While Atlassian users get excited when they see the most popular add-ons in the marketplace, few see the potential of a custom built add-on tailored to their business. In our cloud-based products, the Connect platform makes it easier than ever to craft solutions that drastically reduce the number of manual tasks your workers have to do. In this talk, I give insider tips on how we do automation at Atlassian, and tell a story that shows how some businesses can automate their entire workflow with Atlassian tools. Products covered: JIRA Service Desk, Confluence, HipChat