The document discusses the importance of integrating empathy and motion into technology design, particularly within the UX of AI applications, as emphasized by various design experts. It highlights research findings from Salesforce indicating that motion can significantly enhance user productivity and accessibility, while also addressing challenges organizations face in prioritizing motion design. Additionally, it outlines proposed strategies for systemization and education to support effective implementation of motion UI in user experiences.

1. MOTION FOR AI
By Pavithra Ramamurthy, Lead Product Designer for Salesforce
Creating Empathy in
Technology
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2024

2. About Me
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3. Sketchnoting

4. About Me
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5. About Me
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6. THE
SPATIAL ECOSYSTEM
In their 1981 book “The Meaning of Things,”
Csikszentmihalyi and Rochberg-Halton write, “Man
is not only homo sapiens … he is also homo faber,
the maker and user of objects, his self to a large
extent a reflection of things with which he interacts.”
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7. THE
INTEGRATED ECOSYSTEM
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“
We shouldn’t just be designing for our most productive
selves, but for our messy whole selves.
- Danielle Krettek, Founder of Google Empathy Lab

8. MOVEMENT
We see and experience the world using
movements, picking up cues to inform
our next action.
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9. HISTORY OF
ANIMATION
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10. ILLUSION OF LIFE
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11. THE BLINKING
CURSOR
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12. The prototype of the
huggable robot ‘Probo’.
The Cuddly ‘Paro’
Keepon
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13. What BUDDY
Taught us
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14. THE BUILDING OF BUDDY,
2017
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15. UXDX 2024

16. Simulating
EMPATHY
Motion can provide transparency into an
AI’s background process, instilling faith
and trust in the AI application.
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17. Interaction
EMPATHY
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18. Response
PATTERNS
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19. Response PATTERNS
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20. Where is the line
to creepy realm?
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21. Where is the line
to creepy realm?
• Chatbots that pop up untriggered
• AI-generated alternate texts that spout
suggestions and changes non-stop
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22. HUMAN in the
LOOP
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23. WHAT THE RESEARCH SHOWS
Salesforce’s Motion UI research
suggests that motion can
increase user productivity by
11.5 times if implemented
correctly.
Observed improvement in
discoverability, increased
guidance and reduced cognitive
load on Salesforce product
pages
Motion choreographed UI
elements support accessibility
and improves the overall
experience for differently abled
users UXDX 2024

24. Why do organization deprioritize motion?
1. Lack of skill sets
2. Lack of developmental capabilities
3. Lack of dependable and implementable libraries,
patterns, standards and tech stacks
HURDLES
“
I want to leverage motion
within our UX
fl
ows but I’m
not sure how to get the
engineering teams to
prioritize it
- Product Designer, Service cloud
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25. Invest in Systemization
Efforts
Motion System Guidelines comprising of Principles,
UI choreography, Implementation rules, Accessibility
and Mobile best practices
Kinetics education modules for adoption support
20 Base Components Patterns in Figma and
Storybook
Support for custom product motion experiences
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26. UXDX 2024

27. UXDX 2024
Education MODULES

28. Published
BLOG POSTS
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29. Kinetics patterns to support Gen AI
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30. THANK
YOU
Shoutout to all collaborators: The Foundations Team, 13 product clouds at Salesforce, Digital Experiences
Team, and AI Cloud Team.
Let’s Connect | in/pavithraram/ | pavithradesign.com
Special shoutout to the following individuals
for their exceptional support:
Doug Molidor, the dev wizard; Austin Guevara,
the AI partner; Holly Prouty, the research
extraordinaire; Alan Weibel, Nancy Niu, Angie
Elko, and Adam Doti.