In an ever-evolving business landscape, the role of leadership is critical in navigating transformation and fostering innovation. This talk explores how applying design thinking principles can empower leaders to create meaningful change and drive organizational success. Key Topics Covered: 1. Introduction to Design-Driven Leadership - The concept of design-driven leadership and its importance in modern organizations - Personal journey from a senior designer at Amazon to a design director at Ford 2. Transforming Ford's Business Model - Ford’s transition from focusing solely on vehicle sales to enhancing the entire vehicle ownership experience - The role of digital product design in driving this transformation 3. The Double S-Curve Transformation Model - Understanding Ford’s existing business model and the new Model E - Navigating the "core of the transformation" and the challenges it presents 4. Applying Design Thinking to Personal and Professional Life - Using design thinking to manage personal transformations, such as becoming a new parent - Implementing the 60-day reset to reframe and tackle personal challenges 5. Adapting Design Tools for Leadership - Adapting subject matter expert (SME) interviews and other design research tools for leadership and alignment - Case studies of successful implementation of design-driven processes at Ford 6. Key Strategies for Design-Driven Leadership - Techniques for aligning teams and creating a unified vision - Leveraging creativity and empathy to solve complex problems and foster innovation - Practical examples of reframing problems and using iterative design processes to achieve positive outcomes