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By Victoria Jolee
Human beings are social animals and
we have a basic need to “belong”
 The need of belonging is important for

humanity to build relationships and socialize
in a group for developing self-worth and feeling
secure.
 The effect of a social group on an individual is
bidirectional because his or her behavior
changes in terms of group conformity or vice
versa.
Culture influences behaviour
 Social norms and values of a particular culture

influence behaviour
 Cultural shock represents difference in
cultural context.
Because humans are social
animals, they have a social self
 An individual not only has a personal identity

, but a social identity.
 Social identities exist in the forms of
family, community, club and nationality.
People’s view of the world are
resistant to change
 A world view is how the world is understood by

an individual for generations and form
personal beliefs.
 The beliefs are resistant to change and are
shaped by cultural factors.

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SCLOA principles

  • 2. Human beings are social animals and we have a basic need to “belong”  The need of belonging is important for humanity to build relationships and socialize in a group for developing self-worth and feeling secure.  The effect of a social group on an individual is bidirectional because his or her behavior changes in terms of group conformity or vice versa.
  • 3. Culture influences behaviour  Social norms and values of a particular culture influence behaviour  Cultural shock represents difference in cultural context.
  • 4. Because humans are social animals, they have a social self  An individual not only has a personal identity , but a social identity.  Social identities exist in the forms of family, community, club and nationality.
  • 5. People’s view of the world are resistant to change  A world view is how the world is understood by an individual for generations and form personal beliefs.  The beliefs are resistant to change and are shaped by cultural factors.