This document summarizes the responses from an audience survey after a screening of a short film. Some key findings include:
- The audience was mixed gender with 19 males and 21 females. Both genders reacted positively.
- The ages of the audience ranged from 19-25 as intended.
- Audience impressions of the film changed as it progressed and became more emotional. The characters developed over time.
- Most of the audience enjoyed the film and would pay £3-8 to watch it. They felt it fit the psychological thriller genre.
- The ending was surprising to most but predictable to some. They correctly identified the target audience as 18-25 year olds.
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Screening Feedback
1. Question1: What isyour gender?
We handedourquestionnaire tothe firstfortypeople whocame toour filmscreening.19were male
and 21 were female.Thisrepresentshow we screenedourfilmtoanaudience of mixedgender,as
our targetaudience isn’tgenderspecific.Havingbothmales andfemalespresentatour film
screeningmeantthatwe couldevaluate whetherwe are targetingthe rightaudience byincluding
bothmalesand femalesfromthe reactionsof eachgender. Onthe whole,bothgendersreacted
positivelytothe followingquestions,suggestingthatwe are rightto target bothgenders.
Question2: Please write yourage inthe box
Thispie chart representsthe differentagesof people whocame toourfilmscreening.Aswe only
invitedpeople fromwithinourtargetaudience (19-25mixedgender),the differentagesare limited.
However,thisdoesshowthatwe screenedtoall of the differentageswithinourrange.
Male
Female
19
20
21
22
23
24
25
2. Question3: What were yourfirstand lastimpressionsof the shortfilm?Didtheychange asthe film
wenton?
Here are some examplesof the commentswe received:
“Interestingtwistinthe middle,impressionschanged.Itseemedlightatfirstbutitwas actuallyquite
emotional.”
“Confused/curiousthenanemotional ending.”
“Beginningseemedtobe aboutan adventure butthe endwasmore aboutfather-daughter
relationships.”
“Definitelygrabbedmyattentionwhenmore informationwasgiven.The charactersgrew
throughout.”
“Confusingatfirst.Sinisteratthe end.”
“Last impressionwasgood!”
“At first,Ithoughtthe quality wasgreatand itlookedveryprofessionalthroughout.Throughoutthe
filmIstartedto become more engrossedandsaw how complex andcaptivatingthe storyline was.”
“In the beginningthe soundwasquite grainy(notclear) soitwasn’tas intriguingbutthe sound
qualitysoonimproved”[Thisisbecauseof a problemwith thespeakerwhen we started the film
initially, rather than a problemwithin the actualfilm].
“Veryprofessional andwell planned.Goodfacial expressions;made itrealistic.Confidentactorsbut
Eve is a bitquietand needstobe a bit more clear.Interestingstoryline.Keepsthe audience
thinking.”
“The filmstartedoff slowandthe plotwasnot definitebutafew minutesinitbecame clear.”
“I thoughtit wouldbe lightheartedbutitwasactuallysadand emotional andunpredictable.”
These responsesindicate thatgenerally,ouraudience gotthe impressionwe wantedthemtoabout
the changingmood.There are alsosome criticismswhichwe canworkon and incorporate intoour
short film.
Question4: Didyou enjoythe film?
The feedbackwe receivedindicatedthateveryonewhocame toour screeningenjoyedourfilm.We
are veryproudof thisresultasit demonstratesthatwe have achievedouraim, whichwasto
entertainourtargetaudience.Thisfurtherindicatesthatwe chose the righttargetaudience to
marketour shortfilmat.
Did you enjoy the
film? Yes
Did you enjoy the
film? No
3. However,mostof the people whoattendedourscreeningwere people we know andthismeans
that our feedbackcouldbe somewhatbiased.However,we didtryto combatthisissue byputting
up posterstoinvite peoplethatwe didn’tknow aswell.
Question5: Doesthe filmfitthe genre of a psychological thriller?
The graph above showsthat the majorityof our audience agreedthatourshortfilmfitswithinthe
genre of a psychological thriller,indicatingthatwe have beensuccessfulinincludingcodesand
conventionsof psychological thrillerswithinourshort.Nobodycompletelydisagreedwiththe genre
classificationof ourfilm,althoughone persondidthinkthatit didn’treallyfitintothe genre.
However,thisisa minority.
Question6: Howmuch wouldyoupay to watchthisfilm?
Thischart showsthateveryone whocame toour filmscreeningwouldpaytowatch ourfilm.
Generally,theyindicatedthattheywouldpaybetween£3 and£8. This issomethingwe would
considerif we were marketingourfilmtocinemas.
0 10 20 30 40
Definitely
Slightly
Not Really
Not at all
£1
£2
£3
4
£5
£6
£7
£8
£9
£10
4. Question7: What particularcharacter traitsdidyou notice fromeachof ourcharacters?
Richard Eve David
Kind,honest,compassionate,
nice,caring
Scared,vulnerable Upset,mourning,lonely,angry
Decisive,caring,chatty Mysterious,regretful Erratic, spontaneous,angry
Confident,loudandclear,good
facial expressions,confused,
upset
Good facial expressions,
confident,vulnerable,lost,
quiet
Upset,hurt,angry, confused
Bewildered,innocent,genuine Timid,reserved Upset,hurt,angry
Confused,caring,thoughtful Lost, vulnerable,young Angry,caring,protective
Confusion,cares Quiet,white dress –symbolic Confusion,angryatloss
Friendly,concerned Unusual,creepy(sorry),
regretful
Lonely,upset
Shifty,caring Naïve,lost Distressed
Curious,innocent,genuine,
caring
Mysterious,concerned Upset,lonely,angry,self-blame
Kind,caring,bewilderedby
situation
She seemeddistantand
unwillingtoconverse withthe
driver
Stressed,slightlysensitive,
unorganisedanddepressed
Caring,concerned,kind Lonely, strong,apologetic Angry,lonely,sad,loving
Question8: Was the endingpredictable?
Thisgraph representsthe 10 people thatthoughtourendingwaspredictable,againstthe 30 that
didn’t.Thisisencouragingforusbecause the longestsectionof ourfilmisspentbuildingitup tothe
ending,soitis importantthatit isshockingforour viewers,asthisiswhatwill be entertainingfor
our audience andwhathelpsourfilmtofitintothe genre of psychological thriller.
Yes
No
5. Question9: What do you thinkthe targetaudience forour shortfilmshouldbe?
Most of our audience agreedthatthe targetaudience thatwe have chosen forour shortfilmis
suitable,eventhoughtheyweren’taware thatwe hadchosenthistargetaudience (unlessthey
figureditoutfrom the poster). Thisisencouragingbecause itfurtherindicatesthat we are targeting
the right demographic.
Question10: What do youthinkthe age ratingof the filmshouldbe?
The majorityof our target audience thinkthatthe filmshouldhave aratingof 12A fromthe BBFC.
Thisis inline withthe ratingwe feel isappropriate becauseof the use of moderatelybadlanguage.
12 to 18
19 to 25
26 to 32
33 to 39
40+
U
PG
12A
12
15
18
6. Most othersthoughtthe rating shouldbe lower,buttostickto the BBFC guidelineswe can’tmake it
any lowerbecause of the badlanguage.Some peoplefeltthe ratingshouldbe higher,although
nobodysuggestedthatitshouldbe higherthanan18. This couldbe because theyfeltthatthe
conceptsdealtwithwithinthe filmare toomature fora youngaudience,oritcouldbe because of
howbad theyperceive the language tobe.We feel thatwe have chosenanappropriate rating.A
ratingany higherwouldbe unnecessaryasitcouldrestrictouraudience somewhat(althoughnot
our targetaudience) andthe bannedcontentinthe nextcategoryup(12) isn’trelevanttoourshort
film.
Question11: Whendo youthinkthe filmwasset?
The resultsto thisquestionare encouragingbecauseitindicatesthatourcolourgradinghasbeen
somewhatsuccessful. However,the factthatsome people thinkitwassetinthe morning(5) means
that our colourgradingstill needswork. Those whothinkthatitissetin the afternoon(8) aren’ttoo
far off,butagain,thisindicatesthatthere isroom forimprovement.
Morning
Afternoon
Late Evening
![Question3: What were yourfirstand lastimpressionsof the shortfilm?Didtheychange asthe film
wenton?
Here are some examplesof the commentswe received:
“Interestingtwistinthe middle,impressionschanged.Itseemedlightatfirstbutitwas actuallyquite
emotional.”
“Confused/curiousthenanemotional ending.”
“Beginningseemedtobe aboutan adventure butthe endwasmore aboutfather-daughter
relationships.”
“Definitelygrabbedmyattentionwhenmore informationwasgiven.The charactersgrew
throughout.”
“Confusingatfirst.Sinisteratthe end.”
“Last impressionwasgood!”
“At first,Ithoughtthe quality wasgreatand itlookedveryprofessionalthroughout.Throughoutthe
filmIstartedto become more engrossedandsaw how complex andcaptivatingthe storyline was.”
“In the beginningthe soundwasquite grainy(notclear) soitwasn’tas intriguingbutthe sound
qualitysoonimproved”[Thisisbecauseof a problemwith thespeakerwhen we started the film
initially, rather than a problemwithin the actualfilm].
“Veryprofessional andwell planned.Goodfacial expressions;made itrealistic.Confidentactorsbut
Eve is a bitquietand needstobe a bit more clear.Interestingstoryline.Keepsthe audience
thinking.”
“The filmstartedoff slowandthe plotwasnot definitebutafew minutesinitbecame clear.”
“I thoughtit wouldbe lightheartedbutitwasactuallysadand emotional andunpredictable.”
These responsesindicate thatgenerally,ouraudience gotthe impressionwe wantedthemtoabout
the changingmood.There are alsosome criticismswhichwe canworkon and incorporate intoour
short film.
Question4: Didyou enjoythe film?
The feedbackwe receivedindicatedthateveryonewhocame toour screeningenjoyedourfilm.We
are veryproudof thisresultasit demonstratesthatwe have achievedouraim, whichwasto
entertainourtargetaudience.Thisfurtherindicatesthatwe chose the righttargetaudience to
marketour shortfilmat.
Did you enjoy the
film? Yes
Did you enjoy the
film? No](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)