The document is a questionnaire about horror films that will be distributed to 20 people of varying ages to gather feedback on preferences and interests related to the horror genre. The questionnaire asks respondents about their age, preferred film genres, how often they watch horror films, favorite horror sub-genres, movies they saw due to promotional campaigns, what makes effective trailers and posters, and what types of magazine content or elements on posters they find most interesting. The goal is to use the audience research to direct promotional efforts for a horror film in a way that appeals to their wants.

1. Horror Questionnaire(Circle the appropriate answ er and w rite w here asked to)
This is a questionnaire regarding the film genre of horror. This questionnaire is to be handed out to 20 people, all
varying in age in order to get a generalised feedback from our target audience. By handing it out to our target audience
we will be able to identify what they like and what they don’t like in order to direct our promotional package towards
their wants and interests in order to make it as successful and attractive as possible.
1. How old are you?
15 | 16 | 17 | 18 | 19 | 20+
2. What genre of film do you most prefer?
Comedy | Romantic | Horror | Action | Other
3. If other please state
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4. Why is this?
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5. How often do you watch horror films?
Never | Sometimes | Often | All the time
6. What is your most preferred sub-genre of horror?
Slasher | Comedy | Sci-Fi | Action | Gothic | Supernatural | Possession | Fantasy
7. Why is this?
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8. Name a movie that you have watched purely based on the promotional campaign? Why was it so effective?
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9. What do you feel makes a trailer or poster good?
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10. Thinking of a horror trailer that you did not like, what do you feel made this happen?
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11. What of the following types of film magazine content would you find the most interest?
Interviews | Movie News | Film Reviews | Competitions
12. Who or what do you like to see on a horror movie poster?
Antagonist | Protagonist | Setting | Tagline