This document provides several ideas for business blogging, including using blogging to build credibility, provide instant feedback, and gain free marketing. It suggests blogging about industry trends and insights, piggybacking on breaking news, creating announcement posts compiling links, linking to or commenting on original videos, using photos to tell stories, reviewing books/services/products, creating top ten lists, and guest blogging on other sites to boost SEO and credibility. The overall message is that blogging can help control a business's message, bring more visitors to its website, and position the business as a solution by solving problems.