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MOTION FOR AI
By Pavithra Ramamurthy, Lead Product Designer for Salesforce
Creating Empathy in
Technology
UXDX
2024
About Me
UXDX
2024
Sketchnoting
About Me
UXDX 2024
About Me
UXDX 2024
THE
SPATIAL ECOSYSTEM
In their 1981 book “The Meaning of Things,”
Csikszentmihalyi and Rochberg-Halton write, “Man
is not only homo sapiens … he is also homo faber,
the maker and user of objects, his self to a large
extent a reflection of things with which he interacts.”
UXDX 2024
THE
INTEGRATED ECOSYSTEM
UXDX 2024
“
We shouldn’t just be designing for our most productive
selves, but for our messy whole selves.
- Danielle Krettek, Founder of Google Empathy Lab
MOVEMENT
We see and experience the world using
movements, picking up cues to inform
our next action.
UXDX 2024
HISTORY OF
ANIMATION
UXDX 2024
ILLUSION OF LIFE
UXDX 2024
THE BLINKING
CURSOR
UXDX 2024
The prototype of the
huggable robot ‘Probo’.
The Cuddly ‘Paro’
Keepon
UXDX 2024
What BUDDY
Taught us
UXDX 2024
THE BUILDING OF BUDDY,
2017
UXDX 2024
UXDX 2024
Simulating
EMPATHY
Motion can provide transparency into an
AI’s background process, instilling faith
and trust in the AI application.
UXDX 2024
Interaction
EMPATHY
UXDX 2024
Response
PATTERNS
UXDX 2024
Response PATTERNS
UXDX 2024
Where is the line
to creepy realm?
UXDX 2024
Where is the line
to creepy realm?
• Chatbots that pop up untriggered
• AI-generated alternate texts that spout
suggestions and changes non-stop
UXDX 2024
HUMAN in the
LOOP
UXDX 2024
WHAT THE RESEARCH SHOWS
Salesforce’s Motion UI research
suggests that motion can
increase user productivity by
11.5 times if implemented
correctly.
Observed improvement in
discoverability, increased
guidance and reduced cognitive
load on Salesforce product
pages
Motion choreographed UI
elements support accessibility
and improves the overall
experience for differently abled
users UXDX 2024
Why do organization deprioritize motion?
1. Lack of skill sets
2. Lack of developmental capabilities
3. Lack of dependable and implementable libraries,
patterns, standards and tech stacks
HURDLES
“
I want to leverage motion
within our UX
fl
ows but I’m
not sure how to get the
engineering teams to
prioritize it
- Product Designer, Service cloud
UXDX 2024
Invest in Systemization
Efforts
Motion System Guidelines comprising of Principles,
UI choreography, Implementation rules, Accessibility
and Mobile best practices
Kinetics education modules for adoption support
20 Base Components Patterns in Figma and
Storybook
Support for custom product motion experiences
UXDX 2024
UXDX 2024
UXDX 2024
Education MODULES
Published
BLOG POSTS
UXDX 2024
Kinetics patterns to support Gen AI
UXDX 2024
THANK
YOU
Shoutout to all collaborators: The Foundations Team, 13 product clouds at Salesforce, Digital Experiences
Team, and AI Cloud Team.
Let’s Connect | in/pavithraram/ | pavithradesign.com
Special shoutout to the following individuals
for their exceptional support:
Doug Molidor, the dev wizard; Austin Guevara,
the AI partner; Holly Prouty, the research
extraordinaire; Alan Weibel, Nancy Niu, Angie
Elko, and Adam Doti.

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