2. Ve
rea ry b
Two simple sentences, yet it str %y are
th aigh like post
draws in the audience in ma ing t in it a er, h
sth s w to s it ow
straight away. It shows us ea hic the dr ev
what the narrative of the tag d, th h ar ma aw er I
lin e im e u in t s you
story may be, giving it an e a a sed hr
t t ge a . T ee
over a% eerie feel, which is a he nd he
top t
convention of horror . he
movies. The use of the number 4 stands out,
not only as its the only red type of
The title is very bold and has font used (including the 4
big letters. This then draws us underneath it which links them
to the attention to what the together) but also it is very
film is actua%y ca%ed which is cleverly done as this is the 4th
important. The title of the scream film to be realised. It not
movie has to connote the genre only acts as the letter ‘A’ but it also
that you are trying to promote, shows the target audience that it is
like this poster. If this isn’t the the 4th scream film.
case then you aren’t going to The picture connotes the genre
attract the correct target horror which is the whole point of
audience. having a picture on a film cover/
poster. It gives us an idea of
what might happen in the film
Release Date
which rea%y catches the target
audience.
3. This is a very striking
picture, it gives us an idea of The use of colour connotes horror
what the whole movie is which is useful for the target
about and his face gives us audience. As red connoted death and
the impression of possibly blood it su)ests that there is
death due to the blood. something to do with death and blood
in the film. This fo%ows the
conventions of the genre horror as it is
related to death.
Not only this, the use of black
contrasts to the red and therefore
stands out a lot drawing us into the
poster. This is a good tip if trying to
attract your target audience.
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The title is very bold and stands out
a lot. This is very useful as the target
audience want to try and relate
what the narrative of the movie may
be against the title.
4. The use of this picture is very bold
and stands out a lot. It shows us
straight away that is is conforming to
the genre horror. A girl who seems to As she is a girl a s a protagonist is
be the protagonist looks in pain or stands out even more as girls/
scared as she is screaming. This shows women are seen as the weaker sex
us that someone is hurting her or she and therefore couldn’t fight off a
has seen something. It is to do with male antagonist.
the genre horror as you can clearly
see because scared girls are usua%y
used in horror movies.
The title of the movie is in This could be seen as an ironic tag
bold red. Not only does the red line, as it su)ests along with the use
connote blood, death and fear of the picture someone is likely to die,
which again resorts to the and it almost seems like a pun as they
genre of horror, conforming to are trying to say that it is a night
the stereotypes, but it is also that you wi% love and its a phrase
contrasting to the other which is used when someone has
colours. As they are a% black enjoyed their time somewhere.
and white, and the bold title is However, as the film is horror its
red it straight away stands su)ested that this isn’t the case and
out showing us the narrative it in fact connoting that someone
behind the film as it te%s us litera%y dies.
straight away with the use of This draws the target audience in as
the picture and tag line, it is only a little simple tag line but a
something is going to happen Release Date lot of connotations and thoughts are
on a girls prom night. brought out of it.
5. Review
Striking image, use of documentary
Tag line, making you
style image. Its also as if someone is
question reality. This
draws the target watching them, which conforms to
audience in. Also as the genre horror.
its a question it makes
your target audience
seem involved and
part of the film. Title, in bold red, which connotes
blood, fear and death which is
associated with horror.
6. Main actors name
Review- this attracts your
target audience.
Main striking image, it give
the target audience a
narrative already showing Website (extra information)
what the film is possibly
about.
Bold title, again in red which
connotes blood, death and
Important information horror.
I used this example of a film poster mainly because like you can see it is known as an ‘action film’ however,
it could also come under the category of horror. This is not only because it in the film fo%ows the codes and
conventions of a horror film due to the death, the tension which is built and suspense etc. Yet the use of the
font used simply on this poster being red and bold is used in a lot of horror film posters. This is because it
connotes blood, death and fear which is accosted to horror.
7. Bold title, however this
is in white. The use of colours connote happiness
rather than the typical red colour
connoting horror through blood and
death.
Informal, jokey ‘save the date’
Release Date
I used this film poster for the use of comparison to a horror film poster. As you can see the main
aspects such as the establishing image, tag line, release date and title are used. Yet like mentioned
it used different conventions to put these across. This poster connotes a comedy/happy film due to
the bright colours and jokey informal tag line. Where as the tag line if there is one is in a horror
poster is serious connoting what the narrative of the film is about. Not only this, the overa%
effect doesn’t let off a scared one including the title of the film.
