The poster uses a dark background, Scream mask, and ridged font to suggest themes of death and horror. While providing little other context, these visual elements and the tagline "New decade. New Rules" aim to generate intrigue around unexpected changes coming to the popular Scream franchise.

1. The darkness of the
Background suggests death The use of the Scream
and emptiness. mask suggests death as
this mask is highly
recognised around the
world. Because Scream is
a globally recognised
horror film.
The font of the poster is
ridged and the ‘M’ is
pointy suggesting maybe
stabbings. The use of red writing on
the poster and the scream
mask suggests that the
I would have expected movie is a horror movie.
there to be a cast list or
the logo of the film This poster creates a sense of mystery as there is not much
company that are given away on the poster. And also the writing “New
producing it. decade. New Rules” suggests that the fans of the Scream
movies will be surprised and that there is going to be
change in the franchise. This creates enigma for the fans.