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Transforming The New York Times: Empowering Evolution through UX

The document outlines the mission and product vision of The New York Times, emphasizing the importance of clarity and trust in journalism. It discusses the need for evolving product design to enhance user experience and engagement while addressing diverse user needs and business goals. The document also highlights strategies for developing new formats to effectively express complex stories and adapt to changing user expectations.

Technology◦
Transforming The New York Times Libby Gery & Kristen Dudish
Or, how we use design exploration to drive clarity in the UX.
Our mission We seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just.
Our product vision Our vision is to become the essential subscription for every curious, English-speaking person seeking to understand and engage with the world. This requires evolving the shape of the product and the journalism at the same time.
Clarity Optimize for time well spent Uncommonly high standards of craft Accessible to the curious Trust is paramount
Clarity The world is complex. Our products help users to parse complexity by creating distinctions — what’s new, what’s different, what’s worth your time. The design of our products creates clarity by enabling those distinctions in an experience that is easy and enjoyable to use.
Creating clarity across many needs User Needs Newsroom Strategy Business Goals Develop new formats to express complex stories Catch me up on the latest news, quickly Reduce new subscriber churn + +
Advancing product features to meet new user or business needs User Needs Business Goals
Advancing product features to meet new user or business needs Games Make gameplay easier Build habit through gameplay Space for design-led exploration
User Needs Newsroom Strategy Advancing journalistic expression to meet editorial needs
Understand a complex news topic Support expression of a dynamic and evolving news story Advancing journalistic expression to meet editorial needs Spotlight Space for design-led exploration
Current Homepage
March 2020
April 2020
November 2020
● Space to diverge and converge on solutions ● Ability to take more risks ● Longer timeline for learning and iteration User Needs Newsroom Strategy Business Goals User Needs ● Reactive to the news moment ● Designed within existing architecture and workflows ● Quick to ship and see impact Games Spotlight
User Needs Newsroom Strategy Business Goals Advancing the UX strategy
User Needs Newsroom Strategy Business Goals Advancing the UX strategy Envisioning Space for design-led exploration
Navigate your device Navigate the Times Explore the storyline Read the story View an advertisement Try a related newsletter Share this story
FORMAT Text → Multimedia MODE Read → Read, Watch, Listen, Interact GOALS Few → Many Envisioning →
● First to notice shifts in expectations and behaviors ● Longer timeframe for exploration Newsroom Strategy Business Goals User Needs ● No constraints in workflows or capabilities ● Using visual prototyping to guide vision and gain alignment on path for the future Envisioning
Our mission We seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just.
Thank you!