The document outlines strategies for utilizing autoresponders to engage clients through automated email sequences, emphasizing trust-building and expertise positioning. Key points include the importance of a strong call to action, diverse content formats, and customer-focused communication. It also highlights the potential revenue from building a customer database and leveraging it for promotions and product launches.

1. Autoresponder Crusher
The Silent Salesman

2. What is an autoresponder?
A sequence of emails sent to your clients automatically.

3. WHY CREATE A WHITE PAPER
Most people come & go.
Capture your prospects’ email address
Build trust and rapport
Position yourself as an expert
These create a law of reciprocity:
- you give them something, they accept &
give you a micro commitment.
Example: The SEO Manifesto

4. HOW TO CRAFT ONE
healthy
dog food
top
adventure
spots
best theme
parks for kids
bicyclefriendly cities
best companies
to work for 2013
Get inside the The key here is to always remember that
customer’s head. it’s about them, not you.

5. Magic numbers: 3, 5, & 7
From a copywriting POV, these are the numbers
that seem to stick out for people.

6. Introduce your
business at the end.
Remain brief but provide contact
information, as well as expectations
with regard to future communication.
And remember, here at
MSS, we treat your
business like it’s ours!
Work with us and you’ll
get the results you’ve
always wanted.

7. Remember
the Call to Action.
You want to convert people when
they’re reading your email/report.
Start growing
your business.
SUBSCRIBE
TODAY!

8. PROMOTE THE HECK OUT OF IT
To do this:
Develop a system to capture names: you can
do it self-hosted or via third party solutions.
> SELF-HOSTED: ideal for small
businesses with a small group of clients
> THIRD PARTY: aweber.com
getresponse.com
Make them an offer: “Enter your name and
email address to get this free report.”
Place a well-designed graphic to draw the
client’s eyes to the text.
Have a link to it on all pages/ above the fold.

9. AUTOMATIC SALES MACHINE
SEQUENCE
Free Report
Who We Are
Services We Offer
Can I help?
Testimonials
Good Content
Make them an offer
Keep adding content
Get 12 months worth
DAYS
1 day
3 days
6 days
7 days
10 days
14 days
18 days
Keep it casual. Send something
to break the mold of all the
messages you’ve sent.
You don’t want to keep
pitching; you want to make
sure you’re providing valuable
content.
Every couple weeks
A series of emails to enable you to get to know your client better.

10. EMAILS THAT CONVERT
How to
write
emails
that
convert:
> Use multi-modes: text, audio, video, PDF
- Everybody consumes data in different
ways. Some people are visual, some are
auditory, others are kinesthetic.
> Write in conversational/personal tone.
- Write as if you’re writing to a friend.
> Keep it short and to the point.
> Read it aloud and then reread it.
> Optimize your landing page.
- When you’re sending a client to specific
links, think about where they’re landing,
and make sure there’s something that will
guide them/ match your message.

11. ANATOMY OF AN EMAIL
@
From
Subject:
- Anything that hooks them in.
Personalization {firstname}
Link at the top, bottom, & middle
Call to Action
Using “=====”
64 characters long

12. EXAMPLE
Catchy headline
Call to Action

13. DATABASE GOLDMINE
Why build
a database?
It’s where
the money is.

14. Once you’ve got
your prospects &
buyers, you can:
> Survey your list
> 4-day cash machine
- send 4 emails that come with
irresistible offer; could be
bonuses or bundled offers.
> Hold product launches
> Offer affiliate promotion

15. FIND AN EXPERT OR BE AN EXPERT
Set up a blog in the niche
Interview the expert
Record a seminar at breakeven
Get video testimonials on the day itself
Create a product
Do a product launch
- You don’t need high quality products, but
that’s only because there’s no competition.
Use snippets from the course to promote
on YouTube

16. EXAMPLES
Triple Your Trading
Profits - Course
✓
✓
✓
✓
✓
Stuart McPhee
Recorded seminar (37 people)
Created DVDs
Product Launch
- Sold 113 copies at $340 each
Used snippets of the seminar &
uploaded them to YouTube
We’re creating a product here &
we did it last workshop.

17. Online Trading Mastermind
(OTM) Product Launch
Key steps taken:
✓ Building a list or tapping a database
✓ x3 pitch-free content videos
✓ x1 selling the high end product
✓ OnlineTradingMastermind.com
✓ Video 1 = 2400 (15% watched through)
✓ Video 2 = 1400 (10% watched through)
✓ Video 4 = 2500
✓ 22 x $1697

18. There’s money in creating
info-based products.

19. ACTION PLAN
Download our
whitepaper
and write yours.
Set up opt-in
Create email series
Survey your list.
Need help? Visit:
www.melbourneSEOservices.com

20. Want to learn more about
how autoresponders work?
Visit:
www.melbourneSEOservices.com