This document discusses the power of employee advocacy and engagement on social media. It notes that employee advocacy programs can increase brand visibility, recognition and loyalty by encouraging employees to share approved branded content from their personal social media accounts. This is effective because people trust recommendations from friends and family more than other forms of advertising. Digital-savvy employees are also valuable brand advocates since content shared by employees receives more engagement than content from brand channels. The document provides details on how to structure an employee advocacy program, including assigning weekly social media tasks to different employees, offering social media training, and organizing social events to encourage participation.

1. SOCIAL MEDIA
The Power Of Employee Advocacy & Engagement

2. THE WHAT?
• Employee advocacy enables companies and brands to amplify the
marketing messages by encouraging its employees to share approved
branded content on their personal social media channels.
• Employee advocacy programs have seen to increase brand visibility,
improved brand recognition and better brand loyalty.
• The key benefits include: increased organic web traffic, inbound leads,
employee engagement and so on.

3. THE WHY?
People only trust friends, family and peers more than any other information source
84% of consumers’ value recommendations from friends and family above all forms of advertising – and additionally, 77% of consumers are likely to make a purchase after
hearing about it from someone they trust. Hence trust is essential for business and it has also become a new marketing currency in today’s digital world.
Digital-Savvy Employees are the biggest marketing assets & trusted brand advocates
Engaged and digital-savvy employees are the best word-of-mouth marketing resource. It’s one of the most cost-effective way of marketing that brings enormous benefits in
the long run.
Employees have a wider social reach than brand channels
Content shared by employees receives 8X more engagement than content shared by brand channels.
Employees become the thought leaders
By empowering employees with valuable content to share across their personal social media channels, it creates an online identity for the engaged employees in broader
communities. This in turn will position them as an ‘Industry Thought Leader’ and also continuously encourage them to build their personal brand online.

4. THE HOW?
Sharing: Liking:
Share posts from the Wetpaint social platforms Like and react to the posts on our platforms
Commenting: Tag & Mention:
Comment your thoughts about the post Tag a friend or mention other people and other brands in the post
Monthly Task:
Each month a new social task will be sent out for the team to do. This needs to be done before the end of that given month.
Weekly Task:
This will be rolled out to the team who will all have a chance per week to do something awesome for our pages.
Daily Task:
To visit our platforms daily to engage with the content posted from that day.

5. NEED TRAINING?
For anyone not social savvy or not on social media, there will be
a short half an hour social media workshop on Wednesday the
25th of January 2017.
This workshop will cover:
1.Setting up accounts
2.Learning to engage

6. THE WHEN?
Weekly Roll-Out
Schedule:
Please note social media
engagement counts
towards your reviews.
Constantly be active on a
daily basis and do your
tasks which will be placed
into your calendars.
Reports are done monthly
to see who engages and
red cards will be issued if
you miss your task.
WEEK: TEAM MEMBER:
23-27 January 2017 Keshav
30 Jan – 03 Feb 2017 Petra
06-10 February 2017 Kerry
13-17 February 2017 Einstein
20-24 February 2017 Walter
27 Feb – 03 March 2017 Minesh
06-10 March 2017 Asuya
13-17 March 2017 Shane
20-24 March 2017 Simba
27-31 March 2017 Thari
03-07 April 2017 Rudolph
10-14 April 2017 Lucile

7. THE TASK
Month Task:
January 2017
What do you predict 2017 in marketing and advertising will look like?
This can be in line with your department, the industry, etc.
Can be a shared article with your take on it or an original article, An image of how it could look, A cool video, Whatever!
Just Make it AWESOME!
Please share from your personal profiles to the Wetpaint pages by mentioning or tagging WP in your post:
Twitter - @WetpaintAds
Facebook - @Wetpaint
Instgram - @wetpaint_tlba
LinkedIn - @Wetpaint (Pty) Ltd
Please note this task needs to be completed before the end of the month.

8. THE FUN
Social Events:
January 2017 + February 2017
27 January 2017: 2nd Annual Beer Pong Championships  (info to come)
24 February 2017: Kick Ball Blow Out 