Graphs showing the results of a survey given to people about a film poster.

2. 10
8
6
Male
Female
4
2
0
What is your gender?
Again, I asked more females than
males because my target audience is
mainly females.

3. 14
12
10
8
16 and under
17-20
21+
6
4
2
0
How old are you?
I again only asked people between the
ages of 17 and 20 because I think that’s
what age range I would like my target
audience to be. However, I would like
anybody of any age above this to enjoy
it also.

4. 7
6
Thriller/Horror
5
4
Rom-Com
3
Drama
2
1
0
Action/Adventu
re
What is your favourite
genre of film?
7 people preferred Romantic Comedies
when it came to their favourite genre,
which is successful because again,
there is an element of romance in my
short film.

5. 14
12
Trailer
10
8
Poster
6
Reviews
4
2
0
Celebrities
starring in it
What attracts you to a film
the most?
The most popular thing that attracts
people to a film was the trailer. Because
my film is a short film of around 5
minutes, there is no need for a trailer or
all of the footage would need to be
used. Therefore, a poster is the next
best option for me.

6. 14
12
The image
10
8
The title
6
The tagline
4
2
0
The colour
scheme
What attracts you to a film
poster the most?
My audience said the image on a poster
is what attracts them the most. I am
going to put a lot of effort into choosing
the perfect image for my poster in this
case and let it be the main focus point.

7. 14
12
10
8
Text based
Image based
A mixture
6
4
2
0
Which kind of poster
would attract you the
most?
The majority of people responded with
image based when asked what kind of
poster they would be most attracted to. I
would like to consider this and make
sure there is not a huge amount of text
on my poster to put my audience off.

8. 8
7
6
5
4
3
2
1
0
Images
Tagline
Actors' names
What do you think is the
most important element
to include?
Director/Writer'
s names
The results to the most important
element of the poster was quite diverse,
but the most popular thing again was
the image, closely followed by the
tagline. Again, I will make sure my
image is interesting and of good quality.

9. 10
9
8
7
6
5
4
3
2
1
0
What kind of colour
scheme would you like
to see for a drama?
Dark: black,
white, grey
Light: white,
red, green
Bright: yellow,
orange, blue
Just black and
white
My audience said the colour scheme
that would suit my genre the most would
be dark colours, like black and grey,
contrasted with whites. I like this idea
and I think it would suit my genre and
storyline better than any of the other
options.

10. 5
4
3
2
Yes
No
Possibly
1
0
How important is a
poster? Would you see a
film just on the basis of a
poster advertisement?
The results for the importance of a film
poster was very close, but 5 people said
they would definitely see a film on the
basis of a poster and 5 said they this
was possible. In this case, I would make
sure that my poster looked very
professional and attractive, to persuade
people to watch the film.

11. 7
6
5
4
3
2
1
0
Do you prefer to have
lots of info on a
poster, or have the plot
left to your
imagination?
Info like
descriptive
tagline,
obvious title,
actors/crew
Brief title and
plot line, very
little text
included
When asked if they would prefer lots of information or
for the plot to be left to their own imagination, the
results were split, 7 said descriptive, with an obvious
title and the names of the actors and crew and 7 also
said they wanted very little text and everything to be
brief and mysterious. In this case, I think I will have a
mixture so both sides are catered for. Personally, I
think I would like everything to be very mysterious, with
little hints about the plot and storyline of the film.