepts that can be tested in the field. We will cover hypothesis testing techniques, including classical quantitative techniques like usability benchmarks as well as modern techniques such as the use of landing pages to test product interest and purchase intent.
Primary Market Research in Emerging MarketsElaine Chen
In this interactive workshop, we explore best practices in performing primary market research in an emerging/frontier market where the researchers themselves may not speak the language or know the culture or use case.
In this interactive talk designed for first time entrepreneurs, we explore the three basic classes of business models: Transaction based, subscription based and advertising based. We explore why recurring revenue streams are important, and go into a deep dive about the Atlassian case study as an example of a successful SaaS business. We conclude by looking at the basic components of a 5 year forecast model with examples drawn from different types of industries.
Reasons to use hypotheses for your design research, where hypotheses fit within Design Thinking/Lean UX, a framework to formulate stronger hypotheses and some hypotheses examples.
Prototyping Chat Bots: Designing the Details that MatterStuart Wiener
On the surface, chat bots seem simple. In reality, designing a conversation is particularly hard: it needs nuance and care to be effective. This talk covers why designing conversation is difficult, what details need to be thought of and how to use lean startup to tackle the problem.
At every job fair, there's a company missing: yours. Here's a quick look at the types of companies you might start (pursuing scale, reliability, or freedom) and how to get started.
Book coming soon at http://startupcareerguide.com
Founders Institute - Mentor Presentation on Research, Customer Development an...Humphrey Laubscher
This presentation give an overview of the history of Lean Startup including Steven Blank with Customer Discovery, Eric Ries with Lean Startup and Ash Maurya with Lean Canvas. I then give some example for finding early adopters and how to measure and track customer interviews.
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
MEMSI January 2018: Making Money Part 1Elaine Chen
Making Money Part 1 - includes key concepts from Disciplined Entrepreneurship framework, Themes 3 (how does your customer acquire your product) and 4 (how do you make money off your product)
In this brief talk, we explore the content that needs to be included in a 10 minute startup pitch to earn a follow on meeting with investors. We talk about how to capture the imagination of the audience in the first 60 seconds, the art of using imagery versus text, and discuss other best practices.
MEMSI June: Primary Market Research Skills ClinicElaine Chen
In this interactive workshop, we explore the detailed interview, the card sorting technique and digital experimentation, three foundational skills for primary market research in a startup setting.
Introduction to Primary Market ResearchElaine Chen
In this talk, we follow the early journey of Aavia, an MIT femtech startup, and learn how they used best practices to conduct primary market research in three areas: Discovery research, solution research, and willingness to pay. We wrap up the session with an in-class exercise to practice the technique of open ended interviews.
MEMSI June 2018: Primary Market Research WorkshopElaine Chen
We practice two key primary market research skills: Card sorting, and landing page tests. We then open it up for discussion about how to conduct primary market research effectively under limited resources and tremendous time pressure.
Sample discussion guide for a detailed interview. Note that this is to help researchers organize their thoughts. The discussion guide is never meant to be used as a questionnaire or to structure the conversation point by point. Open ended discussions are the right way to go.
Disciplined Entrepreneurship: How does your Customer Acquire Your Product? Ho...Elaine Chen
In this class, we will explore how your paying customer acquires your product. We will examine the entire buying process and identify all decision makers (economic buyer, champion, influencers, veto powers, end users) who are involved in any way in the decision to buy. We will look at the decision making process for buying this product. We will look at go-to-market strategies and business models / pricing strategies that allows you to monetize your product. We will in particular look at the importance of having a recurring revenue stream for hardware products that have a connected things / IoT component.
How to Prepare for Investment (14/7/16)Matt Rutter
Matt Rutter, Co-Founder of investment and consulting firm Kingdom Paradigm, shares his insights on what steps entrepreneurs should take PRIOR to approaching an investor for funding. The key: 1) Define a specific target customer with a specific problem, 2) Prove the target customer is willing to pay for your solution, and 3) Forecast a clear ROI or exit strategy.
Disciplined Entrepreneurship: What can you do for your customer?Elaine Chen
In this class, we will explore how, given a target market and chosen user persona, we can come up with a solution that solves these problems and meets the needs and wants of the customer. We will discuss how to come up with ways to develop high level product concepts that can be tested in the field. We will cover hypothesis testing techniques, including classical quantitative techniques like usability benchmarks as well as modern techniques such as the use of landing pages to test product interest and purchase intent.
Primary Market Research in Emerging MarketsElaine Chen
In this interactive workshop, we explore best practices in performing primary market research in an emerging/frontier market where the researchers themselves may not speak the language or know the culture or use case.
In this interactive talk designed for first time entrepreneurs, we explore the three basic classes of business models: Transaction based, subscription based and advertising based. We explore why recurring revenue streams are important, and go into a deep dive about the Atlassian case study as an example of a successful SaaS business. We conclude by looking at the basic components of a 5 year forecast model with examples drawn from different types of industries.
Reasons to use hypotheses for your design research, where hypotheses fit within Design Thinking/Lean UX, a framework to formulate stronger hypotheses and some hypotheses examples.
Prototyping Chat Bots: Designing the Details that MatterStuart Wiener
On the surface, chat bots seem simple. In reality, designing a conversation is particularly hard: it needs nuance and care to be effective. This talk covers why designing conversation is difficult, what details need to be thought of and how to use lean startup to tackle the problem.
At every job fair, there's a company missing: yours. Here's a quick look at the types of companies you might start (pursuing scale, reliability, or freedom) and how to get started.
Book coming soon at http://startupcareerguide.com
Founders Institute - Mentor Presentation on Research, Customer Development an...Humphrey Laubscher
This presentation give an overview of the history of Lean Startup including Steven Blank with Customer Discovery, Eric Ries with Lean Startup and Ash Maurya with Lean Canvas. I then give some example for finding early adopters and how to measure and track customer interviews.
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
Customer Discovery: Validating New Product OpportunitiesProductPlan
Product teams and startups can use customer discovery to validate new product opportunities. This presentation was conducted by Jim Semick from www.productdiscovery.com at University of California Santa Barbara at the Bren School in the New Venture Opportunity Analysis course (ESM 256B, Winter 2013).
Like this? Want to see more? Visit www.productdiscovery.com
21 ноября Боб Дорф - всемирно известный предприниматель, гуру Силиконовой долины и соавтор бестселлера "Стартап: настольная книга основателя", переведенного на 19 языков мира, - провел семинар-практикум в Инновационном центре "Сколково". Он рассказал о методологии «развития клиента» и о том, как создать новую компанию и продукт и успешно вывести его на рынок. Сам Боб Дорф уже вывел 7 компаний на IPO, а свой первый бизнес начал в возрасте 12 лет.
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
Customer Development - Lean Startup Challenge Boston 2013GYK Antler
This presentation was given to the participants in Boston's 2013 Lean Startup Challenge on day 1 of bootcamp by Brian Gladstein of Explorics. Our teams had filled out their Lean Canvas, so this session and workshop was designed to help them put together a plan for generating hypotheses and conducting interviews to validate the elements of their canvas. Topics covered:
- Finding the gaps in your lean canvas
- Introducing the concept of customer development as a way to fill those gaps
- What is problem-solution fit
- What is product-market fit
- Creating hypotheses for customer discovery
- Segmenting your target customers
- Prepping for customer interviews
An introduction to the heart, mind, and soul of Product Management: Customer Obsession, Metrics, and Product Sense. Presented at Product School Bellevue.
User Experience Design Final Presentations : Including topics like AI Artificial Intelligence, Charities, Business Coaching, Medical Doctor Appointments, Magazines, Opal, Education, Vaping, Pole Dancing, Magazines, Hackathons and Location Based Tracking and more.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Soda research @ ProductTank meetup: Get customer insights with minimal effortPieter Koenis
How can you understand your customers, if you never talk to them? You don't.
At Soda studio we believe gathering customer insights needs to be an integrated process in your daily business to really understand your customers.
We shared our insights at the ProductTank meetup on how you can do this with minimal effort.
User research: Uncovering compelling insights through interviewsSteve Portigal
Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because it’s based on skills we think we have (talking or even listening) and it’s not taught or reflected on.
In this workshop, we’ll consider how to frame the problem, when to use research in the design process, and the tactics for setting up a successful study. We will focus in detail on the interview itself, reviewing detailed techniques for listening and asking questions, then conclude with an engaging exercise to bring these best practices to life.
This workshop will show you how to:
Integrate mixed methods of research into solving a problem.
Develop increased empathy, a critical facet to meaningful interviews.
Derive useful results from interviews once you get participants to open up.
How to Create Easy and Effective Buyer Personas with a ChecklistFilestage
One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas.
Similar to Primary Market Research Skills Clinic (20)
Jumbo Cafe: Building the right solution with Dr. Sanna GaspardElaine Chen
Professor Elaine Chen, Director of the Derby Entrepreneurship Center at Tufts, will be joined by Sanna Gaspard, Ph.D., CoFounder & CEO of Rubitection in an interactive workshop on how to build the right solution that solves the right problems for your target customers. We will cover how to describe your solution concept so it speaks to your customers, how to think about your competitive advantage and how to position your solution so it is different and better than the alternative. We will use Sanna's company, Rubitection, a medical devices company, as a case study to see how these frameworks and skills apply in real life.
Jumbo Cafe "Innovating with Impact": Choosing Problems Worth SolvingElaine Chen
You are passionate about making a difference in the world – but there are so many problems you could solve. Which problem should you start with? How do you find your passion? Join Professor Elaine Chen, Director of Derby Entrepreneurship Center, in a fast-paced ideation session to find problems worth solving. We will use problem prompts to guide you through a brainstorming session to come up with problems worth solving, and give you tools to choose one to start with. You will also learn to use a virtual whiteboarding tool to facilitate your own brainstorming process and collaborate with others in real time. Open to all.
At the Derby Entrepreneurship Center, we develop an entrepreneurial mindset and skillset among Tufts students, alumni, faculty, staff and community members. We empower you to embrace your purpose and become impactful leaders through an innovative and entrepreneurial approach.
Introduction to the Tufts Entrepreneurship Center - we help Tufts students, alumni and community members acquire an entrepreneurial mindset and skillset
Antifragile: Entrepreneurial Thinking in a Rapidly Changing WorldElaine Chen
In this talk, we explore the concept of "Antifragility" - the ability to survive and thrive under stress, becoming stronger and better than before a crisis. We explore how entrepreneurs fundamentally have to be antifragile, and how we might adopt this mindset and help others in our organizations to do the same.
In this talk, Elaine dispells three myths about robots taking jobs from humans, and reflects on the future of work with robots and humans working in collaboration.
MEMSI 2019: Disciplined Entrepreneurship overview | Building a Winning TeamElaine Chen
We review the Disciplined Entrepreneurship framework which helps entrepreneurs approach venture building in 3 phases: Defining who the customer is, deciding what they can do for the customer, and figuring out how to make money. We then talk about how to build an effective team, including roles and responsibilities, effective team process and conflict resolution.
Introduction to Disciplined EntrepreneurshipElaine Chen
In this talk, we follow the story of Spyce, an MIT startup featuring restaurants with a robot kitchen, and look at how they navigated the key themes in Disciplined Entrepreneurship: Who is your customer, What can you do for your customer, and Making Money.
In this lighthearted talk, Elaine looks at what's changed between when she graduated from MIT and when fresh graduates will hit the workforce next June - and discusses strategies for smaller companies, or companies that are not in one of the tech hubs, to attract MIT talent to go work for them.
In this ideation workshop, we start with a warmup exercise to practice the following skills: Structured independent brainstorming with sticky notes, the "check-in" method of team discussion and sharing, and the process of organizing sticky notes into categories. In the second part, we ideate problems each person wants to solve in the FinTech realm, and go through the check-in process for sharing. Participants then classify the ideas, down select to 2, then practice the "yes, and" rule in building on those 2 ideas.
In this two-part workshop, we first explore what makes a good founding team, and invite participants to reflect on what roles (hacker, hipster, hustler) they prefer and what skills they bring to the table. We further invite them to think about what they are passionate about. In the second part of the workshop, we explore the importance of defining clear roles and responsibilities, and go through Harvard University Professor Linda Hill's 5 key takeaways for good team process.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. PRIMARY MARKET RESEARCH
SKILLS CLINIC
Elaine Chen, Founder, ConceptSpring; Senior Lecturer, MIT Sloan School of Management;
Entrepreneur in Residence, Martin Trust Center for MIT Entrepreneurship
2.
3. WHAT WE ARE GOING
TO DO TODAY
• 5 minute exercise
• Crash course on PMR
• Exercise 1: Detailed interview
• Exercise 2: Card sorting
• Exercise 3: Landing page
• Discussion
4. 5 MINUTE EXERCISE
• Name
• What they do
• What does “PMR” mean to them
• What PMR have they done in the past,
and for what types of projects
7. “THERE ARE NO
FACTS INSIDE
THE BUILDING,
SO GET THE
HECK OUTSIDE.”
Steve Blank
Entrepreneur, Author,
Stanford Professor
Imagecredit:entrepreneur.com
21. STAGES OF A NEW VENTURE
1 52 3 4 6
“Is there a
there there?”
Understanding
the customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model & pricing
Measuring customer
satisfaction
22. BEFORE AND AFTER
1 52 3 4 6
“Is there a
there there?”
Understanding
the customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model & pricing
Measuring customer
satisfaction
23. PROBLEM RESEARCH VERSUS
SOLUTION RESEARCH
1 52 3 4 6
Understanding
the customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model & pricing
Measuring customer
satisfaction
Problem research
Solution research
“Is there a
there there?”
24. DIFFERENT TOOLS ARE BETTER AT
ANSWERING DIFFERENT QUESTIONS
1 52 3 4 6
Understanding
the customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model
Measuring customer
satisfaction
“Is there a
there there?”
26. 1 52 3 4 6
Defining the
problem
Understanding the
customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model & pricing
Measuring customer
satisfaction
29. CLASSIC PROCESS FOR USER-
CENTERED DESIGN
1 52 3 4 6
Understanding
the customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model
Measuring customer
satisfaction
“Is there a
there there?”
31. 1 52 3 4 6
Understanding
the customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model & pricing
Measuring customer
satisfaction
“Is there a
there there?”
32. QUALITATIVE BLENDS INTO
QUANTITATIVE
1 52 3 4 6
Understanding
the customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model
Measuring customer
satisfaction
“Is there a
there there?”
34. 1 52 3 4 6
Understanding the
customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model & pricing
Measuring customer
satisfaction
“Is there a
there there?”
36. “CURRENCY”: PURCHASE
INTENT VALIDATION
• Pre MVP examples:
• Email address for wait list
• Scheduled meeting with stakeholder
• Letter of intent (LOI)
• Preorder (Credit card – or issued PO)
• …
• Post MVP examples
• Paid beta
• …
Imagecredit:jibo.com
37. 1 52 3 4 6
Understanding the
customer
Developing the
solution
Testing the go-to-
market strategy
Testing the biz
model & pricing
Measuring customer
satisfaction
“Is there a
there there?”
USE EVERY TRICK TO ANSWER
THIS BURNING QUESTION
42. PRO-TIPS
• ”Tell me about the last time…”
• “Tell me about how you…”
• ”Tell me the story of…”
• ”You said XXX. Tell me more?”
• “Why?” | “Why not?”
• …
• TALK LESS, LISTEN MORE
42
43. SIMULATION: PRETEND
THIS IS YOUR IDEA.
43
Imagecredit:bluesmart.com
• ”Tell me about the last time…”
• “Tell me about how you…”
• ”Tell me the story of…”
• ”You said XXX. Tell me more?”
• “Why?” | “Why not?”
• …
• TALK LESS, LISTEN MORE
45. WHY INTERVIEWS
WORK
• Best choice when you don’t know what
you don’t know
• Excellent ROI for time invested
• Gives your customers a face and a name
• Learnings will help you with future
research (qualitative or quantitative)
45
47. PRO-TIPS
• Make the features as small as possible
• Run the card sorting in 2 stages:
• Elimination
• Prioritization
• Ask the test subject to keep talking while
sorting – and take notes along the way
• KEEP IT MOVING!
47
48. SIMULATION: 5 MINUTE
PREP
• Brainstorm 15 features
• Write down 1 feature per card
• Make the features as separate as possible
• KEEP IT MOVING!
51. WHY CARD SORTING
WORKS
• Fast and cheap
• Behavioral, not conversational
• Not possible to lead the witness
• Data even with shy subjects
• 2 for 1 technique with debrief!
51
53. A TYPICAL LANDING PAGE
EXPERIMENT
53
Design landing
page(s) with a
call to action
State the
hypothesis
Design an
experiment
Send out
landing page to
suspects
Wait for results
to come in
Analyze sales
funnel metrics
Persevere or
pivot?
54. THE ANATOMY OF A
LANDING PAGE
EXPERIMENT
• The landing page itself
• Test objectives
• Currency
• Call to action
• Threshold
• Marketing
Image credit: http://www.disruptiveadvertising.com/
55. PRO TIPS
• Treat it like an ad
• 2 types of Calls to Action (CTA)
• Interest: “Learn more”
• Purchase intent: “Buy now”
• 2 kinds of tests
• Normal user behavior: Good design
• Level of pain: Bad design
• Marketing: Email / Social / …Image credit: http://www.disruptiveadvertising.com/
56. SIMULATION: LANDING
PAGE TEST
• The landing page itself
• Test objectives
• Currency
• Call to action
• Threshold
• Marketing
58. WHY LANDING PAGES
WORK (IF APPLICABLE)
• Behavioral, not conversational
• Currency is the best proof
• Forces conversation on go-to-market
• Exercises end to end workflow
• Yields funnel metrics
• Note: Only works if test subjects are
on line (yes, there are still offline
humans)
61. PMR, PROCTER AND
GAMBLE STYLE
• Expensive (hundreds of
thousands of $ and up)
• Long (3-9 months)
• Often done in conjunction
with an agency
61
Image credit: continuuminnovation.com
62. PMR, STARTUP STYLE
• Cheap
• Fast
• DIY. NOT rocket science.
You can do this.
62
63. “THERE ARE NO
FACTS INSIDE
THE BUILDING,
SO GET THE
HECK OUTSIDE.”
Steve Blank
Entrepreneur, Author,
Stanford Professor
Imagecredit:entrepreneur.com
64. WHAT WE TALKED
ABOUT TODAY
• Crash course on PMR
• Exercise 1: Detailed interview
• Exercise 2: Card sorting
• Exercise 3: Landing page
64
65. LEARNING MORE
• “Talking to Humans” E-book - Giff
Constable
• UX for Lean Startups: Faster,
Smarter User Experience Research
and Design – Laura Klein
• Resources section of ConceptSpring
website - Elaine Chen
• Templates and samples – Elaine Chen
65