Our target audience

1. How did we attract our target
audience

2. • To find what would scare our target audience
we would created a survey on survey monkey.
• The demographic features of their age, gender
and occupation helped us to discover who
would really want to watch our film and who
we should focus on scaring as its such a niche
genre.
• We sent our survey to 30 people of all gender
and class.

3. Gender
Female
Male
Other
Rather not say
Where do you shop
Lidl
Waitrose
Tesco

4. • From this data we could see that more males
were interested in our film, therefore our
target audience became males aged 20-30.
• We then looked at the psychographic features
that will scare them, the feedback from them
helped us incorporate what would scare them
into our piece, so that they are attracted and
want to watch the film.

5. • We tried to make our characters and settings
as realistic to the audience to make the effect
harsher as they can relate it to their own lives.

6. Personality
extrovert
introvert
loud
quiet
social
rather be on own
confident
shy
adventerous
settled
Personality
extrovert 13
introvert 17
loud 14
quiet 16
social 20
rather be on own 10
confident 13
shy 17
adventurous 19
settled 11
optimistic 10
pessimistic 20

7. • From these results we created our main character
to be an introverted male, who was obviously
quite shy and had a pessimistic view on life.
• This was challenged by the main female character
who was confident and adventurous.
• We created our characters like this to appeal to
our audience as they could relate to the
characters.

8. • We included a love interest as from our results
we got that people are interested in this.
Backstory
Love interest
Past history
No back
story

9. • This survey helped us a lot as as it helped us
connect with our target audience by creating a
film which will attract our audience.