SlideShare a Scribd company logo
Transforming
The New York Times
Libby Gery & Kristen Dudish
Or, how we use
design exploration
to drive clarity
in the UX.
Our mission
We seek the truth and help people
understand the world.
This mission is rooted in our belief that great
journalism has the power to make each
reader’s life richer and more fulfilling, and all
of society stronger and more just.
Our product vision
Our vision is to become the essential
subscription for every curious,
English-speaking person seeking to
understand and engage with the world.
This requires evolving the shape of the
product and the journalism at the same time.
Clarity
Optimize for time well spent
Uncommonly high standards of craft
Accessible to the curious
Trust is paramount
Clarity
The world is complex. Our products help
users to parse complexity by creating
distinctions — what’s new, what’s different,
what’s worth your time. The design of our
products creates clarity by enabling those
distinctions in an experience that is easy
and enjoyable to use.
Creating clarity
across many needs
User
Needs
Newsroom
Strategy
Business
Goals
Develop
new
formats to
express
complex
stories
Catch me
up on the
latest news,
quickly
Reduce new
subscriber
churn
+ +
Advancing product
features to meet
new user or
business needs
User
Needs
Business
Goals
Advancing product
features to meet
new user or
business needs
Games
Make
gameplay
easier
Build habit
through
gameplay
Space for
design-led
exploration
User
Needs
Newsroom
Strategy
Advancing journalistic
expression to meet
editorial needs
Understand
a complex
news topic
Support
expression of
a dynamic
and evolving
news story
Advancing journalistic
expression to meet
editorial needs
Spotlight
Space for
design-led
exploration
Current
Homepage
March
2020
April
2020
November
2020
● Space to diverge and
converge on solutions
● Ability to take
more risks
● Longer timeline for
learning and iteration
User
Needs
Newsroom
Strategy
Business
Goals
User
Needs
● Reactive to the
news moment
● Designed within existing
architecture and workflows
● Quick to ship
and see impact
Games Spotlight
User
Needs
Newsroom
Strategy
Business
Goals
Advancing the
UX strategy
User
Needs
Newsroom
Strategy
Business
Goals
Advancing the
UX strategy
Envisioning
Space for
design-led
exploration
Navigate your device
Navigate the Times
Explore the storyline
Read the story
View an advertisement
Try a related newsletter
Share this story
FORMAT Text → Multimedia
MODE Read → Read, Watch, Listen, Interact
GOALS Few → Many
Envisioning
→
● First to notice shifts in
expectations and
behaviors
● Longer timeframe for
exploration
Newsroom
Strategy
Business
Goals
User
Needs
● No constraints in
workflows or capabilities
● Using visual prototyping
to guide vision and gain
alignment on path for the
future
Envisioning
Our mission
We seek the truth and help people
understand the world.
This mission is rooted in our belief that great
journalism has the power to make each
reader’s life richer and more fulfilling, and all
of society stronger and more just.
Thank you!

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Transforming The New York Times: Empowering Evolution through UX