JIRA is now a mission critical application for Arizona State University. In our quest to become the premiere "Connected University", I will demonstrate several different business use cases utilizing JIRA and its technical capabilities. We use it to receive an email, create an issue, initiate an Enterprise Service Bus flow, and then record the outcome of the transaction and, if the outcome is negative, notify an appropriate resource. You'll learn that JIRA is not necessarily a stand-alone system but can be fully integrated into the menu of enterprise applications and utilized to both receive and invoke business events. This presentation covers the use of Webhooks, JIRA API, and email-to-issue creation. Products covered: JIRA Software