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Pearl & Dean Film Planner Target Audience
A Nightmare on Elm Street 7 May 2010  Comparable Film Profile:  Freddy's Dead: The Final Nightmare A re-imagining of the horror icon Freddy Krueger, a serial-killer who wields a glove with four blades embedded in the fingers and kills people in their dreams, resulting in their real death in reality. Distributor: Warner Brothers AB  9% C2  29% Male 57% Release Type: Medium C1  34% DE  29% Female  43% Genre: Fantasy Certificate:   0% 0% 71% 21% 5% 0% Cast: Jackie Earle Haley, Rooney Mara, Kyle Gallner, Thomas Dekker 7-11 12-14 15-24 25-34 35-44 45+ Director: Samuel Bayer This film is very similar to our film in target audience, as you can see in this information tells us about the three main types of targets, these are: social class, age and gender. For this film the social class aim is aimed at the two bands of middle class and lower class, these are all very close in figures showing a broad range in class. Gender shows that male is slightly more targeted but not a great difference like you would expect. Finally the age is very much what you expect with a 71% target audience of 16-24. This will most likely be reflected in the age rating.
4.3.2.1 4 June 2010  Comparable Film Profile:  4.3.2.1. is an upcoming British crime thriller directed by Noel Clarke and Mark Davis set to be released in Spring 2010 Distributor: The Works UK Distribution AB  40% C2  22% Male 56% Release Type: Medium C1  25% DE  13% Female  44% Genre: Crime Certificate:   0% 0% 26% 32% 15% 27% Cast: Emma Roberts, Noel Clarke, Tamsin Egerton, Ophelia Lovibond 7-11 12-14 15-24 25-34 35-44 45+ Director: Noel Clarke, Mark Davis This film is not as similar to ours in genre but is very similar to the style of movie that would be produced if our film was ever made. This is as its made by a small British company and would also be funded through UK film council money. As you can see this has a fairly wide audience to aim at, with a higher social class predominant aim but spread through the middle classes too. Age is spread between 15-34 and also 45+. Gender is fairl evenly spread.
The Cabin In The woods 14 January 2011  Comparable Film Profile:  The Strangers A twisted and unusual take on the familiar "cabin in the woods" formula. Distributor: Twentieth Century Fox AB  20% C2  22% Male 61% Release Type: Medium C1  34% DE  24% Female  39% Genre: Horror Certificate:   É  3D release! 0% 0% 65% 26% 5% 4% Cast: Richard Jenkins, Bradley Whitford, Kristen Connolly, Jesse Williams 7-11 12-14 15-24 25-34 35-44 45+ Director: Drew Goddard This is a film that will match our target audience views, as this is a very similar film to what we have created. So as we look at the three groups we can see that it is what you would expect. The social class is very wide spread which creates a vast audience. Then even more as you would expect the main age group aimed at is 15-24, as well as a small percentage of 26% in 25-34. Finally the gender is like you would expect, being predominately male at 61%.

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Pearl & dean

  • 1. Pearl & Dean Film Planner Target Audience
  • 2. A Nightmare on Elm Street 7 May 2010 Comparable Film Profile: Freddy's Dead: The Final Nightmare A re-imagining of the horror icon Freddy Krueger, a serial-killer who wields a glove with four blades embedded in the fingers and kills people in their dreams, resulting in their real death in reality. Distributor: Warner Brothers AB 9% C2 29% Male 57% Release Type: Medium C1 34% DE 29% Female 43% Genre: Fantasy Certificate: 0% 0% 71% 21% 5% 0% Cast: Jackie Earle Haley, Rooney Mara, Kyle Gallner, Thomas Dekker 7-11 12-14 15-24 25-34 35-44 45+ Director: Samuel Bayer This film is very similar to our film in target audience, as you can see in this information tells us about the three main types of targets, these are: social class, age and gender. For this film the social class aim is aimed at the two bands of middle class and lower class, these are all very close in figures showing a broad range in class. Gender shows that male is slightly more targeted but not a great difference like you would expect. Finally the age is very much what you expect with a 71% target audience of 16-24. This will most likely be reflected in the age rating.
  • 3. 4.3.2.1 4 June 2010 Comparable Film Profile: 4.3.2.1. is an upcoming British crime thriller directed by Noel Clarke and Mark Davis set to be released in Spring 2010 Distributor: The Works UK Distribution AB 40% C2 22% Male 56% Release Type: Medium C1 25% DE 13% Female 44% Genre: Crime Certificate: 0% 0% 26% 32% 15% 27% Cast: Emma Roberts, Noel Clarke, Tamsin Egerton, Ophelia Lovibond 7-11 12-14 15-24 25-34 35-44 45+ Director: Noel Clarke, Mark Davis This film is not as similar to ours in genre but is very similar to the style of movie that would be produced if our film was ever made. This is as its made by a small British company and would also be funded through UK film council money. As you can see this has a fairly wide audience to aim at, with a higher social class predominant aim but spread through the middle classes too. Age is spread between 15-34 and also 45+. Gender is fairl evenly spread.
  • 4. The Cabin In The woods 14 January 2011 Comparable Film Profile: The Strangers A twisted and unusual take on the familiar "cabin in the woods" formula. Distributor: Twentieth Century Fox AB 20% C2 22% Male 61% Release Type: Medium C1 34% DE 24% Female 39% Genre: Horror Certificate: É 3D release! 0% 0% 65% 26% 5% 4% Cast: Richard Jenkins, Bradley Whitford, Kristen Connolly, Jesse Williams 7-11 12-14 15-24 25-34 35-44 45+ Director: Drew Goddard This is a film that will match our target audience views, as this is a very similar film to what we have created. So as we look at the three groups we can see that it is what you would expect. The social class is very wide spread which creates a vast audience. Then even more as you would expect the main age group aimed at is 15-24, as well as a small percentage of 26% in 25-34. Finally the gender is like you would expect, being predominately male at 61%.