Horror villains are designed to appear evil through various techniques. Makeup is often used to make them look dreary with dark colors, fake blood, and facial alterations. Costumes also help indicate a villain, like a hooded figure seeming threatening. Props contribute to the villainous appearance, such as scary contact lenses, knives, fake blood, and teeth for vampires. Lighting and setting play a role by placing villains in dark, gloomy locations instead of sunny beaches. Gender stereotypes have evolved from portraying men as strong leaders and women as vulnerable objects to showing both as capable of heroism or villainy.